Sentences with phrase «of brand association»

We ask that this exclusivity of brand association with FIFA and its tournaments is respected.

The hope is that all of that brand association goodness will get the attention of even non-Jerky eaters.

The «controversial» move was highly criticized, given the importance of brand association in the car industry, said Bill Visnic, a senior editor for car research company Edmunds.

Each category should then be evaluated on the prominence of brand associations, favorable associations inferred by the extension and uniqueness of association from the new category.

Not exact matches

Prepared by a coalition of the National Venture Capital Association, Dow Jones VentureSource Database, Rooney & Associates (a New York public relations firm), and DeSantis Breindel (a New York marketing agency), the report seeks to answer a number of questions about the role of «branding» when it comes to the venture capital business.

But doing so would be wholeheartedly consistent with the brands and missions of MLB, the 30 teams, and the MLB Players Association.

But nearly every academic study on colors and branding will tell you that it's far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations.

Corporate venture - capital efforts also have the advantage of involvement with startups at the early stages, when they can most benefit from access to a large, established customer base, credibility through brand association and a larger network of partner companies and advisors.

No other lawn care franchise opportunity offers you the name brand recognition NaturaLawn ® of America does with our exclusive and proprietary line of organic - based products, our marketing and public relations efforts, and numerous association and consumer contacts.

Third party partnerships including associations and promotions with brands such as Sony, MGM, Dave TV, Paramount, Nestlé and Warner Brothers to name a few, have helped to increase the awareness of the Shakeaway brand.

Since then I've noticed a number of instances where that association doesn't work, resulting in a loss of money, time, and brand positioning for the business involved.

As sales of diamonds have slowed globally, trade associations such as Diamond Producers Association have attempted to win over millennial customers by retooling how the jewels are branded.

«The first point of interaction is shaped by the color, and color is the most memorable sense,» says Leslie Harrington, a color consultant and the executive director of The Color Association, which does color forecasting, education, and advising for brands.

The brand's «striding man» logo is a reference to its historic association with travel, Diageo attorney Raskopf argues in his briefs, and he contends that the new Johnnie Walker Explorers» (with an apostrophe) Club Collection label and its accompanying airport lounges all spring from that homegrown tradition and not from any conscious emulation or evocation of the The Explorers Club (without an apostrophe).

Smith offers several tips for keeping your brand top of mind in the marketplace during trying times: • Network with your local Chambers of Commerce and professional associations.

Brand association keeps old customers coming back; 60 percent of consumers will prefer to shop from brands they already know, according to media researcher Nielsen.

A recognizable brand isn't just a helpful symbol to help consumers tell one product from another on a crowded shelf; as any marketer can tell you, a brand is about establishing an emotional connection with a consumer, prompting positive associations that lead to a lifetime of sales.

Even so, earlier this year Sports Crate, a brand extension of Loot Crate, partnered with Major League Baseball and the MLB Players Association to provide team and player merchandise products and make Sports Crate the «Exclusive Licensed Subscription Box» of MLB.

Any millennial who's ever undertaken the nail - biting chore of explaining technology to an elderly relative may soon sing the praises of a brand new tablet developed by the American Association of Retired Persons (AARP).

By having a consistent theme on all your visual assets (color scheme, styles of text, filters on your photos, etc.), your most loyal fans will immediately think of your brand anytime they see that arrangement colors and fonts on their social media feeds (if the association you hold in their mind is positive, of course).

You will bring about that marketing magic of brand awareness, positivity, and association.

«There is confusion and unfortunately a lack of transparency on the labels of the acquired brand,» says Julia Herz, craft beer program director for the Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Big Beer.

While deciding where to put our energy on the next product, we met a number of industry professionals who gave us insight on what kinds of brands and associations to look for.

With live video now so much easier to produce, he's a regular keynote at corporate and association events wanting to explore how brands can make the most of the new channel.

«His association (with the brand) could help, but at the end of the day it's a trademark that we own and we want to continue to own,» said the Kellogg spokeswoman, referring to Kokkinakis.

Visual content increases message association, brand awareness, and engagement — and enhances the overall design of your website, as detailed in this Inc. article.

The Brewers Association has launched a new suite of materials to help retailers activate the independent craft brewer seal in their businesses and differentiate authentic independent craft beer from Big Beer acquired brands.

A survey released last month by the Association of National Advertisers and Forrester Research of ANA members, a group dominated by brand advertisers like P&G, found only 28 % felt they understood programmatic well enough to use it, while another 10 % understood it but still wouldn't use it.

Begun in 1992 as a Bourbon tasting and dinner, The Kentucky Bourbon Festival has grown with the leadership and support of the following distilleries — Barton 1792 Distillery, Buffalo Trace Distillery, Four Roses Distillery, Heaven Hill Brands, Jim Beam, Maker's Mark Distillery, Wild Turkey Distillery, and Woodford Reserve Distillery plus the Independent Stave Company and the Kentucky Distillers» Association.

Brands Fail to Meet the ANA's Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard.

As the ANA's Business Marketing Association's «Agency of the Year» five of the past seven years, Stein IAS serves as strategic Agency partner to brand leaders and challengers around the world.

She has 20 plus years of consumer marketing and public relations experience for brands including Sprint, Hallmark, Dearfoams, and Foot Petals, as well as the National Association of Insurance Commissioners.

Rohit Dadwal, Managing Director Asia Pacific at the Mobile Marketing Association (MMA), says his organization has worked with mobile players and app stores on standards and guidelines that help brands measure the success of their ads, a key source of revenue.

TORONTO — An association representing at least half of Tim Hortons» U.S. franchisees is suing the brand's parent company, Restaurant Brands...

The Great White North Franchisee Association's U.S. branch, a group claiming to represent at least half of Tim Hortons» owners south of the border, said Thursday that it is suing Restaurant Brands International, which has headquarters in Oakville, Ont., over a contract clause forcing all disputes to be handled in a Miami court.

PITTSBURGH & CHICAGO --(BUSINESS WIRE)-- Today, the Miracle Whip brand and the San Diego Splash, the oldest team in San Diego Women's Basketball Association and winners of multiple gold medals at National Senior Games, announced an official endorsement deal spanning the 2017 - 18 basketball season.

«NAR is one of the first associations to be approved to offer a top - level domain for its membership, demonstrating our organization's commitment to its members and showcasing the value of the Realtor ® brand.

U.S. rental - car company Enterprise said on Feb. 22 it would end discount programs for members of the National Rifle Association with three of its brands, National Car Rental, Enterprise and Alamo.

One has to imagine the reorganization of the undead RadioShack will benefit from the association with Sprint, but RadioShack's damaged brand might not help Sprint's image.

In an op - ed in the St. Louis Post-Dispatch (hometown paper of Anheuser - Busch, at least until it was purchased by a Belgian company), Brewer Association executives named names of several high - profile sell - outs — brands that were once true craft beers, but that were bought out by mass - market players:

CONTACT Ali Ahmad [email protected] (202) 557 - 2727 WASHINGTON, D.C. (May 26, 2015)- The Mortgage Bankers Association (MBA) Opens Doors Foundation today released a new video featuring two of the Foundation's success stories as well as a brand - new, original song, Call It Home.

Our association serves as an «international ecosystem» of global connections, iconic properties, and integrated trade services under the umbrella of a prestigious brand.

Winning the war on counterfeiting requires all of us in the industry, from online and offline marketplaces, to brands, manufacturers, trade associations, law enforcement, and governments, to form a united front.»

Through this bureau, agencies will share the collective responsibility of achieving what the trade body calls «Advertising Assurance,» or how the association defines its efforts to enforce environments where brands and consumers can coexist with trust.

Implementing a structured employee advocacy program will leverage the social network (and new positive Facebook currency) of your employees as they share your branded messages to their Facebook news feed, groups, and associations.

A strong trigger (mental association) will help to remind your audience of your product or brand.

She is a nutrition trends expert, skilled media spokesperson, engaging speaker, and consultant to health associations (including Health Canada, Dietitians of Canada, Diabetes Canada, Heart & Stroke Foundation and Canadian Cancer Society) as well as dozens of top food brands.

A number of association's franchisees attended Restaurant Brands International's annual meeting of shareholders last week and spoke with on site media and analysts.

Some of my Boston friends got together in 1968 to start the first havurah, «association of friends,» to practice a fairly conservative brand of Judaism away from the Jewish institutions they had grown to distrust.

Large says a portion of the proceeds from specific brands is being donated to certain causes, including the Troops First Foundation, the American Diabetes Association and the Patriot Guard Riders.