Sentences with phrase «of brand differentiation»

Bick Law stays ahead of brand differentiation requirements and trends and assists its clients to create brand value and retain a competitive edge in the marketplace.

Not exact matches

Physical retail is that necessary point of differentiation for retailers and brands to win against pure play threats like Amazon.

Indeed, strategy and organization expert Robert David, the Cleghorn faculty scholar at McGill's business school, wonders why Canada Post hasn't been making more hay out of that point of differentiation, especially given that the corporation enjoys plenty of brand equity.

Where do you rate in terms of customer satisfaction and brand differentiation?

Apple lost to Microsoft in PCs but has achieved a better balance of product proprietariness and platform openness in mobile... We think Apple's brand, product differentiation, and ecosystem protect it.

Later, she turned her focus to entrepreneurship on what she thought would be a temporary basis, coaching startups on branding and other aspects of marketplace differentiation.

«A lot of the work I do with companies is understanding value, positioning, differentiation and branding,» he says.

So, contrary to popular wisdom, social media, blogs, personal brands and online personas only give the illusion of uniqueness and differentiation.

Either way, platforms are starting to become more customizable, and better targeted to individual audiences, in part due to the increasing number of competing platforms and the rising need for brand differentiation.

«It speaks to the strength and differentiation of the (Canada Goose) brand,» said Brian Madden, portfolio manager at Goodreid Investment Counsel in Toronto, who said he is waiting for the first holiday selling season since Canada Goose listed to decide whether to buy the stock.

Based on what he observed that day, Murane divided the concept of brand loyalty into three parts: the service experience, the brand bond, and product differentiation.

«The positioning of our brand is something that we have done differently for every other channel, obviously we have created a whole new line largely based on flavor as well as graphics, but the major differentiation that we are offering is it's a GAP - rated meat and we do not have that anywhere else,» he says.

Assisted by his four employees, Murane established sets of survey questions that allow consumers to rate brands on their service experience, brand bond, and product differentiation.

Since brand differentiation is one of the fundamentals of strategic marketing, that put us in a tough spot.

If management can resolve competition and cannibalization, brand differentiation, and square footage expansion it will create a decent foundation for restoring the lost stock appreciation of 2015.

Private brands, Stack explains, «are a point of differentiation in the marketplace from anyone else.»

We did it on the strength of our product innovation, the power of the brand and the differentiation we create through distribution.

The purpose of a Digital Strategy is to increase brand awareness, create brand differentiation and generate demand for your company's products and services.

A significant number of eCommerce deals were in the beauty vertical, with emerging brands leveraging technology and high - quality ingredients for differentiation.

DesignerWare allows brands and retailers to create more differentiation in their product offering as both the inside and outside of the pack can be printed with high - impact graphics.»

«We must be able to maintain brand differentiation in the culinary aspects of our operations.

The company is proud of its 200 - year UK heritage and made this a major focus of the US product branding to create on - shelf differentiation.

The final result is the creation of cosmetic and perfume packaging with glass - like transparency, luxury decorative effects and increased consumer safety and convenience that simultaneously reflect brand identity and achieve product differentiation.

THE Print Innovations section of the February gathering will showcase the latest concepts designed to achieve quick turnaround, brand differentiation and..

The remaining sources of differentiation typically fall within the social responsibility category, with premium prices still able to be charged for brands and production processes that engage the community, prioritise worker wellbeing and ensure the ethical treatment of livestock.

Hence such reformulations pose a challenge to but also emphasize a significant point of differentiation for natural brands.

Manufacturer of a new generation of beverage multi-packing solutions, WaveGrip has launched its latest branding innovation with the availability of its carriers in a choice of different colours, helping beverage producers to create further on - shelf impact and brand differentiation.

Chris Mehringer, President of Park Street, emphasized that brand differentiation had to be at the core of any marketing strategy.

«As the popularity of gluten - free and sugar - free products continues to surge, the ability to print «Gluten - Free» on the bottle — a first in the vodka category — is a major point of differentiation for a small company competing with the marketing muscle of global brands,» said Drew Adelman, CEO, Devotion Vodka.

Yet the same issues which have kept many of Japan's highly covetable fashion brands off the international market for so long also go a long way toward explaining why they represent a trump card for many international retailers looking for a point of differentiation in an increasingly homogenized marketplace.

In the world of an abundant Internet universe with low barriers to entry and low differentiation due to new programming languages and other technological advancements, brand and branded content will continue to be important to consumers, suppliers, partners and other stake holders.

Digitaractive enables brands and organisations of all kind and sizes make effective strategy, with website design, website development, graphic design and marketing and communication decisions through differentiation.

Providing seminars on differentiation, branding, market diversification, safeguarding and training needs, the Play education stream will explain the importance of play to all ages and backgrounds, creating facilities for active and game based play and provide operators with the tools to attract new audiences and boost profitability.

The spine - to - sternum snort is an unapologetic blurt — a mandatory part of the experience, according to AMG boss Tobias Moers — that speaks volumes to the brand's desire for differentiation.

BMW has built the 1 Series M Coupé to attract a new younger breed of aficionados to the celebrated M brand and becomes the M model with the strongest visual differentiation from the base model.

Alongside the world premiere of the BMW Concept iX3 and the BMW i Vision Dynamics study also on display in Beijing, the BMW Group is also highlighting the spectrum of design differentiation between the BMW and BMW i brands.

Chrysler group dealerships were plagued by a lack of differentiation between brands.

What's very interesting about the XOOM, and most announced tablets that are running Google's brand new Honeycomb OS, is that there isn't a ton of hardware differentiation since all menu keys are now soft keys in the operating system.

«The mobile tour was designed to give independent pet retailers a point of differentiation in the marketplace by bringing a unique event to their store,» says Mia Newman, brand manager at Kent Nutrition Group, makers of By Nature Pet Foods.

Hackett adds that a good product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each category and sub - category • Develop guidelines for choosing new products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned category • Determine how much space should be allotted to each category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story line for the products in their store • Provide training materials for staff to communicate these categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and sub-categorize their business.

«Retailers who are equipped to inform consumers about the differentiation between products tend to be very successful at influencing «trade ups,» and the exploration of brands and products they may never have tried.»

Fox: Our history of innovation and the consumer strength of our brands are key points of differentiation.

Beyond the obvious aim of mitigating GHG emissions, the results showed that reputation / brand image, employee engagement and market differentiation were ranked as the three primary motivations for offsetting by buyers.

The key to a successful brand, and ultimately true differentiation, is an in - depth understanding of client requirements, an effective message and of course, a strong marketing strategy, all of which should be neatly aligned around the values of the firm.

As such, NPS can be a leading indicator of revenue retention, growth, and brand differentiation in a crowded marketplace.

Beaton Benchmarks: Provides world class studies of client satisfaction and a relevant competitor set with head - to - head benchmarking on business development, brand and performance parameters, brand positioning against close competitors to show levels of brand recognition and differentiation, brand equity and fair value to inform pricing policy and management of your margin, the relative strength of business development capability and ability to maximize client acquisition opportunities.

Apple is adding an extra layer of differentiation to its 2016 iPhone 7 Plus model with the introduction of a brand new dual - camera system.

Regular status updates of a professional and focused nature will ensure differentiation and a compelling, visible brand.

During your reInventure (aka career reinvention adventure) we'll clarify your goals, brainstorm where your talents truly belong, and then dig out, define, and deliver your personal brand — that powerful combination of differentiation and value that speaks to exactly the right people.

When writing your personal brand content, you need to strike just the right balance of personal branding (differentiation) vs. personal SEO (sameness)... in a way that will make you stand out and above your competitors, and resonate with your target employers.