That took the account that sold upwards of 10 percent of most publishers» books, and a far greater percentage
of the bookstore shelf space for backlist, off the board.
Driven by both the shift of reading to digital platforms and the reduction
of bookstore shelf space, book retail sales are quickly moving from brick stores to online channels.
Not exact matches
Inside
of publishing, there is tremendous concern around the declining number
of physical
bookstores and limited
shelf space.
And
of course let's also support our local indie
bookstores (that would be Otter Books in my current home town
of Nelson, BC, Canada) because they're the folks that give up - and - coming scribblers, (like me),
shelf space!
I would never sign with another publisher unless they offered either a huge advance or something I wouldn't have access to as an indie, such as a promotional budget or
shelf space in big
bookstores, translation deal or a film deal, etc (I know film isn't handled via the publisher, but that's the kind
of thing I mean — something I can't do on my own).
Self published authors have to rely on their own resources, be more creative in finding retail
shelf space for their books (as a rule, self published authors have far less access to chain
bookstore shelves than the big publishers who spend millions on marketing dollars), and have to work very hard to create any sort
of buzz about their books.
But to talk about that
bookstore space for a moment: a year
of availability on a
shelf is probably too generous!
My friend who pondered his local
bookstore's proposal
of a $ 20 investment in
shelf space finally decided to accept the deal.
Even if
bookstores do better than he anticipates, it's pretty clear that many stores will have to close shop, and all
of them will have to reduce their
shelf space for books, in an attempt to widen out and sell other products that will keep them in business.
Not all
bookstores are doing this, but with fewer brick and mortar outlets, such
shelf space is valuable real estate, and retailers view it as a marketable — to self - publishers — commodity in itself, almost like the purchase
of an ad in a newspaper.
DBW 14 saw much talk this current landscape, including the quickly - receding
shelf space in brick and mortar
bookstores, as well as the accelerated pace
of change in the publishing industry.
This means if getting your title stocked on
bookstore shelves is part
of your marketing plan, Booksellers Return Program is an essential element to earning
shelf space and / or in - store book signings.
It outlines how book remainders which were once relegated to the incinerator are now being sold in publisher - owned cafes, eliminating the practice
of destroying books that were taking up valuable and highly sought after premium
shelf space in larger
bookstores.
Okay, the
bookstore gains income from the sales made in the coffee shop but does that really pay for the loss
of shelf space?
What is unique are the number
of independent
bookstores providing
shelf space for those readers who do not use an e-reader and for the independent author to showcase their work at a
bookstore.
Back when brick - and - mortar
bookstores were the norm, backlist titles may not have been given
shelf space in favor
of newer front list books (see discussion on front list below).
However, it does seem quite likely that instead
of bookstores, where thousands
of books are given
shelf space, we will have eBookstores.
COMPARISON
OF TRADITIONAL VS SELF PUBLISHING TRADITIONAL PUBLISHING Pros Cons Support Distribution Editing
Bookstores Awards Reviews Agents Ebook Rights and RoyaltiesReporting and payments Smaller advance / print runs Limited time /
shelf space Hinky contracts Possible Bankrupty Accounting irregularities Agents Hi, again.
It takes a (helluva) lot
of time and money for self - published books to get on the radar (never mind into the inventory and then
shelf space)
of a retail
bookstore.
That may seem obvious when stated, but every year agents receive thousands
of submissions for work that does not have national appeal, and does not deserve
shelf space at every chain
bookstore in the country.
If we treat browser window as a
bookstore's
shelf, the four book covers you see above take no more than 5 %
of the total display
space.
If I'd been in a
bookstore, Deighton wouldn't have had a look in, firstly because he would be unlikely to have any
shelf space (despite a recent reissuing
of the texts with damn fine covers), at best maybe a spine out copy or two and secondly because other, newer titles would have been calling out for my attention on tables and in 342 offers.
# 4 Indie
bookstores to accept self - published works or face extinction: In order to expand their
shelf space, indie
bookstores must be aware
of how diverse the works are that self - publishers have put out.
Publishing consultant Mike Shatzkin discusses the erosion
of shelf space in
bookstores, publishing innovation, English as a disruptive force overseas, and the two priorities publishers should be focused on over the next 6 - 12 months: price experimentation and improving rights databases.
SELECTED ACCOMPLISHMENTS • Introduced a «library» feature at Readings where customers can read and return books while remaining inside the
bookstore facility • Increased sales
of underselling books by ensuring appropriate
shelf space • Suggested improvements in the inventory system and managed to convert the entire system from paper to electronic form, thereby reducing paperwork • Singlehandedly managed the stall display for the store at the International Book Fair 2010