Your posts suggest that overall book sales should be rising; a
percentage of book buyers no longer buy print, but that segment will purchase more books overall, albeit digitally.
36 %
of book buyers buy both e-books and print books, with 42 % of those saying they always buy the cheapest version available.
12 %
of book buyers said that they learned about the titles they purchased through in - store displays, which is quite telling on the role bookstores continue to play in book discovery.
Reviews can help keep your title in the «also bought» and «also viewed» line beneath other books in the same genre — thus in
front of book buyers.
Sure, some people like and will continue to buy books, and
many of those book buyers do indeed consider print books to be elegant and efficient.
Further to this, whilst almost a quarter (23 %)
of book buyers think that print books cost too much, just 16 % feel the same about e-books.
The work has revealed a few surprising insights, such as a
segment of book buyers who enjoy both romance and sports fiction.
Her observations about the industry and
insights of book buyers are an added advantage to those who are new to the publishing world.
The growing appeal of young adult titles among older readers has continued to bump up the age
of book buyers for titles in that category.
Whatever
kind of book buyer you are, it turns out that the format via which you read - e-book or paper - could predict what it is you're reading.
While 23 %
of book buyers said they felt that print books cost too much, only 16 % of people felt the same about e-books.
Conventions and book store events are great for pulling in readers who are already your fans, but thinking outside of the box with your book marketing can result in a new
group of book buyers who might never otherwise considered reading anything you've written.
This small effort has resulted in attracting a
lot of book buyers to my site and yes, I saw a spike in sales after that podcast went live, so don't mistake the value of keywords in these types of metadata fields either.
We are also the only company to offer expanded distribution, similar to a traditional publisher, which puts your book in the hands
of book buyers from Barnes & Noble, Ingram, Baker & Taylor, and others, making it more inviting for retailers and libraries to order copies of your book for brick - and - mortar locations.
Steve Bohme, Nielsen Book's UK Consumer Research Director, said: «In 2014, we saw an increasing number of readers engaging with digital reading and media, but the proportion
of book buyers reading printed books, newspapers and magazines has stayed level over the last three years.
Staffed by Combined Book Exhibit personnel, the displays have proven to be a valuable marketing tool for individual authors and publishers to share their titles with the largest
gathering of book buyers and professionals around the world.
Writing for the New Yorker, Ken Auletta surveys the ebook landscape: it's Apple, Amazon, Google, and the book publishers engaged in a poker game for the hearts, minds, and
wallets of book buyers.
Opinion remains a vital element not only in everyday life but also in the awards process, the publication process and the thought
process of the book buyer.
Input for the first survey, «Consumer Attitudes Toward E-Book Reading Survey,» was gathered from
hundreds of book buyers — including teens — who also identify themselves as e-book readers.
On a regular basis, Archway Publishing creates a multiple - author ad that puts your book in front of the New York Times Book Review's impressive
audience of book buyers, reviewers, traditional publishers and book enthusiasts.
So we're going to take out a full - page post to explain to John why, on
behalf of book buyers (and writers) everywhere, we're cheering for Amazon on this one.
He is wrong, however, when he says that the top
rank of book buyers are gone for ever from print, because many of those buying books on Kindle will buy some, get some free and eventually return to print books, many more of the top buyers will simply ignore digital books in favour of print because they like it.
This bit came with the interesting tidbit that 63 percent
of book buyers aged 16 - 19 in the UK report themselves to Nielsen to be active YouTube users.
However, Facebook is by far the biggest social media network and is considered the most important for authors of general - interest works that appeal to the traditional
demographic of book buyers (adult women).
I remember reading that there are two broad
categories of book buyers: the five books a year or less group, which is very large and the main driver behind mega-bestsellers, and the 30 - 50 + books a year avid readers, which is smaller but is what keeps the backlists and most genre fiction alive.
For instance, if it's a mystery about an antiques dealer, we don't just buy blogs for self - identified readers — who are not the
bulk of book buyers — but rather I'll find a half dozen blogs about antiques, culture, art and investments and buy the ads there and track them.»
Through direct relationships with many of the major and upcoming online retailer and library wholesalers, eBOUND offers special rates and exclusive promotions that put Canadian content in front of the eyes
of book buyers around the globe (dependant on territorial rights, of course).
Where the notion that the book will just be a giant magnet in the sky, attracting streams
of book buyers like flies swarming around a table laden with uncovered food is beyond me.
Sure we'd all like to get natural reviews from the people who buy our books, but only about 5 %
of book buyers leave reviews, and many people only leave reviews if they either love or hate the book.
On aggregate, it looks likely that the $ 80 billion number will remain relatively stable, as lower e-book prices are compensated for by increased purchases on the
part of book buyers as they adopt more tablets and reading devices.