Traditional book promotion — the type
of book publicity campaign that involves mailing out books / media kits and following up to pitch reviews and interviews — just got a bit more expensive.
Then came faxes, and then came emails, and suddenly, book publicists could go back to lukewarm (or just plain uninterested) producers and reporters and pitch different stories during the course
of a book publicity campaign.
So, even though you may not keep the landline telephone service at the conclusion
of your book publicity campaign, you'd be wise to have a landline — or access to a landline — available for the duration
of your book publicity campaign.
However, the principle still applies: blogging creates buzz, and creating buzz is the goal
of every book publicity campaign.
The zenith
of every book publicity campaign is, of course, a national television show appearance.
In Local Book Promotion Options — Part 1, I explained why authors and publishers who are promoting their books on a national level should include local media outlets as part
of their book publicity campaign.
You know those books you're giving away to the media, bloggers, and readers for free as part
of your book publicity campaign?
But the cost of a book publicist's services vary and depend upon the size and scope
of your book publicity campaign.
A website is a staple
of any book publicity campaign.
Let an expert handle the ins and outs
of your book publicity campaign.
The cost will vary from one author to another, and it will depend on the specifics
of your book publicity campaign.
It's wonderful to partner with your book publicist, and to trust your book publicist to have creative ideas that can form the core
of your book publicity campaign.
Use online advertising, and leverage your book web site as the hub
of your book publicity campaign.
And this book publicist, too, has noticed that few authors make the round of broadcast media shows as part
of their book publicity campaigns.
Not exact matches
And Amazon will talk to its customers again and again about a particular
book, making for a more prolonged marketing
campaign than is common in traditional publishing, where a new title often gets just an initial blast
of publicity.
It's recommended to begin a
publicity campaign for your
book at least three months prior to your
book's publication date, but even if your
book has already published, there's still an array
of option to get the word out about your
book.
Below is only a sampling
of services we offer, as our author
publicity and
book marketing
campaigns are always tailored to an author and
book.
Below is a sampling
of recent placements secured by FSB Associates through our
book publicity and author branding
campaigns.
They have big money marketing machines that roll out
publicity campaigns to build awareness
of the author's
book.
Think
of a
publicity campaign in the traditional
book marketing sense: in the two to three months leading up to your publication date, a
book publicist pitches your
book to the media.
Harnessing and pitching to traditional media such as local and regional print, radio and TV outlets remains the core component
of a well - orchestrated
book publicity campaign.
Book publicity campaigns at the post-publication stage of a book's life revolve around authors, rather than bo
Book publicity campaigns at the post-publication stage
of a
book's life revolve around authors, rather than bo
book's life revolve around authors, rather than
books.
That's not the way this
book publicist recommends promoting your
book... and that's not why this
book publicist recommends a
book publicity campaign... but, strangely, the tactic probably does increase awareness
of books!
And, if she doesn't, then make her aware
of the available news hook, and make sure she's adjusting your
book publicity campaign to accommodate the
publicity opportunity.
Can Twitter be part
of your
book marketing and
book publicity campaign?
Online networking is part
of your
book promotion
campaign, and the blogosphere is the hub
of your online
book publicity efforts.
One
of the key elements
of a professional marketing and
publicity campaign is the advance review copy (ARC)-- also known as a galley — usually produced and distributed three to six months before the final
book goes on sale.
In other words, yes, Twitter can be part
of your
book marketing and
book publicity campaign.
That means
book publicists» phones are ringing more often than before — not necessarily with tons
of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or at least to partner with them to conduct a
book promotion
campaign).
Getting your
book noticed is an essential part
of a successful
book marketing plan, and the Media Outreach
Publicity Plus
Campaign will help you promote your
book and get the word out.
A literary publicist knows one thing for certain: generosity with promotional copies
of books will enhance a
book promotion
campaign while, conversely, stinginess with review copies
of books will sabotage a
book publicity campaign.
Publicity campaigns for indie and self - published
books differ from those for traditionally published
books because
of one distinct reason: most indie authors do not have the infrastructure and marketing budget
of a publishing house.
The reason you need a
book publicist is because, if you conduct your own
book publicity campaign, and you do all
of your own
book marketing, then you'll have no time to write
books.
Goldstein was previously publisher
of Twelve at the Hachette
Book Group where he oversaw
publicity campaigns for God is Not Great by Christopher Hitchens, War by Sebastian Junger, Columbine by Dave Cullen, The Geography
of Bliss by Eric Weiner, Losing Mum and Pup by Christopher Buckley, and True Compass by Edward M. Kennedy.
Below is a sampling
of services we offer, as our author
publicity and
book marketing
campaigns are always tailored to an author and
book.
Getting your
book noticed is an essential part
of a successful
book marketing plan, and the Media Outreach
Publicity Campaign will help you promote your
book and get the word out.
Book publicity is no longer about organizing a «big» or «small»
campaign, and publicists know this, but the rest
of the industry does not seem to have quite caught up.
Keep in mind the publisher's
publicity team is working for the publisher, not you, and while you may have all kinds
of great ideas about your marketing and
publicity campaign, they'll first focus on their goals for the
book rather than your own.
But, although it's interesting to see how Skype virtual
book tours can be integrated into
book promotion
campaigns, I'm guessing that world - famous authors will be in a far better position to take advantage
of the
book publicity opportunity than the rest
of us... now, and for a long, long time to come.
Publicity is essential to selling more
books and definitely something you can start doing right away, but it is also part
of a bigger
book marketing
campaign.
If you're
book promotion
campaign is focused on other parts
of the country, then note that there's a heatwave in many major metro areas... and plan your
book publicity efforts accordingly.
I was asked by Smith
Publicity to write my evaluation
of the
campaign they ran to promote my new
book, The Girl from Ipanema, from the fantasy series, The Ur Legend.
We feel incredibly fortunate to have had Smith
Publicity run our first publicity campaign for our book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Ag
Publicity run our first
publicity campaign for our book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Ag
publicity campaign for our
book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators
of Violence and Aggression.
Maybe it's time to think about expanding your
book publicity campaign to include something a bit out
of the ordinary.
It is absolutely remarkable to see the depth
of her understanding
of the
book and her thoughtful approach to the
publicity campaign.
As you've discovered over the course
of marketing your
book, so many factors come into play with author
publicity and
book promotion
campaigns.
I felt my
book The Five Hour Workday was a naturally press friendly topic, and it supported the «work to live» brand identity
of my company, Tower Paddle Boards, so I decided to invest in a 4 month PR
book launch and
campaign with Smith
Publicity.
This type
of disconnect from current entertainment media — and unrealistic shooting for the absolute media stars — can leave authors feeling disappointed by their
book publicity campaigns when Oprah doesn't come through.
Authors who are willing to walk over hot coals to meet one fan, versus only doing something with an audience
of 1,000 people, is a useful quality for
book publicity campaigns.
For each type
of book, Smith
Publicity custom designs
campaigns to reach specific media markets based on topic and, in most cases, general interest media as well.