SUMMARY * A motivator
of brand growth through deep understanding, insight and enlightenment * Passionate detective, savvy planner and stimulating brandologist with wide experience * Great nurturer of client relationships and team growth via partnering, mentoring and workshops * Creative collaborator with an imaginative, exacting ear / eye for language and visual content * Digital and social network facility to build following...
Another important aspect
of brand growth that applies both domestically and internationally is to own as much relevant digital real estate as possible.
Part
of that brand growth will come through the addition of new products.
Not exact matches
Not everyone was enamoured
of Potdevin's time at Burton, though, and the downside
of his
growth strategy illuminates the challenges the Lululemon
brand faces as it grows.
The sales
growth got a boost by its 2015 purchase
of Interline
Brands the company's biggest acquisition in nearly a decade.
Driving more than half the
growth in drug spending in 2015 were sales
of new
branded medications that have been available for less than two years.
For a look at the variety in edibles and anecdotal evidence
of its
growth, an instructive stop is Wana
Brands.
By contrast, while the cost
of older,
branded pharmaceuticals continue to rise and contribute to increased spending, when discounting is considered, prices
of these drugs increased, on average, 2.8 % in 2015, the lowest
growth rate in years.
Yet until recently the company wasn't profitable — in spite
of enviable
brand awareness and tremendous
growth.
The near - term
growth potential
of a
brand's business is almost entirely circumscribed by the number
of people out there in the world who are already somewhat familiar with it and at least a little intrigued.
Constellation
Brands, the owner
of Corona and a large number
of wine and spirits labels, purchased a 9.9 per cent stake in Canopy
Growth Corp. for $ 245 million this week.
Greencrest's 2014 Twitter IPO projections are based on a variety
of metrics, including recent management changes, partnerships with major
brands, user
growth, and, most importantly, revenue
growth.
Capitalizing on this trend,
brands like NYX Cosmetics have jetted to the forefront by building a community around artistic expression, with Tribe Dynamics ranking NYX fourth in terms
of earned media value and social media
growth in January 2017.
Two more years
of economic pain Australia faces a longer period
of low
growth, higher debt and higher unemployment than predicted just four weeks ago as the wave
of job losses gathered strength, with clothing manufacturer Pacific
Brands axing 1850 staff across the country.
This exponential
growth comes at a pivotal time, as the
brand is gearing up to release a number
of new products made
of both recycled polyester, the result
of the breakdown
of recycled plastic bottles, and upcycled coconuts.
«Overall we view the [third quarter] result as disappointing and suggestive the company continues to lose share in the majority
of markets / categories, with prestige beauty
brand SK - II accounting for the majority
of growth,» wrote analysts at Stifel.
With a strategy, you can develop a consistent
brand experience across all
of your channels, which is absolutely essential for long - term
growth.
Big
brand names such as Coca - Cola, Apple, Salesforce, and Oracle are just a few examples
of companies that have achieved big
growth in the past decade by relying on a partner ecosystem.
Those struggles were offset by the performance
of its beauty business, including its premium skincare
brand SK - II, which reported organic sales
growth of 5 percent.
Nike (nke) expects sales
growth to recover in North America after a weak March - May quarter, helped by the upcoming Olympics, an expansion
of its basketball business and clearing excess stock,
brand chief Trevor Edwards told Reuters.
For any e-retailer, the long - term
growth objective has to be to gain and maintain a loyal base
of high - value customers — a scarce commodity, no matter how compelling the
brand.
And without a
brand identity, there was only a slim chance Edmark would survive the crazy reel
of growth sweeping its $ 650 - million industry.
«We wonder if the change
of leadership signals any semblance
of a temporary pause in [Under Armour] being a
growth company in order to protect the Under Armour
brand,» Poser said.
More competition in developed markets and a supply shortfall
of its Ore - Ida
branded potato - based frozen foods are among reasons why the company is cautious about short - term revenue
growth, Chief Exectuive Officer Bernardo Hees said on a call with analysts.
Bill Thomas
of Bills Khakis (# 448) jumped at the chance to ask Sidney Swartz
of Timberland Co. (# 495 in 1983) about nurturing a
brand through
growth.
Getting more mileage out
of the company's iconic
brand is part
of Potts's
growth plan.
Tapestry on Tuesday reported earnings and sales that topped expectations, fueled by global
growth of the Coach
brand and an encouraging holiday season.
«Our second quarter performance exceeded our expectations, driven by a return to
growth for Coach, sales gains at Stuart Weitzman and the contribution
of Kate Spade as we continued to make progress on the
brand's integration,» CEO Victor Luis said in a statement.
«I couldn't be more excited about joining the Dollar Shave Club team with such a high level
of growth and excitement around this industry - disrupting
brand,» said Wizemann.
That would continue impressive
growth for a U.S. - focused off - road
brand that had little more than 300,000 deliveries in 2009, when Fiat took control
of Jeep as part
of its acquisition
of Chrysler.
Activist fund Corvex Management six months ago built up a stake in the maker
of Activia yogurt and Evian water, as European consumer - goods companies come under pressure to boost profit amid slow
growth in mainstream
brands.
«We will work with the leadership
of our European rental organizations, which have outstanding
brands in their regional markets, to explore options to fully realize their future
growth potential.»
«Sweetgreen is quickly emerging as the place
of choice for people looking for fresh, seasonal, and locally sourced food and in the process is building a lifestyle
brand with meaning and purpose,» Steve Case, the former CEO
of AOL, billionaire investor and Revolution
Growth partner, said in a statement.
The document details not only
growth in markets like Denver, where Seventh Generation's chlorine - free baby diapers outsell all other
brands, but also points out the ways in which the company has fallen short
of its ideals.
The secret is to build trust,» Ross says, emphasizing how seriously he takes customer feedback and working closely with suppliers and
brands so they feel a part
of JackThreads»
growth.
Despite remarkable
growth and the prevalence
of its
brands, however, as a public company it was never able to inspire investors, and was a perpetual underperformer: in the period between late summer
of 1993 and the day before Cara announced its intention to go private last August, the value
of its shares appreciated by a measly 26 %.
Explain how your business applies to a group
of people and how much
growth potential your
brand has, both in terms
of new markets and in revenue streams.
Some
of that new 3 - D - reality might feel hard to imagine now, but that's to be expected, says Natacha Alpert, curator
of the 3 - D Print Design Show and founder
of Miras3d, a consultancy that helps
brands integrate 3 - D printing technology into their long - term
growth strategies.
Additionally, the
growth of niche markets within the beauty industry gives startups an edge over mass beauty
brands.
Netflix CFO David Wells added that the company has found returning shows do a better job
of boosting subscriber
growth than
brand - new ones.
Leveraging fan bases
of brands included in KnitCrate kits also contributes to healthy Facebook
growth.
A prolonged economic slowdown in the nation's economy has put pressure on big consumer
brands like Anheuser - Busch InBev, which has long depended on Brazil as an engine
of growth.
Brands as it successfully completed the separation
of Yum China as an independent and powerful
growth company.
Unlike many
of the companies that have relied on social media platforms (like Facebook) to drive their traffic, Ryan and Mary Kate have been able to build and sustain itself as an actual
brand with a voice and creative built strongly on organic
growth.
Many
of Fiat - Chrysler's biggest successes have been SUVs in recent years, evidenced by the
growth of its Jeep
brand.
For entrepreneurs running these overnight sensations, however, it's a tough balance between getting all the benefits
of that
growth, including
brand recognition and getting in with value retailers, while taking steps to make sure it's sustainable over the long run.
Much
of its
growth has been fueled by the brewer's IPA, along with a strong performance from its «A Little Sumpin» Sumpin»»
brand.
Building on the momentum
of the Vancouver Olympics in 2010, Kent and his team have overseen a massive
growth in the Canadian Olympic
brand, all with one goal in mind — to connect Canadians with their athletes, and get them to care about sport.
The innovative void has increased the pressure on Jobs» hand - picked successor, Tim Cook, to prove he is capable
of sustaining the success and
growth that turned Apple into the world's most valuable company and a beloved
brand.
Alpert is the founder
of Miras3d, a consultancy that helps
brands integrate 3 - D printing technology into their long - term
growth strategies.