Sentences with phrase «of brand management»

Another avenue of brand management online is through reviews.

It's not enough for them just to use your logo the same way you do; brand consistency goes deeper, to your brokerage's core values, says Martin Jelsema, founder of brand management consultant Signature Strategies in Denver.

«Essentially, this is now a prototype for us to be able to develop hotels in these resort destination locations,» said Adrian Kurre, senior vice president of brand management for Hilton Garden Inn.

Oversaw all aspects of brand management, research, consumer marketing, creative development, sales, partnership management, digital, and public relations departments.

Junior Marketing Assistant Graduate Scheme at Inspire 212 Our graduate sales and customer experience scheme is designed to advance business skills and create a deep understanding of the exciting world of brand management and outsourced sales.

Since 1997, when Tom Peters first introduced the concept of brand management for individuals, we have known that we should take responsibility for the way we present our individual brands to the world, both in person and online.

Recently I wrote about Personal Branding in a resume and today I'd like to tackle the broader topic of Brand Management.

Reporting to the Director of Brand Management, the Associate Brand Manager Trainee will assist with both developing the overall brand vision and strategy, as well as executing onsite promotional...

The fundamental aspect of brand management is that it's an all - encompassing effort, and refers to all areas of the practice.

Presented by: Eric Pope [Community Manager, Harmonix], John Drake [Director of Brand Management, Harmonix], Aaron Trites [Manager of Community Development, Harmonix], Jessa Brezinski [Community Manager, Harmonix], Annette Gonzalez [Community Manager, Harmonix], Nick Chester [Publicist, Harmonix], Christine Kayser [Web Content Manager, Harmonix]

«We are always looking for new ways to surprise our fans and partnering with a strong brand - focused company such as Capcom is a natural fit for us,» adds Jill Koch, Vice President of Brand Management and Marketing, Sanrio, Inc. «Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.»

«Designed for extended stay travellers, Marriott Executive Apartments offers the convenience of a five - star, full - service hotel with the space, ambience and privacy of residential living,» said Loren Nalewanski, vice president of brand management for Marriott Executive Apartments.

«By relentlessly focusing on the needs of the next generation of travellers who are mobile and global, Marriott Hotels is putting itself at the forefront of the hotel mobile revolution,» said Paul Cahill, senior vice president of brand management for Marriott Hotels.

«As Marriott developed the app and tested mobile check - in, we engaged customers, asking for their feedback to perfect the experience and learn what mattered most to them,» said Paul Cahill, senior vice president of brand management for Marriott Hotels.

«Texas is one of the top destinations for both leisure and business travellers alike, and an important market for the Sheraton brand to continue its growth in,» said Bob Jacobs, vice president of brand management, Sheraton North America.

With 15 + years of Brand Management experience under her belt, she provides consultancy to brands and individuals on how to market themselves better.

«The Westin Jekyll Island is a terrific new addition to the Westin brand's growing portfolio and provides a restful retreat for travelers on one of the most beautiful barrier islands in the United States,» said Bob Jacobs, Vice President of Brand Management for Sheraton and Westin.

«The BW Premier Collection Pere Marquette Lodge & Conference Center is a welcome addition to the family,» said Ron Pohl, Senior Vice President of Brand Management for Best Western Hotels & Resorts.

It's a mind - melting philosophical question, but the answer is simple for the masters of brand management.

WEBWIRE - Sep 18 - Roman Kirsanov, head of brand management at NSI Holdings Ltd, will speak on brand and portfolio management for driving growth in online dating.

I always knew marketing and brand were my «things,» so I aspired to a life of brand management at a giant brand house.

He brings a great deal of brand management and regional sales experience to this highly esteemed position.

Round It Up America ® was founded by Harald Herrmann, president of Darden's Specialty Restaurant Group, which owns Yard House, and Jennifer Weerheim, vice president of brand management for Yard House.

«These days every brand is trying to seem more authentic, natural and farm - fresh, like they're making the world a better place, even if they're not,» says Tripp Hughes, Organic Valley's director of brand management.

It's become a necessary expense of brand management and customer experience for companies.

«We've seen a significant shift in the way consumers embrace brands,» says Kelly O'Keefe, professor of brand management and innovation at Virginia Commonwealth University's Brandcenter advertising school.

«Elementary principles of brand management,» they state, «suggest dropping the team name.»

Not exact matches

April 24 (Reuters)- Burger King owner Restaurant Brands International Inc and its franchisees will spend C$ 700 million ($ 546 million) over four years to revamp coffee chain Tim Hortons, following a round of bad publicity over its management of the Canadian chain.

Net cash flow from portfolio management operations was a negative $ 165 million following the acquisition of XL Brands in early January.

«I might also think of reviewing the social media policy, considering how off - duty conduct could impact the company's brand management.

Greencrest's 2014 Twitter IPO projections are based on a variety of metrics, including recent management changes, partnerships with major brands, user growth, and, most importantly, revenue growth.

He was embarking on a savvy spurt of new business ventures, including the sports management agency Roc Nation Sports and the acquisition of uber - luxe champagne brand Armand de Brignac.

The brand is throwing everything it has behind the new shoe, and the campaign for the shoe was the biggest and most expensive marketing campaign the brand has ever done for a product, Adrienne Lofton, Under Armour's senior vice president of global brand management, told Fast Company.

The company's argument for making purchases is that its global reach and strong management — widely recognized by the industry and Wall Street analysts alike — would optimize the performance of smaller brands while complementing Coach's offerings.

The trick is in deft brand management: The chain implants a clear idea of what each level of the company's hotels offers for customers.

She previously held roles at AOL Brand Group, Bloomberg, and HBO, and received a BS in International Management from the University of Manchester, England and an MBA from Duke University.

It also planned a $ 15 million sale of Roy's design trademarks to the New York City brand - management firm Bluestar Alliance.

She does often win (she is second in WTA earnings this year, though a far - off second) and she has been praised for her careful management of her businesses and her brand image.

In the same way that brand standards dictate a color palette to a designer, or coding standards dictate naming conventions to an engineer, management standards take guesswork out of the equation, informing every manager at the organization what to do, and when.

A whistleblower allegedly revealed the use of a defeat device to Heinz - Jakob Neusser, a Volkswagen brand - development boss and, later, management board member, according to the Süddeutsche Zeitung.

Robert Kozinets, director of MBA specialization in global retail management at York University's Schulich School of Business, says none of the challenges experienced by Target so far have been out of line with what should reasonably be expected of a brand making its first foray into international territory — certainly not a powerhouse such as Target.

When I was doing brand management at Coca - Cola, I became a bit indoctrinated into the classical sales and marketing way of things, which is very data driven.

Brooks Bell — who has an eponymous e-commerce optimization firm in Raleigh, N.C., that has worked with American Eagle Outfitters and Brooks Brothers to scale their online operations — says that by the time online brands open their first store, they've already figured out the hardest parts of the operation: warehousing, inventory management and logistics.

Activist fund Corvex Management six months ago built up a stake in the maker of Activia yogurt and Evian water, as European consumer - goods companies come under pressure to boost profit amid slow growth in mainstream brands.

The sometimes - activist hedge fund, founded by billionaire Barry Rosenstein, also said it owns about 593,000 shares of Sprouts, which earlier this year held preliminary talks to be taken private by Cerberus Capital Management and merged with its Albertsons Cos. brand, people familiar with the matter said at the time.

What to include: Business plans vary in length — anywhere from 20 to 50 pages — but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).

The founder of A2 Creative, a thriving brand management company, Adaora Mbelu - Dania's track record includes being behind Guinness» recent new product launch in its second largest market, Nigeria.

Previously, Kennedy was executive vice president and chief financial officer of Vanguard Car Rental, the parent company of the National Car Rental and Alamo Car Rental brands, a privately held rental car company owned by Cerberus Capital Management.

Brand Canada begins with our «weapons of mass attraction»: our education system, our expertise in resource management and soft infrastructure, and our immigration system.

Brand South Africa CEO Kingsley Makhubela reflects on the death of Winnie Mandela, and also discusses South Africa's economic management.