Until recently, large - scale publishing has been the realm
of big corporate publishers who have the resources and the influence to produce many copies of a book.
According to their own published data, the profit margins
of the big corporate publishers are increasing.
Not exact matches
Amazon is a multinational
corporate conglomerate, as is Hachette, one
of the «
Big Five»
publishers that absorbed countless smaller imprints in publishing's brutal consolidation.
Big publishers are big corporations and trying to get the marketing department to admit that they gave a bad title or selected a bad cover runs afoul all sorts of corporate politi
Big publishers are
big corporations and trying to get the marketing department to admit that they gave a bad title or selected a bad cover runs afoul all sorts of corporate politi
big corporations and trying to get the marketing department to admit that they gave a bad title or selected a bad cover runs afoul all sorts
of corporate politics.
There is a
big difference in the contracts between the
corporate major publishing houses and the smaller independent
publishers, but in both cases there are critical terms and conditions that must be addressed, separate from the amount
of the advance offered.
It's only good for the industry if you consider «the industry» to consist
of the
corporate entities involved — ASI and the
big publishers who partner with it.
At a stroke, it democratised publishing and allowed any writer, anywhere in the world, to compete on equal terms with the
corporate media giants like the
Big Five: that's the Hachette Book Group (a subsidiary
of Time Warner), HarperCollins (a subsidiary
of NewsCorp), Macmillan
Publishers (a subsidiary
of Holtzbrinck Publishing Group), Penguin Random House (a subsidiary
of Pearson and Bertelsmann), and Simon & Schuster (a subsidiary
of CBS Corporation).
Final thought: just as indie
publishers help to balance and compete with the
corporate influence
of the
Big Six (Five, Four, Three?)
Berring's first argument towards the support
of big legal
publishers sounds like this: the Wexis» way is preferable because «market dynamics entails
corporate responsible attitudes while government endeavors are notoriously flimsy» (my words).
For those
of us who work in the legal marketing and media world, it's interesting to keep up with the
corporate comings and goings at the
big legal
publishers.
One
of the
biggest events in gaming, the Electronic Entertainment Expo, draws everyone from small developers to large
corporate studios and
publishers.