Disclosure: I am a member
of the blogger outreach program with DecoArt.
As with any kind
of blogger outreach marketing, you have to develop a relationship with the other bloggers first.
We connect Bloggers with Brands based on their specific requirements, taking the guesswork and time out
of blogger outreach.
Research: In this stage
of blogger outreach, dig deeper into the blogs that you want your content to be promoted on.
Not exact matches
The Victoria Global integrated approach is a multi-tiered approach: Linking traditional media channels and strategic optimization
of new media like
blogger outreach, social networks, platforms and technologies to propel a creative, organic and solid growth to customer and audience engagement.
Blogger
outreach is the practice
of finding, researching, engaging and contacting
bloggers usually with the goal
of getting media coverage.
For instance, traditional media relations and
blogger relations require most
of the same skills and employ many
of the same tactics, so even if resources aren't available for a standalone blog team, the press folks could include
bloggers and Twitterers in their
outreach portfolio.
Like many other forms
of social media
outreach,
blogger relations is usually cheap financially but expensive in time, a good fit for scrappy campaigns with more enthusiasm than cash.
The best answer seems to be a combination
of targeted and untargeted
outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen
bloggers, Twitter enthusiasts and journalists.
As we've discussed before in more detail, effective
blogger outreach usually takes plenty
of research and plenty
of relationship - building, while the odds
of any given pitch message or call yielding a hit are relatively low.
And, while many reporters and
bloggers have produced excellent analyses
of McCain's site layout or Obama's Facebook
outreach, isn't it just as interesting that as
of a week ago, seven out
of twelve Kansas City mayoral candidates had video clips on their websites?
Of course, many of these messages are standard press advisories, which for some reason are also going to the governor's blogger outreach list — a list on which I am proud to serve, whether or not I ever signed up for it, since his office typically sends video links only a couple of times a wee
Of course, many
of these messages are standard press advisories, which for some reason are also going to the governor's blogger outreach list — a list on which I am proud to serve, whether or not I ever signed up for it, since his office typically sends video links only a couple of times a wee
of these messages are standard press advisories, which for some reason are also going to the governor's
blogger outreach list — a list on which I am proud to serve, whether or not I ever signed up for it, since his office typically sends video links only a couple
of times a wee
of times a week.
The best answer seems to be a combination
of targeted and untargeted
outreach: online communicators can use a sharpshooting approach when appropriate, connecting personally with chosen
bloggers, Twitterers and journalists, while still blasting information out via mass email, YouTube, Tweets, Facebook updates and blog posts.
And I'd argue as usual that a single online action like this one is usually going to function best if it's just one piece
of an overall blitz including emails, letters, phone calls, Tweets,
blogger outreach and (as this group wisely knew to do) personal meetings with the advocacy target.
Like many other forms
of social media
outreach, blogging and
blogger relations are usually cheap financially but expensive in time, a good fit for scrappy campaigns with more enthusiasm than cash.
As Twitter's usage grows, it may lose some
of its effectiveness as a
blogger -
outreach tool (more @replies and DMs = more chaff in which your wheat can hide), but for now many online communicators have found it to be a good back - channel into the blogosphere.
Much
of a campaign's online
outreach will take place in the very public venues
of blogs, Facebook, YouTube, MySpace and Twitter, but politicians and staff can also reach out behind the scenes, for instance sending emails or Facebook messages to selected
bloggers, Twitterers and activists, usually in the hope
of creating connections that will lead to more public affirmations
of support.
Online
outreach, to connect with potential supporters and to influence the online discussion in your space, often meaning
blogger relations but also including traditional media relations, social networking
outreach, RSS, participation in back - channel email / IM discussions, online advertising, the production
of podcasts and video pieces, etc..
The best answer seems to be a combination
of targeted and untargeted
outreach: online communicators can use a rifle - shot approach when appropriate, connecting personally with targeted
bloggers, Twitterers and journalists for instance, while still blasting information out via mass email, YouTube, Tweets, Facebook updates and blog posts.
Some political communications companies on both sides do specialize in
outreach to the authors and audiences
of the big - name political
bloggers, but this exercise is not for the empty
of pocket.
Notably, plenty
of their organizations are also already invested in
blogger - relations and are including
bloggers in their media
outreach as a matter
of course.
I'm not talking about the Macaca moments,
blogger controversies or the unpropitious arrival
of various kinds
of unflattering documents, but about serious analysis
of intentional campaign tools and strategies, such as websites, social networking
outreach, blogs and social media.
Especially in the typical absence
of formal academic reward systems for online
outreach (nobody is getting tenure yet for their science blogging or Instagramming), I think it's incredibly important to understand science
bloggers» and Instagrammers» motivations.
Our Manchester base is a hub
of creativity, with extensive
outreach within social media to
bloggers and our amazing followers, we aim to bring you the newest styles at a great price.
Elanah handles all
of our core social channels and I write our blog posts and work on strategy and
blogger outreach.
It will always be the author's marketing, including emails, tweets and blogs to readers, as part
of continuing social networking that can also include
outreach to book
bloggers, via FaceBook, and YouTube, with more new techniques developing as we speak.
In some publishing houses,
outreach to book
bloggers and other related
bloggers falls to the marketing department; in other houses,
bloggers are considered part
of the media and sending them information about the books being published falls to the publicity department.
However there are a lot
of services that
bloggers overlook the fact that there is great money to be made in providing services to destination marketing organizations and travel companies such as: — Photography — Writing — Videography — Blogger
outreach — Content creation — Training and consulting
I work in fashion public relations and handle media relations, marketing and
blogger outreach for a number
of fashion brands.
Actually, not spam at all...:) In fact, I might even remember opening my mouth in one
of the Tucson meetings and suggesting something like a
blogger outreach program.
Instead
of writing boring statements on your resume like, «Helped clients get more page views,» you can explain that you, «Increased campaign's clicks by 40 % through
blogger outreach program.»
«We use twitter strictly for content promotion and
blogger outreach,» says Matt Bigach, co-founder
of Nexus Homebuyers, a residential company in Knoxville, Tenn..
Zillow recently hired Bemis and Phoenix - based broker and
blogger Jay Thompson as part
of its partner
outreach team in an effort to improve its relations with brokers and MLSs.