Sentences with phrase «of brand appeals»

It has been used for many years now and a refresh of brand appeals to me.

Therefore, maybe it's time to acknowledge that the ODR TLA has lost some of its brand appeal, and, like climate scientists who chose to abandon the term «global warming» for the more encompassing «climate change», we should consider the use of a better adapted term to current uses of online dispute resolution tools.

Not exact matches

To cater to the tastes of upcoming generations, brands are tuning in to advice from influencers who have experience appealing to youth.

And the success of Netflix has proven that viewers aren't averse to paying for content, particularly for content with strong brand appeal.

We want to create new audiences, appeal to new audiences, build the brand... and serve our core business without getting in the way of operations.

For a lot of brands, the idea of influencer marketing if very appealing — getting a celebrity to endorse your product, trying to see if their fans will come onboard as well.

The fact that this page is run by a fan rather then a brand is a part of it's appeal.

With revenue continuing its long, steady decline, Kmart teamed with ad agency FCB to reenergize its much - maligned brand, promoting its product - delivery program by appealing to the giggly 12 - year - old in all of us.

While marijuana legalization has spread around the country in recent years, the product still remains illegal federally — but these brands are using the occasion to appeal to members of their customer base who might be celebrating the annual event.

«Moe's has a unique tie to pop culture and knack for engaging customers that's appealing to its core consumer,» said Joan Sinopoli, vice president of brand solutions at The Harris Poll, in a statement.

This focus is purposefully shown in new Uniquely J brand, which is likely to appeal to shoppers who already have many low - priced options of equal convenience.

First is the media sphere, where the agenda to curtail the spread of «fake news» and the proliferation of bots is «a direct threat to [Trump's] ability to maintain his popularity — and the appeal of his brand — and one he'll feel the need to combat.»

Part of Target's appeal in the U.S. has long been the exclusive product ranges it commissions from name - brand designers and celebrities.

I realize the choice between Apple, Samsung, and other brands belongs to the consumer, and often is a matter of what appeals to the individual.

Rethink Your Customer Base Part of revamping your business may involve targeting your product or brand to appeal to customers outside your niche demographic, versus introducing new products or lines to boost business.

On the other hand, coupons can devalue your brand and eat up advertising budgets that could be deployed elsewhere — and all simply to appeal to a notoriously disloyal sector of the consumer market.

Dunkin' Donuts first abbreviated its brand name in its «America Runs on Dunkin'» ad campaign in 2006, publicly embracing the broad appeal of its coffee and positioning the brand as a quick and affordable alternative to Starbucks.

The company strives to be more than a workout brand and its social - media profiles promote lifestyle appeal, posting images of fashion and merchandise and songs used in classes.

When a brand goes back to basics and appeals to the most human side of us — that's when they get it right.

The flexibility is very important and appealing to them, and brands that offer this type of flexibility will tend to fare better with YouthNation.

If a clothing brand disagrees with a ruling of the accord's steering committee, it can appeal for a final and binding arbitration process — but any resulting award is legally enforceable.

TJX sells an ever - changing assortment of branded goods at discounted prices a formula that's become increasingly appealing to value - oriented shoppers and has led to some copycat attempts from the likes of Macy's and Nordstrom.

With a rich brand heritage, handsome details, and great prices, Timex appeals to all types of people, from casual watch - wearers to die - hard collectors.

When history is part of what makes a brand appealing, change can taste a lot like betrayal.

Plank likes his chances, in part because the wide appeal of Under Armour's locker - room aesthetic and barking brand voice could transfer to any number of connected products (think: Future Girl), but also because he now has more fitness data about users than even the leading tech companies.

However, the people that it will appeal to will be people who are likely to be fans of ThinkGeek - the ideal audience for the brand.

Still, to become a billion - dollar company, Indochino will need to learn to thrive both online and off, and stitch together a brand that appeals to a wider group of shoppers.

Just as McDonald's is out tweaking its marketing message, using Pac - Man and the Smurfs to pump up the appeal of its brand, Chipotle is concerning itself with the integrity of its product.

While McDonald's recruits Pac - Man and the Smurfs to pump up the appeal of its brand in ads, Chipotle is busy keeping the integrity of its food intact and keeping its customers» trust.

«Le Pliage supports Longchamp because of its wide appeal, because it's colorful, because it's young, because it brings traffic into the store and because it brings a lot of energy to the brand,» he said.

«Las Vegas is one of the most recognized brands on earth, so it has great global appeal for savvy marketers.»

The techniques that appealed to Baby Boomers and Gen Xers may not resonate with the enigmatic Millennial generation, which prefers brands that are «authentic, that create a sense of purpose and that are wildly differentiated,» Fromm says.

Greater compatibility would help Fitbit maintain its appeal among corporate wellness programs in which employees may decide to go with other brands of wearable devices for participation, says McIntyre.

And DB5 gains the potential brand appeal from an outsourced, automated system that helps it appear more like a corporate titan than a small business — key for a firm with big clients such as GE, AT&T and Girl Scouts of the USA.

Moreover, their wares have been designed to emulate the look and feel of century - old heritage brands, like Filson, paired with the modern appeal of good engineering.

While Starbucks coffee can be an everyday indulgence for urbanites in the West, with a price tag of 30 yuan (US$ 4.43) for a medium latte in Shanghai, it is still a brand with plenty of snob appeal — a status symbol for the emerging Chinese middle class and a «liquid luxury» for an average worker.

«We believe Moviefone will also allow us to provide relevant and appealing content to moviegoers while simultaneously increasing the value of the Moviefone brand,» Itum added.

At the time, Millennial Branding's managing partner Dan Schawbel told Inc.com that he believes the entrepreneurial life appeals to younger workers because, «they can have an impact on Day 1, whereas in a large company, they would have to go through months of training only to be stuck in a single role.»

This is another great opportunity for you to show off what makes your brand special, appeal to curious new users, and of course, retain the users you've already collected.

Cara is appealing to investors because it represents something unique, unlike the food at its roster of familiar and somewhat indistinguishable brands.

«The accelerating popularity of Peppa Pig in China is testament to the brand's universal appeal and shows us what incredible growth is possible when the Chinese market gets behind a brand,» said Andrew Carley, executive vice-president of global licensing, family and brands at Entertainment One.

That is why the brand has long held an irresistible appeal for Donald Trump, who actually appeared on a cover of the magazine in 1990, alongside 21 - year - old Brandi Brant.

We can help your organization strengthen its» appeal to candidates through branding of your work flexibility, through industry - leading initiatives such as our Work Flex Branding Audit, The TRaD * Works Forum, and custom marketing pbranding of your work flexibility, through industry - leading initiatives such as our Work Flex Branding Audit, The TRaD * Works Forum, and custom marketing pBranding Audit, The TRaD * Works Forum, and custom marketing packages.

Jenn Lisak, Director of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.»

As a marketer — and a mom of three teenagers — Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers.

The Skechers brand may not have the cultural cache of a Nike (NKE) or UnderArmour (UA), but it has a range of affordable shoes that appeal to a broad base of customers.

In 2016, Hershey bought Ripple Brand Collective, the maker of barkTHINS snacking chocolate, a brand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about buBrand Collective, the maker of barkTHINS snacking chocolate, a brand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about bubrand that emphasizes attributes such as fair - trade cocoa and non-GMO ingredients to appeal to people looking for snacks they feel better about buying.

One of the most common examples of branding is that of Coca - Cola, whose name is synonymous with the well - known advertising that appeals to people's emotions: «Things go better with Coca - Cola» and «Share a Coke — Share a Feeling.»

EMGI Group is a business and brand consultancy focused on reinvigorating businesses and brands that require an infusion of fresh strategies, creativity and appeal.

Target is launching more than a dozen of its own brands over the next two years in categories like Home and Kids to appeal to young families.