This involved creating an entire suite
of brand assets, from photography and illustration to an in - depth brand book piece, which has become the foundations of the new brand identity.
Among the content to look forward to, Malibu and Ne - Yo completed a commercial shoot in Spain that will provide a variety
of brand assets — from videos and short films to behind - the - scenes images.
WHO: Scott Davis, managing partner at Prophet, an international branding consultancy based in San Francisco, and author
of Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. Spock.
Not exact matches
The communications company's interest in Yahoo was for the
assets and the
brand of the struggling tech giant.
Both
assets and
brand, said VanBoskirk, are tarnished following a hack that exposed credentials
of 500 million users and reports Yahoo had been scanning emails on behalf
of U.S. intelligence.
In line with its development strategy in adhesives, Bostik acquired on 2 January 2018 the
assets of XL
Brands, a leader in floor covering adhesives in the United States.
Once they see the reciprocity, they'll make your
brand a priority and become one
of your most valuable marketing
assets.
Brand loyalty is one
of the most difficult
assets for a business to attain.
Influence and trust in your
brand — whether you're a recruiter, an employer
brand, or another category
of influence — is an
asset with incredible value.
Heineken has owned the
brand outright since 2010, when it paid $ 7.6 billion to buy a handful
of Mexican beer
assets including Dos Equis and Tecate.
As Hannah Fleishman states on HubSpot, «All
of your communications and marketing
assets should tell your
brand's story.»
If you can arm your team with those kind
of assets, you'll find a more consistent and «on
brand» experience being delivered.
When you first start your business, many third parties and creditors won't be willing to do business with your LLC or Corp, as the entity is
brand new and probably does not have a lot
of assets or hasn't built its own credit history yet.
On August 17, 2017, the company entered into two agreements with KHC to terminate the licenses
of certain KHC - owned
brands used in the company's grocery business within its Europe region and to transfer to KHC inventory and certain other
assets.
Corbin, author
of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your
Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer back
Brand Asset Value, shares two cautionary tales
of prominent businesses who failed to uphold
brand integrity and faced consumer back
brand integrity and faced consumer backlash.
In terms
of both hard and soft
assets we have all the makings
of a great
brand on the global stage, yet we have not defined ourselves beyond resources and general reliability.
It'd be hugely beneficial to also offer the actual creation
of the social media ads, using their existing
branding assets, or team up with a graphic designer and split the profits.
Deciding on a
brand name can be a difficult and lengthy process, but when time and effort are invested in finding the right name, it will grow into one
of your most important
brand assets.
Some
of the necessary
assets that have helped me build a personal
brand include:
Achieving a protectable name is important for the
asset value
of your
brand, but it is also defensively important to ensure not only that your name is protected, but your
brand as a whole is protected well into the future.
Brent Wilsey
of Wilsey
Asset Management explains what he likes about shares
of retailers Michael Kors, Nordstrom and L
Brands.
Do a thorough inventory
of such things as the company's
brand assets and messaging to assure the highest value upon a transition in ownership.
CFO Chris Peterson also put to rest rumors that the troubled
brand would take actions to transfer
assets out
of reach
of its debt holders as liquidity dwindles.
Actual results, including with respect to our targets and prospects, could differ materially due to a number
of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up
of production
of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception
of our
brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall
of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability
of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration
of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers
of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits
of the transaction; the risk that retail customers may alter promotional pricing, increase promotion
of a competitor's products over our products or reduce their inventory levels, all
of which could negatively affect product demand; the risk that our investments may experience periods
of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity
of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable
assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization
of products under development, such as our pipeline
of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development
of new technology and competing products that may impair demand or render our products obsolete; the potential lack
of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
By having a consistent theme on all your visual
assets (color scheme, styles
of text, filters on your photos, etc.), your most loyal fans will immediately think
of your
brand anytime they see that arrangement colors and fonts on their social media feeds (if the association you hold in their mind is positive,
of course).
As
of the start
of 2016, 65 percent
of senior marketing execs cited visual
assets, like video, as critical to telling their
brand's story.
I've spent so many years (and a lot
of time and money) building my personal
brand, my credibility and my reputation, that I consider it my single most important
asset and I would do anything to protect it.
Sixty - five percent
of senior marketing executives believe that visual
assets (photos, video, illustrations and infographics) are core to how their
brand story is communicated.
Big opportunities to build new fan bases and engage with the rapid growing audience
of eSports opens doors for marketers to gain
assets such as naming rights,
branded content, experimental activation, or jersey
branding.
In other words, P&G's strategy
of shrinking by dumping laggards and promoting its most profitable
brands is failing to generate more cash on every dollar
of assets.
In 2007 Mulally borrowed $ 23.6 billion by mortgaging all
of Ford's
assets, including the famous Ford Blue Oval, and acted decisively to focus on the Ford
brand by spinning off Jaguar and Land Rover.
Thee are a number
of assets that require attention when you're building your personal
brand.
National Electric Vehicle Sweden, which acquired the
assets of Saab Auto, plans to make electric cars at the iconic
brand's Swedish factory.
These
assets can be shares
of stock in other corporations, limited liability companies, limited partnerships, private equity funds, hedge funds, publicly traded stocks, bonds, real estate, song rights,
brand names, patents, trademarks, copyrights, or virtually anything else that has value.
J.P. Morgan
Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates world
Asset Management is the
brand name for the
asset management business of JPMorgan Chase & Co. and its affiliates world
asset management business
of JPMorgan Chase & Co. and its affiliates worldwide.
BlackRock, which manages over $ 6 trillion in
assets, is a major shareholder
of gun manufacturers Sturm Ruger, American Outdoor
Brands and Vista Outdoor through indirect investments.
There are three critical issues to consider in creating a strong
brand and raising
assets in today's competitive environment: the quality
of the fund offering, the investor's perception
of the quality
of the fund offering, and the marketing and sales strategy.
Improve Your Marketing
Assets All
of your marketing materials should reflect a consistent look and
brand message.
FlexJobs members get a 20 percent discount on either a one - on - one Advising session with one
of Skilled
Assets» expert career advisors, or on a 5 - Day Customized
Brand Package (CBP).
Our
brand, Quiet Money, speaks to the careful attention we pay to avoiding noisy, short term market trends and the humble, hardworking approach we bring to the stewardship
of our clients» investment
assets.
# 1: 65 %
of senior marketing executives believe that visual
assets (photos, video, illustrations and infographics) are core to how their
brand story is communicated.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
The hip - hop mogul, whose given name is Shawn Carter, is the target
of a Securities and Exchange Commission enforcement subpoena after failing to testify as part
of an agency investigation
of accounting practices at Iconix
Brand Group Inc., which paid $ 200 million to acquire assets from his Rocawear apparel brand in
Brand Group Inc., which paid $ 200 million to acquire
assets from his Rocawear apparel
brand in
brand in 2007.
The acquisition
of Glidera in 2017 reinforces Kraken's commitment to mutually beneficial consolidation in the digital
asset space and marks the
brand's first step towards a global ecosystem
of complementary services clustered around its core exchange business.
MG&A expense increased 11.5 percent in local currency, driven by higher
brand amortization expense related to the reclassification
of certain Canada
brands to definite - lived intangible
assets, partially offset by lower incentive compensation.
BlackBerry's ability to manage inventory and
asset risk; BlackBerry's reliance on suppliers
of functional components for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its
brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice
of providing forward - looking guidance; potential charges relating to the impairment
of intangible
assets recorded on BlackBerry's balance sheet; risks as a result
of actions
of activist shareholders; government regulation
of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless communications industry, and the company's previously disclosed review
of strategic alternatives.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss
of key retail customers; the Company's ability to maintain, extend and expand its reputation and
brand image; the impacts
of the Company's international operations; the Company's ability to leverage its
brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships with significant customers and suppliers; the execution
of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's ability to protect intellectual property rights; impacts
of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact
of future sales
of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements
of the Company's consolidated financial statements; and other factors.
Unparalleled opportunity for listed companies to amplify their
Brand thorough our portfolio
of marketing, media, event, social and digital
assets.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations
of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward - looking statements, including, without limitation: BlackBerry's ability to enhance its current products and services, or develop new products and services in a timely manner or at competitive prices, including risks related to new product introductions; risks related to BlackBerry's ability to mitigate the impact
of the anticipated decline in BlackBerry's infrastructure access fees on its consolidated revenue by developing an integrated services and software offering; intense competition, rapid change and significant strategic alliances within BlackBerry's industry; BlackBerry's reliance on carrier partners and distributors; risks associated with BlackBerry's foreign operations, including risks related to recent political and economic developments in Venezuela and the impact
of foreign currency restrictions; risks relating to network disruptions and other business interruptions, including costs, potential liabilities, lost revenues and reputational damage associated with service interruptions; risks related to BlackBerry's ability to implement and to realize the anticipated benefits
of its CORE program; BlackBerry's ability to maintain or increase its cash balance; security risks; BlackBerry's ability to attract and retain key personnel; risks related to intellectual property rights; BlackBerry's ability to expand and manage BlackBerry ® World ™; risks related to the collection, storage, transmission, use and disclosure
of confidential and personal information; BlackBerry's ability to manage inventory and
asset risk; BlackBerry's reliance on suppliers
of functional components for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its
brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice
of providing forward - looking guidance; potential charges relating to the impairment
of intangible
assets recorded on BlackBerry's balance sheet; risks as a result
of actions
of activist shareholders; government regulation
of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless communications industry.