Spearheaded the visual direction
of all brand initiatives including core product features, marketing, live events and PR.
«It's not that hockey is too expensive to play,» says Mary - Kay Messier, director
of brand initiatives at Bauer Hockey Inc. and sister of NHL Hall of Famer Mark Messier.
Not exact matches
Those
initiatives include a greater focus on the lunch period (Starbucks» generates a lot
of business in the morning commute hours), expansion in China, investing in digital, and elevating the
brand through the premium - priced Reserve
brand.
«This is a
brand new way for people to contribute and give back in a way that's actually needed the most,» says Joe Gebbia, Airbnb's cofounder and chief product officer who has spent much
of his time in the past few years leading the
initiative.
As part
of our Business without Borders
initiative in partnership with HSBC, Canadian Business polled 833 business people on the subject
of Canada's
brand.
Comment: «Our
initiative to drive our own
brands is gaining traction as both Fossil and Skagen grew, even amidst
of difficult environment,» said CEO Kosta N. Kartsotis.
I think that a lot
of these
initiatives that we're developing we do not only because
of our
brand platform, but also creating a tremendous amount
of content for engagement.
The review and the changes that will result from it comes on top
of a decision to build a new $ 200 million modern home for the business school on the waterfront
of Lake Michigan, a reorganization
of the school's top leadership, and the creation and launch
of Kellogg's new
branding campaign — all
initiatives driven by Blount since her arrival some 18 months ago.
Executing this is difficult but important — because if your
branding is inconsistent or poorly thought - out, the rest
of your marketing
initiatives might fail before they even begin.
It also aligns with the retail
brand's strong focus on technology (Starbucks was one
of the first retailers to accept mobile payments)-- and is the latest in a seemingly endless number
of trend setting
initiatives ranging from bottled Frappuccino in partnership with PepsiCo, to Teavana ® Oprah Cinnamon Chai Tea Latte.
To capitalize on the scores
of brands in attendance, YouTube unveiled a new
initiative this year whereby it arranged 10 - minute speed - dating sessions between its top creators (Bethany Mota, LaurDIY) and leading
brands (Proactiv, Beats by Dre, Purina and L'Oréal.)
We have four divisions, 34
brands, 140 countries, and digital is by definition pretty decentralized, so you have hundreds
of initiatives and experiments.
Weber will be based out
of EBTH headquarters in Cincinnati, OH, and will oversee all marketing
initiatives across the company, including digital strategy, expansion
initiatives, advertising, and customer acquisition, with the chief responsibility
of driving profitable growth and global
brand awareness.
Just ask Bowman & Partners, a Roanoke, Texas - based startup that mines a wealth
of brand and consumer data to create customer management strategies and marketing
initiatives for clients that include Comcast Business, United Healthcare and Windstream Communications.
The
initiative resulted in a rise in sales and perception
of the
brand, value, food, and quality, he said.
Employees say: «I admire the fact that we are dedicated to corporate responsibility
initiatives that are not heavily
branded, that target people
of color and women, and that address issues
of inequity within tech and our larger communities.
Not surprisingly, the highest - ranked
brands on our Canadian list fared well in these two categories — Canadian Tire, for instance, earned high marks for citizenship, likely because
of community - focused
initiatives like Jumpstart, its charitable - giving program.
A few years back, I had to dig my heels in during a meeting where one
of my colleagues was trying to push an
initiative through that would have been detrimental to the
brand, and to the efforts
of my team.
Previously, the chain had launched several
initiatives to revitalize the
brand, including a refreshed advertising campaign, a nationwide rollout
of queso dip, and testing new items, such as salads and desserts.
That's not all, either; the group is working with other
brands to decrease the number
of calories consumed from beverages in the marketplace by 20 % by 2025 (here is a great resource for that
initiative).
We can help your organization strengthen its» appeal to candidates through
branding of your work flexibility, through industry - leading initiatives such as our Work Flex Branding Audit, The TRaD * Works Forum, and custom marketing p
branding of your work flexibility, through industry - leading
initiatives such as our Work Flex
Branding Audit, The TRaD * Works Forum, and custom marketing p
Branding Audit, The TRaD * Works Forum, and custom marketing packages.
The 2009 Edelman goodpurpose Consumer Study, which surveyed 6,000 consumers in 10 countries, revealed that 57 per cent
of consumers chose a
brand or company because
of its CSR
initiatives.
Meghan specializes in creating high - profile
branded initiatives and private events such as summits and conferences, property openings, music festivals, salon dinners, speaker series and more for some
of the worlds leading
brands, celebrities, thought leaders and CEO's.
Many
of the Chinese companies that are taking their business abroad
branded themselves as part
of the one belt, one road, in order to receive support and preferential access from the Chinese government, but whether they are actually contributing to the one belt, one road
initiative is questionable.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings
initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
Link building is a byproduct
of the collective efforts and
initiatives that a
brand / business implements to promote and make itself more known to its target audience / customers.
«The benefits
of this high quality data accrue to the rural focused
initiatives deployed by governments, by corporates for their
brand of products and services, by non profits who want to understand the needs
of their target groups, etc.» he shared while describing the use
of such data collection.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss
of key retail customers; the Company's ability to maintain, extend and expand its reputation and
brand image; the impacts
of the Company's international operations; the Company's ability to leverage its
brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings
initiatives; changes in relationships with significant customers and suppliers; the execution
of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's ability to protect intellectual property rights; impacts
of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact
of future sales
of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements
of the Company's consolidated financial statements; and other factors.
In its 2017 fourth quarter earnings call, the
brand had laid out a new year plan
of action that involved a focus on digital
initiatives with a delivery - integrated point
of sale system and a social media marketing strategy.
This article outlines the benefits
of brand humanization and how to achieve it within your social media marketing
initiative.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings
initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations
of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market value
of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
As the Founder & CEO
of a market defining restaurant
brand, I am announcing a new
initiative to help owners
of struggling and over-saturated frozen yogurt shops and juice bars around the world.
Our customer growth resulted from increased
brand awareness, our ongoing direct marketing and advertising
initiatives, the offering
of new and enhanced products and acquisitions.
These risks and uncertainties include: fluctuations in U.S. and international economies and currencies, our ability to preserve, grow and leverage our
brands, potential negative effects
of material breaches
of our information technology systems if any were to occur, costs associated with, and the successful execution
of, the company's
initiatives and plans, the acceptance
of the company's products by our customers, the impact
of competition, coffee, dairy and other raw material prices and availability, the effect
of legal proceedings, and other risks detailed in the company filings with the Securities and Exchange Commission, including the «Risk Factors» section
of Starbucks Annual Report on Form 10 - K for the fiscal year ended September 28, 2014.
Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and
initiatives, serving as a global strategic communications counselor for S&P Dow Jones Indices in the areas
of crisis communications, response planning and
brand / reputation management.
This gives businesses the ability to execute
brand initiatives while keeping performance metrics top
of mind.
To Whole Foods» credit, the chain is moving quickly with strategic
initiatives to address its challenges, including the launch
of smaller - format, value - oriented «365» concept stores, and promotions intended to revitalize customers» interest and excitement for the
brand.
«We believe 2016 will be a transformative year in further advancing our wearables
initiative and unlocking the potential
of Misfit and applying increased functionality and a robust platform across our portfolio
of brands.
Our ongoing affordability
initiative is front and center, with an expanded $ 1 offering, including a greater selection
of national
brands.
Both General Mills and Kellogg announced their intention to convert cereal
brands and other products to natural colors as part
of initiatives to better...
Vinsak goes on to identify a growth in packaging companies helping
brand owners fight counterfeiting, sustainability
initiatives within the packaging industry and an increase in the use
of packaging formats like IML and HTL, taking market share away from self - adhesive stocks.
Aurora Organic Dairy is the leading producer and processor
of store -
brand organic milk and butter for U.S. retailers, and develops
initiatives «to be a responsible corporate citizen and to be good stewards
of our natural resources.»
«There comes a point in many
of these emerging
brands» operational development where founders or investors recognize the value
of operational support for better execution
of existing operations or expansion to realize on a strategic
initiative.»
In addition to Darragh's appointment, two new Irish Spirits team members have joined Quintessential
Brands as part
of the Bord Bia Irish Food Board
initiative: Eimear Kelleher as marketing executive Irish Whiskey and Irish Creams based in London and Ross McCarrick as USA
brand ambassador for The Dubliner Irish Whiskey based in Pennsylvania.
Shechtman, with 34 years
of experience in the gourmet food, gifting and
branding world, says a goal
of the company is to facilitate a «rebirth
of a regional [Hebert]
brand into a national presence,» and she says the combined skills
of the companies and her management team, as well as some new
initiatives, will make that happen.
EVRYTHNG announce a QuickStart Online Tool for
brands to connect consumer products to the Web with the standard GS1 identifier codes used in every barcode, enabling mass scale direct - to - consumer smartphone interaction and supporting an industry - wide
initiative to web - enable trillions
of barcoded products.
Pernod Ricard takes Olmeca Altos on US road trip with J Hernandez and Sons Bodega pop - ups Pernod Ricard has lined up a series
of experiential marketing
initiatives for its Olmeca Altos Tequila
brand
Resonating with our corporate ethos and with immense pride I unveil «AseptoTM», the aseptic liquid packaging solution
brand under the umbrella
of New Business
Initiatives from the house
of Uflex.
Resonating with our corporate ethos and with immense pride I unveil «ASEPTO», the aseptic liquid packaging solution
brand under the umbrella
of New Business
Initiatives from the house
of Uflex.
«Today, packaging is increasingly tied to strategic
initiatives and outcomes that impact
brand reputation and ROI, but many
brands still view packaging as simply a series
of tactical steps and technical decisions.