Sentences with phrase «of brand categories»

Blurring of brand categories: where established drink brands move into unfamiliar categories such as Echo Falls Summer Berries Vodka

Not exact matches

There are elements of Warby Parker and Bonobos in Casper, to the extent Casper is building a designer brand and attacking a consumer product category by obsessing about the full range of the customer's buying experience.

Sells over 450 brands online, in a wide variety of categories, from clothing and home to groceries, pet supplies, and sports equipment.

But a quote by the brand's vice president — «Scotch as a category is seen as particularly intimidating by women» — riled critics, including late - night host Stephen Colbert, who gave it the monologue treatment: «They changed the name to Jane Walker with a lady version of the mascot.

Influence and trust in your brand — whether you're a recruiter, an employer brand, or another category of influence — is an asset with incredible value.

As one of Method Home's original investors, and co-founder of the colorful and highly stylized lip balm brand, eos, Dubitsky has staked his career on bringing great design to forgotten categories.

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

Of these categories, there is one copper brand that has been approved for use in the United States (ParaGard) and four hormonal brands (Mirena, Skyla, Kyleena, and Liletta.)

«Overall we view the [third quarter] result as disappointing and suggestive the company continues to lose share in the majority of markets / categories, with prestige beauty brand SK - II accounting for the majority of growth,» wrote analysts at Stifel.

Experts say companies need to be factoring this in from the start: Marriott separated its customers into different categories of travelers and targeted their needs, while still retaining the prestige of the marquee Marriott brand.

The Hummus Republic is the only brand in the Mediterranean QSR category who operates under an extremely scalable, simple, and successful system making the business easy and affordable to open and operate for entrepreneurs of all experience levels.

In total, import brands took 15 of the 20 categories.

Unilever, which already owns personal care products including Axe, Dove and Pond's, said in a statement Wednesday that Dollar Shave Club has «transformed the shaving category with its lifestyle brand» and has built a membership of 3.2 million since its establishment in 2012.

«We saw an opportunity to grow the Seattle's Best Coffee brand and to approach the coffee category very differently... in every phase of our business — partnerships, retail, and packaged goods,» says Gass.

But the past few years have been tough on casual restaurants — a vast category that occupies everything between fast food and fine dining — as chains have surrendered market share to a growing wave of upscale fast - food brands like Five Guys and Freshii.

Brands, seeking to fill a segment overlooked by major consumer - goods product makers — people of color — landed Sephora as Form's retail partner, enabling it to burnish its beauty credentials and move past the one - size - fits - all approach of the category.

We'll continue to see more examples of brands disrupting categories through smart digital experiences, the VCs said.

«Instant Pot is the category leader in the emerging category, but there's still an opportunity for a brand that has the trust and heritage that Crock - Pot has in consumers» homes,» said David Worthington, Crock - Pot's director of brand development.

«Women make the majority of purchase decisions for almost every product category in the marketplace, and that includes automotive, electronics, and insurance,» says Kat Gordon, founder and Creative Director of Maternal Instinct, a marketing agency focused on helping brands connect with the mom market.

By reducing the number of brands they offer, stores can also shrink the size of individual sections, hiking the amount of money they make for each foot of shelf space and opening space for other categories.

«Much like Lululemon Lab, Nike, and Moncler, we consider ourselves to be part of a new category of performance brands that sits above the status quo.

While Constellation Brands often describes itself as the largest combined spirits, wine, and beer maker in the U.S. — most of the $ 7.3 billion it generates annual comes from the latter two categories ($ 2.7 billion from wine, $ 4.2 billion from beer).

The popularity of the beverage category has resulted in hashtags (#brosé for bros that like the drink), fad brands (White Girl Rosé), and celebrity - backed extensions (the new rosés from actress Drew Barrymore).

The category of shopper marketing, or marketing at the retail level, is one specialty dedicated to collecting data that goes beyond how we feel about a particular brand to what actually causes us to grab it off the shelf.

There'll be a few emerging brands that come out of this direct model,» says Krim, «and hopefully, we continue to be the largest and fastest - growing one in that category.»

By contrast, well over three - quarters of Starwood's 11 - brand portfolio was either in luxury, with properties such as St. Regis, or so - called upper - upscale, the category between true luxury and limited service, consisting of brands like Westin, Le Meridien, and Sheraton.

The last bit of the Consumer Decision Journey I haven't yet mentioned is the possibility of nudging users into a «loyalty loop» where they no longer re-consider new brands before each purchase (within a specific product category) and stick to your brand for all similar future purchases.

The world of laptops, where Apple is the premium brand regardless of category, is a good example for why not.

Before brands license products into new categories they need to conduct market research, including a review of secondary research, focus groups, interviews and field surveys to clearly understand what consumers believe about the brand and what their expectations are.

Not only were the category's volumes declining, but so too was Campbell's portion of the bowl — with its namesake brand's U.S. share dropping from 49 % in 2005 to 42 % in 2014, according to Euromonitor International.

Each category should then be evaluated on the prominence of brand associations, favorable associations inferred by the extension and uniqueness of association from the new category.

After this analysis is completed, the brand owner is empowered with a prioritized list of potential categories from which to move.

Other aspects of the industry included in this don't - touch - the - plant category are anything from software tracking to branding and marketing services.

In this case, Lululemon has taken the category of women's athletic apparel — which has been an afterthought for women's fashion brands like La Senza and Bebe, and an «also - ran» side of the business at Nike and Adidas — married it to mainstream casual and turned it into a high - performing category all its own.

Not surprisingly, the highest - ranked brands on our Canadian list fared well in these two categories — Canadian Tire, for instance, earned high marks for citizenship, likely because of community - focused initiatives like Jumpstart, its charitable - giving program.

As a marketer, our roster of brands in their respective categories couldn't be more exciting.

It's that connection that causes those drive - through lines to snake down the street: Tims scored highest among all brands in the survey's «citizenship» category, meaning its ties to communities have helped forge a bond stronger than a cup of coffee.

Of 7 industry categories listed, Millennials said they were most brand - loyal to mobile phone providers (59 %) and clothing / shoes / accessories (56 %) brands, and least loyal to hotels and airlines (16 %).

Indeed, the influence of celebrities on Millennials appears to have increased since our 2012 survey, especially when it comes to apparel, lifestyle, and luxury categories and brands.

Shel is an international speaker, transformational business consultant, and the multiple - award - winning author of ten books, including the long - running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

«Many people tend to think of Tesla as just a luxury or performance brand — they kind of put us in that category forever — but that isn't the mission statement, that's not what we're actually trying to do.»

The simple reality is that Twitter has contained the majority of brand mentions in most categories for at least a couple of years, because, in most categories, mentions on Twitter usually involve brief link shares, that are easy for people to amplify — not in - depth conversations.

Lance's tasty portfolio of category leaders includes Snyder's of Hanover, Kettle brand, Cape Cod, Pop Secret and more.

And many brands simply walk away from the challenge — even brands who see most of their brand and category mentions in forums.

In the food space, for example, TechCrunch wrote «big brands lost share to small brands in 42 of the top 54 most relevant food categories in the past five years,» citing research by the investment bank Jefferies.

Klaus Redomske, the president and chief operating officer of German skincare company Babor, which inked a deal with Tmall Global this year, said that although the Germans weren't part of the initial wave of ampoule vendors on Tmall, «I believe together with other brands, we can grow the category together.»

Two of Hershey's latest moves show how the brand is keeping an eye on its main confectionery business while pushing boldly into new categories.

Building on the success of emerging brands and retailers in the category (Eloquii, Universal Standard, Dia & Co, 11Honore), as well as on the scale of legacy retailers (Lane Bryan, Torrid, FullBeauty) catering to this underserved audience, CoEdition is intent on providing an elevated shopping experience that provides the best selection of contemporary merchandise, while helping consumers find the right size and fit.

Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and brand image; the Company's ability to differentiate its products from other brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.

Old Spice in the US has broken further away from key competitors in the men's deodorant category in recent weeks, according to YouGov BrandIndex, the only daily consumer perception research service of brands.