Sentences with phrase «of brand assets»

This involved creating an entire suite of brand assets, from photography and illustration to an in - depth brand book piece, which has become the foundations of the new brand identity.
Among the content to look forward to, Malibu and Ne - Yo completed a commercial shoot in Spain that will provide a variety of brand assets — from videos and short films to behind - the - scenes images.
WHO: Scott Davis, managing partner at Prophet, an international branding consultancy based in San Francisco, and author of Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. Spock.

Not exact matches

The communications company's interest in Yahoo was for the assets and the brand of the struggling tech giant.
Both assets and brand, said VanBoskirk, are tarnished following a hack that exposed credentials of 500 million users and reports Yahoo had been scanning emails on behalf of U.S. intelligence.
In line with its development strategy in adhesives, Bostik acquired on 2 January 2018 the assets of XL Brands, a leader in floor covering adhesives in the United States.
Once they see the reciprocity, they'll make your brand a priority and become one of your most valuable marketing assets.
Brand loyalty is one of the most difficult assets for a business to attain.
Influence and trust in your brand — whether you're a recruiter, an employer brand, or another category of influence — is an asset with incredible value.
Heineken has owned the brand outright since 2010, when it paid $ 7.6 billion to buy a handful of Mexican beer assets including Dos Equis and Tecate.
As Hannah Fleishman states on HubSpot, «All of your communications and marketing assets should tell your brand's story.»
If you can arm your team with those kind of assets, you'll find a more consistent and «on brand» experience being delivered.
When you first start your business, many third parties and creditors won't be willing to do business with your LLC or Corp, as the entity is brand new and probably does not have a lot of assets or hasn't built its own credit history yet.
On August 17, 2017, the company entered into two agreements with KHC to terminate the licenses of certain KHC - owned brands used in the company's grocery business within its Europe region and to transfer to KHC inventory and certain other assets.
Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backBrand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backbrand integrity and faced consumer backlash.
In terms of both hard and soft assets we have all the makings of a great brand on the global stage, yet we have not defined ourselves beyond resources and general reliability.
It'd be hugely beneficial to also offer the actual creation of the social media ads, using their existing branding assets, or team up with a graphic designer and split the profits.
Deciding on a brand name can be a difficult and lengthy process, but when time and effort are invested in finding the right name, it will grow into one of your most important brand assets.
Some of the necessary assets that have helped me build a personal brand include:
Achieving a protectable name is important for the asset value of your brand, but it is also defensively important to ensure not only that your name is protected, but your brand as a whole is protected well into the future.
Brent Wilsey of Wilsey Asset Management explains what he likes about shares of retailers Michael Kors, Nordstrom and L Brands.
Do a thorough inventory of such things as the company's brand assets and messaging to assure the highest value upon a transition in ownership.
CFO Chris Peterson also put to rest rumors that the troubled brand would take actions to transfer assets out of reach of its debt holders as liquidity dwindles.
Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
By having a consistent theme on all your visual assets (color scheme, styles of text, filters on your photos, etc.), your most loyal fans will immediately think of your brand anytime they see that arrangement colors and fonts on their social media feeds (if the association you hold in their mind is positive, of course).
As of the start of 2016, 65 percent of senior marketing execs cited visual assets, like video, as critical to telling their brand's story.
I've spent so many years (and a lot of time and money) building my personal brand, my credibility and my reputation, that I consider it my single most important asset and I would do anything to protect it.
Sixty - five percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
Big opportunities to build new fan bases and engage with the rapid growing audience of eSports opens doors for marketers to gain assets such as naming rights, branded content, experimental activation, or jersey branding.
In other words, P&G's strategy of shrinking by dumping laggards and promoting its most profitable brands is failing to generate more cash on every dollar of assets.
In 2007 Mulally borrowed $ 23.6 billion by mortgaging all of Ford's assets, including the famous Ford Blue Oval, and acted decisively to focus on the Ford brand by spinning off Jaguar and Land Rover.
Thee are a number of assets that require attention when you're building your personal brand.
National Electric Vehicle Sweden, which acquired the assets of Saab Auto, plans to make electric cars at the iconic brand's Swedish factory.
These assets can be shares of stock in other corporations, limited liability companies, limited partnerships, private equity funds, hedge funds, publicly traded stocks, bonds, real estate, song rights, brand names, patents, trademarks, copyrights, or virtually anything else that has value.
J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldAsset Management is the brand name for the asset management business of JPMorgan Chase & Co. and its affiliates worldasset management business of JPMorgan Chase & Co. and its affiliates worldwide.
BlackRock, which manages over $ 6 trillion in assets, is a major shareholder of gun manufacturers Sturm Ruger, American Outdoor Brands and Vista Outdoor through indirect investments.
There are three critical issues to consider in creating a strong brand and raising assets in today's competitive environment: the quality of the fund offering, the investor's perception of the quality of the fund offering, and the marketing and sales strategy.
Improve Your Marketing Assets All of your marketing materials should reflect a consistent look and brand message.
FlexJobs members get a 20 percent discount on either a one - on - one Advising session with one of Skilled Assets» expert career advisors, or on a 5 - Day Customized Brand Package (CBP).
Our brand, Quiet Money, speaks to the careful attention we pay to avoiding noisy, short term market trends and the humble, hardworking approach we bring to the stewardship of our clients» investment assets.
# 1: 65 % of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and brand image; the Company's ability to differentiate its products from other brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
The hip - hop mogul, whose given name is Shawn Carter, is the target of a Securities and Exchange Commission enforcement subpoena after failing to testify as part of an agency investigation of accounting practices at Iconix Brand Group Inc., which paid $ 200 million to acquire assets from his Rocawear apparel brand in Brand Group Inc., which paid $ 200 million to acquire assets from his Rocawear apparel brand in brand in 2007.
The acquisition of Glidera in 2017 reinforces Kraken's commitment to mutually beneficial consolidation in the digital asset space and marks the brand's first step towards a global ecosystem of complementary services clustered around its core exchange business.
MG&A expense increased 11.5 percent in local currency, driven by higher brand amortization expense related to the reclassification of certain Canada brands to definite - lived intangible assets, partially offset by lower incentive compensation.
BlackBerry's ability to manage inventory and asset risk; BlackBerry's reliance on suppliers of functional components for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice of providing forward - looking guidance; potential charges relating to the impairment of intangible assets recorded on BlackBerry's balance sheet; risks as a result of actions of activist shareholders; government regulation of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless communications industry, and the company's previously disclosed review of strategic alternatives.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss of key retail customers; the Company's ability to maintain, extend and expand its reputation and brand image; the impacts of the Company's international operations; the Company's ability to leverage its brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships with significant customers and suppliers; the execution of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's ability to protect intellectual property rights; impacts of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact of future sales of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements of the Company's consolidated financial statements; and other factors.
Unparalleled opportunity for listed companies to amplify their Brand thorough our portfolio of marketing, media, event, social and digital assets.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and brand image; the Company's ability to differentiate its products from other brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward - looking statements, including, without limitation: BlackBerry's ability to enhance its current products and services, or develop new products and services in a timely manner or at competitive prices, including risks related to new product introductions; risks related to BlackBerry's ability to mitigate the impact of the anticipated decline in BlackBerry's infrastructure access fees on its consolidated revenue by developing an integrated services and software offering; intense competition, rapid change and significant strategic alliances within BlackBerry's industry; BlackBerry's reliance on carrier partners and distributors; risks associated with BlackBerry's foreign operations, including risks related to recent political and economic developments in Venezuela and the impact of foreign currency restrictions; risks relating to network disruptions and other business interruptions, including costs, potential liabilities, lost revenues and reputational damage associated with service interruptions; risks related to BlackBerry's ability to implement and to realize the anticipated benefits of its CORE program; BlackBerry's ability to maintain or increase its cash balance; security risks; BlackBerry's ability to attract and retain key personnel; risks related to intellectual property rights; BlackBerry's ability to expand and manage BlackBerry ® World ™; risks related to the collection, storage, transmission, use and disclosure of confidential and personal information; BlackBerry's ability to manage inventory and asset risk; BlackBerry's reliance on suppliers of functional components for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice of providing forward - looking guidance; potential charges relating to the impairment of intangible assets recorded on BlackBerry's balance sheet; risks as a result of actions of activist shareholders; government regulation of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless communications industry.
a b c d e f g h i j k l m n o p q r s t u v w x y z