It's enough to say that indie books (or self - published books, or whatever you'd prefer to call books that are not traditionally published and distributed) have lost their stigma, and
all of the book publicity opportunities that are available to authors of traditionally published books are now on the table for indie authors, too.
But, although it's interesting to see how Skype virtual book tours can be integrated into book promotion campaigns, I'm guessing that world - famous authors will be in a far better position to take advantage
of the book publicity opportunity than the rest of us... now, and for a long, long time to come.
Not exact matches
Others have suggested that instead
of building a platform and pursuing
publicity opportunities, I should rely on God's timing and leave
book sales to him.
I assumed that since it was a comic
book movie starring Michael Cera, and since it had a pretty big
publicity run leading up to the release, that it would be in multiple screens at each theater, and I would have plenty
of opportunities to perhaps catch an afternoon showing if I bombed out
of the Game Day proceedings.
Also, I hope this
book promotion
opportunity is just the beginning
of many
book publicity opportunities for you.
But, after seeing the
book publicity opportunities recently garnered by Gary L. Stewart, author
of the new
book, The Most Dangerous Animal
of All: Searching for My Father... and Finding the Zodiac Killer, this
book publicist has to wonder about that.
Her
book publicity course offers a perfect mix
of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most
of each and every
opportunity to get their
books known.
Literary Agent Undercover is only for authors who understand the benefits
of traditional publishing: no financial risk because someone else is paying for the privilege
of publishing your
book; a higher quality product thanks to a top - notch editor and cover designer; more profit due to better sales, distribution, and
publicity; subsidiary rights
opportunities like merchandising, translations, TV, feature film, etc; increased credibility and more
book reviews; and the ability to spend more time writing, promoting, and doing what you love.
And, if she doesn't, then make her aware
of the available news hook, and make sure she's adjusting your
book publicity campaign to accommodate the
publicity opportunity.
This is a unique
opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces, marketing efforts, relationships with
publicity and media contacts, which is where much
of that other portion
of the proceeds from the sales
of books is allocated.
On the other hand, generosity with review copies
of books leads to the literary
publicity opportunities you want and need.
Fiction and nonfiction writers who have recently published a
book that «contributes to our understanding
of racism and our appreciation
of the rich diversity
of human cultures» are eligible for this award, which offers $ 10,000 cash as well media and
publicity opportunities.
Whatever it is, finding the
opportunity in each
of your marketing and
publicity strategies will help you keep building towards better
book sales.
Remember,
book publicity is not only free, it's 10 times more valuable than advertising, so follow these steps to make sure you're prepared to take advantage
of every
opportunity you can generate with the press.
The
book marketing department and the
publicity department have tens
of other
books to be concerned with, so your efforts as an author to create
opportunities are important to the
book's success.
Smith
Publicity assigned one
of their staff to my project and she became my pal, obtaining and coordinating many radio interviews, press stories, and op - ed
opportunities for me and my
book.
While that provides quick — if not instant — gratification for authors who want to see their words reach
book buyers as soon as possible, the mad dash from the computer to the bookshelf does require the sacrifice
of long lead - time
book publicity opportunities.
Book promotion and book publicity campaigns always involve the online media, of course, but new book review opportunities from major online media outlets such as MediaBistro gives book publicists an excuse to incorporate an online book promotion component into every book publicity campa
Book promotion and
book publicity campaigns always involve the online media, of course, but new book review opportunities from major online media outlets such as MediaBistro gives book publicists an excuse to incorporate an online book promotion component into every book publicity campa
book publicity campaigns always involve the online media,
of course, but new
book review opportunities from major online media outlets such as MediaBistro gives book publicists an excuse to incorporate an online book promotion component into every book publicity campa
book review
opportunities from major online media outlets such as MediaBistro gives
book publicists an excuse to incorporate an online book promotion component into every book publicity campa
book publicists an excuse to incorporate an online
book promotion component into every book publicity campa
book promotion component into every
book publicity campa
book publicity campaign.
According to an article in the business section
of today's Miami Herald, many authors at mainstream publishing houses have become responsible for creating their own
book publicity opportunities.
You would have had Britney Spears (and your own instinct for
book publicity opportunities) to thank when your phone rang off the hook with requests from the media for your insights and input... each
of which was an
opportunity to tie your
book into a media frenzy.
And it's especially difficult to watch prestigious newspapers morph into something altogether new... but to deny those changes, or to hope it won't affect any other newspapers, is to jeopardize
book promotion campaigns and the possibility
of garnering as much
book publicity opportunities now as you did in the «old days.»
Lest you think
book fair
opportunities for
book publicity are all past, there are plenty
of great events coming up this summer around the country.
So, even for Grisham,
book publicity opportunities are valuable — in this case, the «Today Show» appearance was valuable for Grisham's publisher and his agent, for Grisham himself, for his
book publicist (who gets the credit for
booking him on the «Today Show») and for all
of his fans.
But since most eBook publishing involves authors whose chances
of landing traditional media coverage is necessarily limited (for now, anyway), it's good to know that eBook promotion doesn't mean fewer
book publicity opportunities.
When I run into these scenarios, the
book marketing campaign starts to slowly dissolve because the author is literally never satisfied, and will not appreciate «smaller bites»
of publicity while the bigger
opportunities are pursued.
Therefore, the dynamic
of seeking
book publicity opportunities changes.
Every time an author can create a news story rather than become part
of an article or segment that some other media decision maker is creating, that author has transformed
book promotion from a passive process into a proactive
book publicity opportunity.
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