Sentences with phrase «of book marketing books»

It is the gold standard of book marketing books.

The first let's say 25 people of your listeners who email me, just email me at [email protected], and say, «Hey, give me a, a pdf of the book,» I'll send the first 25 I get a free copy of the book marketing book.

She is an international speaker, is the author of Book Marketing Book Trailers and Author Etiquette in a Nutshell which reached # 3 on Amazon's bestseller list and has interviewed the likes of Richard Dean Anderson, Stan Lee, Chris Evans, Dakota Famming and the casts of Fringe, White Collar and Psych.

Not exact matches

David Meerman Scott, author of The New Rules of Marketing and PR, with now three editions of updated rules of marketing speaks about his newest version of his best - sellMarketing and PR, with now three editions of updated rules of marketing speaks about his newest version of his best - sellmarketing speaks about his newest version of his best - selling book.

The power of platforms is explained in a new book, Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary.

I thought I was effectively destroying my marketing career by writing it, but I ended up signing a slew of marketing clients when the book got attention and sold well.

«People I've talked to who have looked at the books — to the extent you can — of the state - owned enterprises and estimated what would be their profit margin if they had to pay market rates for their inputs is that a lot of them would go bankrupt or they would be far less profitable,» Dobson says.

Richard Nixon tried unsuccessfully to pass a form of basic income during his presidency, and economist and free market proponent Milton Friedman advocated the idea in his 1962 book «Capitalism and Freedom.»

Digital books made up about 20 % of the market last year, roughly the same as they did a few years ago, a fact that has traditional publishers almost gloating.

In addition, you can also recommend this book to anyone who needs to be convinced of the power of content marketing.

As one of the oldest tricks in the digital marketing book, website scraping is still a premiere way of getting data.

There are no reporters waiting to interview the author of the 576th book on career growth, social media marketing or a formula for living well.

While you may already be aware of some of the strategies in this book, there is a lot more you can learn from this book that can be applied to your existing content marketing campaigns.

This book is filled with amazing insights on the success of Intel and how this company became such a force in today's market.

She wrote one of the first business books on using the Internet for business, and loves working with clients to enhance their marketing.

A new book explains how data analytics could slash the profits and market share of big public companies.

So if we look at a range of market valuation measures, whether it's Shiller CAPE, whether its price - to - book, whether it's price - to - trailing earnings, price - to - peak earnings, when we look at these measures, they look like they're in the, what we would call, the 10th decile, meaning generally, valuations are cheaper 90 % of the time.

The aspect of the book that captured me was that all of the resources provided in the book are also applicable to marketing a business, any business.

You have to have an idea that doesn't exist on the market and would add value, a book that's worth the immensity of labor that will go into creating it and promoting it.

Conway, now 65, had mentored Parker through nearly every company he had helped start or lead — Napster; Plaxo, an automated address book that had made clever, if infuriating, use of viral marketing; and of course Facebook, the college - dorm - project - turned - juggernaut that had made Parker truly rich.

In many ways, CRM is like an intricate address book which logs every personal communication with a customer or potential customer, as well as keeping a track of all marketing communications.

He is also the author of several books on gamification, including Game - Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).

That means weighting stocks in an index by qualities such as earnings, cash flow, dividends and book values rather than the sheer size of their market caps.

Why I Like It: This book points out that many of the mega-brands of today haven't spent much of anything on traditional marketing.

«Some of the most significant ideas come about when someone sees a problem in a new way — often by combining disparate elements that initially seemed unrelated,» writes marketing and strategy consultant Dorie Clark in her 2015 book, «Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.»

After a decade of owning marketing agencies, Ryan was in the process of writing a book - and this process caused him to reflect on himself.

She the author of the book «Market Magic: Riding the Great Bull Market of the Century.»

When I came up with the idea for my first book, 101 Ways to Market Your Business, I spoke to a number of people in marketing about it.

«Boeing's book of business wasn't hurt by a little wage inflation or modestly rising interest rates or margin calls in the financial markets.»

According to the Direct Marketing Association's Statistical Fact Book 2014, almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away.

asks marketing guru Seth Godin, author of Purple Cow, the best - selling book about how companies can transform themselves by becoming remarkable.

«Before the internet and globalization, you could drive a business on a few successful market launches,» says Ken Tencer, CEO of Spyder Works, a Toronto - and NYC - based business consulting firm and co-author of two books on innovation — The 90 % Rule and Cause a Disturbance.

Inside the FedEx package was a copy of my six - page sales letter, a copy of my book co-authored with Dan Kennedy, No B.S. Guide to Maximum Customer Referrals and Retention, and a testimonial booklet we use in some of our marketing.

In his book, Gilbreath proposes a Hierarchy of Meaningful Marketing that consists of the following three levels (loosely based on Maslow's hierarchy of needs):

Once you put aside the bold marketing claims, Holiday's book is essentially a work of media criticism.

His ability to combine engineering, sales, mathematics, biology, art and psychology also lead to the creation of his 2013 book, 80/20 Sales & Marketing, and a project in 2015 called the Evolution 2.0 Prize, the lofty goal of which is to solve the Origin of Information.

Cornell professor and economist Robert Frank, who wrote a book in the 1990s titled The Winner - Take - All Society: Why the Few at the Top Get So Much More Than the Rest of Us, made popular the belief that a big portion of the increase in the income gap has to do with the way a global market values its best performers, be they CEOs or athletes or actual performers.

In addition to covering the full range of investment opportunities, the book features new material on the Great Recession and the global credit crisis as well as an increased focus on the long - term potential of emerging markets.

«For many people, I think their first impulse is to have an event,» says Joan Schneider, president and creative director of Boston public relations and marketing communications firm Schneider Associates, and author of the book «The New Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products.

«Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today.

As per the Times article, «Amazon sells about one in four printed books, according to industry estimates, a level of market domination with little precedent in the book trade.»

They are in constant education mode, reading and buying books, magazines, journals and self - help information and taking advantage of other resources they believe will improve their understanding of themselves, their work with others and their business and marketing skills.

LOCAL advertising and marketing company JMG has set its sights on attracting big blue - chip clients on to its books following a strategic realignment of the business.

Pulizzi has written five books: «Get Content Get Customers» (with Newt Barrett, 2009); «Managing Content Marketing» (2011); «Epic Content Marketing» (2013); «Content Inc.» (2015); «Killing Marketing» (with Robert Rose, coming in September of this year).

Philip M. Parker, Professor of Marketing at INSEAD Business School, has created a program that can write a non-fiction book in 20 minutes.

Marshall is also the author of five books including 80/20 Sales and Marketing and Ultimate Guide to Google Adwords, both from Entrepreneur Press.

Chris is the author of three books, including «The People Powered Brand — A Blueprint for B2B Brand and Culture Transformation» (Paramount Market Publishing, 2014).

In my new book How to Get PR for Your Startup: Traction Cynthia Johnson, director of social media marketing at RankLab and editorial director at Social Media Club says it ``..

Hall was recently described in the book Remarkable You as «one of the most powerful people in media who you've never met,» and has emerged as a go - to keynote speaker on topics like marketing, sales, and leadership.

Style Stalking, the fashion photography book by Refinery29's Editor - in - Chief Christene Barberich and Executive Creative Director Piera Gelardi (also co-founders), builds credibility outside of markets that might otherwise be peaking.