Sentences with phrase «of brand initiatives»

Spearheaded the visual direction of all brand initiatives including core product features, marketing, live events and PR.
«It's not that hockey is too expensive to play,» says Mary - Kay Messier, director of brand initiatives at Bauer Hockey Inc. and sister of NHL Hall of Famer Mark Messier.

Not exact matches

Those initiatives include a greater focus on the lunch period (Starbucks» generates a lot of business in the morning commute hours), expansion in China, investing in digital, and elevating the brand through the premium - priced Reserve brand.
«This is a brand new way for people to contribute and give back in a way that's actually needed the most,» says Joe Gebbia, Airbnb's cofounder and chief product officer who has spent much of his time in the past few years leading the initiative.
As part of our Business without Borders initiative in partnership with HSBC, Canadian Business polled 833 business people on the subject of Canada's brand.
Comment: «Our initiative to drive our own brands is gaining traction as both Fossil and Skagen grew, even amidst of difficult environment,» said CEO Kosta N. Kartsotis.
I think that a lot of these initiatives that we're developing we do not only because of our brand platform, but also creating a tremendous amount of content for engagement.
The review and the changes that will result from it comes on top of a decision to build a new $ 200 million modern home for the business school on the waterfront of Lake Michigan, a reorganization of the school's top leadership, and the creation and launch of Kellogg's new branding campaign — all initiatives driven by Blount since her arrival some 18 months ago.
Executing this is difficult but important — because if your branding is inconsistent or poorly thought - out, the rest of your marketing initiatives might fail before they even begin.
It also aligns with the retail brand's strong focus on technology (Starbucks was one of the first retailers to accept mobile payments)-- and is the latest in a seemingly endless number of trend setting initiatives ranging from bottled Frappuccino in partnership with PepsiCo, to Teavana ® Oprah Cinnamon Chai Tea Latte.
To capitalize on the scores of brands in attendance, YouTube unveiled a new initiative this year whereby it arranged 10 - minute speed - dating sessions between its top creators (Bethany Mota, LaurDIY) and leading brands (Proactiv, Beats by Dre, Purina and L'Oréal.)
We have four divisions, 34 brands, 140 countries, and digital is by definition pretty decentralized, so you have hundreds of initiatives and experiments.
Weber will be based out of EBTH headquarters in Cincinnati, OH, and will oversee all marketing initiatives across the company, including digital strategy, expansion initiatives, advertising, and customer acquisition, with the chief responsibility of driving profitable growth and global brand awareness.
Just ask Bowman & Partners, a Roanoke, Texas - based startup that mines a wealth of brand and consumer data to create customer management strategies and marketing initiatives for clients that include Comcast Business, United Healthcare and Windstream Communications.
The initiative resulted in a rise in sales and perception of the brand, value, food, and quality, he said.
Employees say: «I admire the fact that we are dedicated to corporate responsibility initiatives that are not heavily branded, that target people of color and women, and that address issues of inequity within tech and our larger communities.
Not surprisingly, the highest - ranked brands on our Canadian list fared well in these two categories — Canadian Tire, for instance, earned high marks for citizenship, likely because of community - focused initiatives like Jumpstart, its charitable - giving program.
A few years back, I had to dig my heels in during a meeting where one of my colleagues was trying to push an initiative through that would have been detrimental to the brand, and to the efforts of my team.
Previously, the chain had launched several initiatives to revitalize the brand, including a refreshed advertising campaign, a nationwide rollout of queso dip, and testing new items, such as salads and desserts.
That's not all, either; the group is working with other brands to decrease the number of calories consumed from beverages in the marketplace by 20 % by 2025 (here is a great resource for that initiative).
We can help your organization strengthen its» appeal to candidates through branding of your work flexibility, through industry - leading initiatives such as our Work Flex Branding Audit, The TRaD * Works Forum, and custom marketing pbranding of your work flexibility, through industry - leading initiatives such as our Work Flex Branding Audit, The TRaD * Works Forum, and custom marketing pBranding Audit, The TRaD * Works Forum, and custom marketing packages.
The 2009 Edelman goodpurpose Consumer Study, which surveyed 6,000 consumers in 10 countries, revealed that 57 per cent of consumers chose a brand or company because of its CSR initiatives.
Meghan specializes in creating high - profile branded initiatives and private events such as summits and conferences, property openings, music festivals, salon dinners, speaker series and more for some of the worlds leading brands, celebrities, thought leaders and CEO's.
Many of the Chinese companies that are taking their business abroad branded themselves as part of the one belt, one road, in order to receive support and preferential access from the Chinese government, but whether they are actually contributing to the one belt, one road initiative is questionable.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and brand image; the Company's ability to differentiate its products from other brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
Link building is a byproduct of the collective efforts and initiatives that a brand / business implements to promote and make itself more known to its target audience / customers.
«The benefits of this high quality data accrue to the rural focused initiatives deployed by governments, by corporates for their brand of products and services, by non profits who want to understand the needs of their target groups, etc.» he shared while describing the use of such data collection.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss of key retail customers; the Company's ability to maintain, extend and expand its reputation and brand image; the impacts of the Company's international operations; the Company's ability to leverage its brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships with significant customers and suppliers; the execution of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's ability to protect intellectual property rights; impacts of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact of future sales of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements of the Company's consolidated financial statements; and other factors.
In its 2017 fourth quarter earnings call, the brand had laid out a new year plan of action that involved a focus on digital initiatives with a delivery - integrated point of sale system and a social media marketing strategy.
This article outlines the benefits of brand humanization and how to achieve it within your social media marketing initiative.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and brand image; the Company's ability to differentiate its products from other brands; the consolidation of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment of the carrying value of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility of capital markets; increased pension, labor and people - related expenses; volatility in the market value of all or a portion of the derivatives that the Company uses; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation of data or breaches of security; the Company's inability to protect intellectual property rights; impacts of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
As the Founder & CEO of a market defining restaurant brand, I am announcing a new initiative to help owners of struggling and over-saturated frozen yogurt shops and juice bars around the world.
Our customer growth resulted from increased brand awareness, our ongoing direct marketing and advertising initiatives, the offering of new and enhanced products and acquisitions.
These risks and uncertainties include: fluctuations in U.S. and international economies and currencies, our ability to preserve, grow and leverage our brands, potential negative effects of material breaches of our information technology systems if any were to occur, costs associated with, and the successful execution of, the company's initiatives and plans, the acceptance of the company's products by our customers, the impact of competition, coffee, dairy and other raw material prices and availability, the effect of legal proceedings, and other risks detailed in the company filings with the Securities and Exchange Commission, including the «Risk Factors» section of Starbucks Annual Report on Form 10 - K for the fiscal year ended September 28, 2014.
Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and initiatives, serving as a global strategic communications counselor for S&P Dow Jones Indices in the areas of crisis communications, response planning and brand / reputation management.
This gives businesses the ability to execute brand initiatives while keeping performance metrics top of mind.
To Whole Foods» credit, the chain is moving quickly with strategic initiatives to address its challenges, including the launch of smaller - format, value - oriented «365» concept stores, and promotions intended to revitalize customers» interest and excitement for the brand.
«We believe 2016 will be a transformative year in further advancing our wearables initiative and unlocking the potential of Misfit and applying increased functionality and a robust platform across our portfolio of brands.
Our ongoing affordability initiative is front and center, with an expanded $ 1 offering, including a greater selection of national brands.
Both General Mills and Kellogg announced their intention to convert cereal brands and other products to natural colors as part of initiatives to better...
Vinsak goes on to identify a growth in packaging companies helping brand owners fight counterfeiting, sustainability initiatives within the packaging industry and an increase in the use of packaging formats like IML and HTL, taking market share away from self - adhesive stocks.
Aurora Organic Dairy is the leading producer and processor of store - brand organic milk and butter for U.S. retailers, and develops initiatives «to be a responsible corporate citizen and to be good stewards of our natural resources.»
«There comes a point in many of these emerging brands» operational development where founders or investors recognize the value of operational support for better execution of existing operations or expansion to realize on a strategic initiative
In addition to Darragh's appointment, two new Irish Spirits team members have joined Quintessential Brands as part of the Bord Bia Irish Food Board initiative: Eimear Kelleher as marketing executive Irish Whiskey and Irish Creams based in London and Ross McCarrick as USA brand ambassador for The Dubliner Irish Whiskey based in Pennsylvania.
Shechtman, with 34 years of experience in the gourmet food, gifting and branding world, says a goal of the company is to facilitate a «rebirth of a regional [Hebert] brand into a national presence,» and she says the combined skills of the companies and her management team, as well as some new initiatives, will make that happen.
EVRYTHNG announce a QuickStart Online Tool for brands to connect consumer products to the Web with the standard GS1 identifier codes used in every barcode, enabling mass scale direct - to - consumer smartphone interaction and supporting an industry - wide initiative to web - enable trillions of barcoded products.
Pernod Ricard takes Olmeca Altos on US road trip with J Hernandez and Sons Bodega pop - ups Pernod Ricard has lined up a series of experiential marketing initiatives for its Olmeca Altos Tequila brand
Resonating with our corporate ethos and with immense pride I unveil «AseptoTM», the aseptic liquid packaging solution brand under the umbrella of New Business Initiatives from the house of Uflex.
Resonating with our corporate ethos and with immense pride I unveil «ASEPTO», the aseptic liquid packaging solution brand under the umbrella of New Business Initiatives from the house of Uflex.
«Today, packaging is increasingly tied to strategic initiatives and outcomes that impact brand reputation and ROI, but many brands still view packaging as simply a series of tactical steps and technical decisions.
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