U.S. radio group Cumulus announced hiring Tommy Page as SVP
of Brand Partnerships.
When it comes to award travel, there are plenty
of brand partnerships to leverage.
The whole point
of brand partnerships is to form complementary relationships.
And on DonorsChoose.org, «two - thirds of flexible seating projects come from Title 1 schools,» says Ombeline Picquet, manager
of brand partnerships and campaigns.
Alexandra Pagar, Director
of Brand Partnerships: «Decorating for the holidays has been a very important tradition in my family since I was a little girl.
The session, «E-Grocery and the Future of Organic Fresh Produce at Retail» will feature panelists Tony Stallone, vice president of merchandising for Peapod; Dan Bourgault, head
of brand partnerships for Instacart; and Don Barnett, chief operating officer for Sun Basket.
The San Francisco - based platform has recently devoted more time and resources to what it calls the «Fortune 500 Projects,» including putting together a small, internal team devoted to these sorts
of brand partnerships.
«I didn't really see it as an apology,» Allison Watkins, Livestrong's director
of brand partnerships, says.
In celebration of this, and as part
of my brand partnership with Chase Slate, we did a fun money - minute video addressing credit, debit and splurges.
The new version of the Renault R.S. 18 F1 challenger is part
of a branding partnership with Tmall announced in February, while Renault opened a flagship store on the Alibaba - owned B2C marketplace.
As is often the case, this collaboration with PORSCHE DESIGN feels like more
of a brand partnership than it does a completely separate product.
Not exact matches
The
partnership has to make sense with your
brand,
of course, and the partner has to have a voice that your target customer will listen to.
White abandoned the line and instead launched a collection
of vegan shoes this past spring in
partnership with Rapisardi, a stalwart Italian
brand with a huge presence outside North America.
Greencrest's 2014 Twitter IPO projections are based on a variety
of metrics, including recent management changes,
partnerships with major
brands, user growth, and, most importantly, revenue growth.
In addition to her entertainment career, Beyoncé founded ready - to - wear fashion line House
of Deréon in 2004 in
partnership with her mother, Tina Knowles; eight years later, she launched shop.beyonce.com, an online marketplace for
branded apparel and accessories.
We've got a new
partnership with MasterCard, where we're powering the loyalty system for an entire
brand, and we're moving into the world
of connected cars.
On top
of that, marketing
partnerships are cheaper to create, see success more quickly, and expose your
brand to a new audience.
In a world
of split - second attention spans, if you can stay nimble enough to leverage your celebrity
partnerships in a way that rides the wave
of current events, pop culture or social media «chatter,» you can make both
branding and fundraising magic.
«We remain committed to supporting local
brands, and working with suppliers
of all sizes to create win - win
partnerships.»
The marketing is edgy: October's «Touch Yourself» campaign in
partnership with Women's Health and Men's Health magazines ditches traditional pink National Breast Cancer Awareness Month
branding in favor
of a naked woman holding her breasts, encouraging women to do self - exams for early detection.
Third party
partnerships including associations and promotions with
brands such as Sony, MGM, Dave TV, Paramount, Nestlé and Warner Brothers to name a few, have helped to increase the awareness
of the Shakeaway
brand.
«We saw an opportunity to grow the Seattle's Best Coffee
brand and to approach the coffee category very differently... in every phase
of our business —
partnerships, retail, and packaged goods,» says Gass.
We've done a lot
of really incredible
partnerships and
partnerships are big part
of our
brand DNA.
Even in the earliest days
of the business, we focused on doing a lot
of partnerships with other
brands and influencers.
Launching a competition around outstanding achievement, particularly in
partnership with a credible body or
brand, will undoubtedly entice top talent and push your further ahead
of competitors.
These numbers have come under scrutiny recently, and while they seem plausible, Alibaba's creation
of the new website, which is a
partnership with
branding firm VSA Partners, could be interpreted as a response.
As part
of our Business without Borders initiative in
partnership with HSBC, Canadian Business polled 833 business people on the subject
of Canada's
brand.
Whereas at the time they were once an obscure
brand, Uber is now a rather popular and profitable company, thanks in part to its persistent pursuit
of partnerships.
Right now, CircleUp and many
of its most promising «breakthrough» small businesses are using the popular marketplace
of Jet.com to gain visibility in a
partnership aiming to bring to market «tomorrow's best
brands today.»
It's all about how they feel about the
brands, connected to actual utility and the things that you're building,» says Kris Chinosorn, CEO
of MentorMob, a skill and knowledge platform that maps definitive step - by - step learning paths from current Internet how - to content, and touts
partnerships with the likes
of Virgin Mobile and Microsoft Bizspark.
According to the terms
of the
partnership, Lego manufactured Shell -
branded gas stations and racing cars in exchange for the oil giant making those products available through its global network.
Cambridge, Massachusetts - based Dicerna said it will also pay Alnylam another $ 13 million over the next four years, the timing
of which is dependent on revenue Dicerna receives pursuant to future RNAi technology - based
partnerships under its GalXC
brand.
Despite the obvious benefits
of the
partnership, the chasm between a toymaker, and a global
brand synonymous with environmental damage was, ultimately, too great to overcome.
It also aligns with the retail
brand's strong focus on technology (Starbucks was one
of the first retailers to accept mobile payments)-- and is the latest in a seemingly endless number
of trend setting initiatives ranging from bottled Frappuccino in
partnership with PepsiCo, to Teavana ® Oprah Cinnamon Chai Tea Latte.
He also hints at the possibility
of partnerships with some recognizable
brands down the line.
The joint venture between rapper and entrepreneur Sean «Diddy» Combs and beverages giant Diageo for the Ciroc vodka
brand is among the most successful celebrity
partnerships in the history
of the industry.
The
partnership between Jaguar — owned by India's Tata Group, along with Land Rover — and Waymo is among the first instances
of luxury
brands combining with a tech company to push forward autonomous systems.
Abby Lunardini, Virgin America vice president
of brand marketing and communications, commented on the new content
partnership:
On April 24, 2018, the RBI Board
of Directors declared a dividend
of $ 0.45 per common share and
partnership exchangeable unit
of Restaurant
Brands International Limited
Partnership for the second quarter
of 2018.
The little vulgar newsshoprint freebie that started in Montreal back in 1994 now has more than 800 full - time employees in 34 countries making books, films, video, magazines, events and music, all funded through
partnerships with some
of the globe's biggest
brands.
The
partnership will bring the House
of Mouse back to Happy Meals more than a decade after Disney severed ties with the burger
brand.
MT: Vince is right that traditional
partnerships involve an exchange
of money, a little bit
of resources and maybe a little bit
of brand.
That boils down nicely to a
partnership of two highly esteemed
brands, making Apple's must - have wearable even more covetable with a luxury fashion boost.
Ford's
branded content
partnership with Hearst took «Built Ford Tough» to new levels with over 120 pieces
of original editorial content.
We've had a number
of successful direct
partnerships, such as with Hulu for our Linksys
brand, in addressing a major customer pain point with slow Wi - Fi.
«The structure
of this new agreement demonstrates WWE's commitment to growing our
brand internationally through integrated
partnerships as well as the flexibility we have in rolling out WWE Network around the world.»
Despite a significant increase in the number
of people talking and hearing about many
of the
brands which broke their NRA
partnerships, overall consumer perception for most
of those
brands have remain unchanged, according to YouGov BrandIndex.
«Our
partnership with Christie Cookie Company is just one example
of our dedication to supporting premium bakery
brands that offer craveable products on par with Cinnabon,» she stated.
«We are excited to expand our
partnership with Rogers as we look for innovative ways to grow our
brand and further the reach
of our programming in Canada through their vast distribution channels and marketing platforms,» said Gerrit Meier, WWE Executive Vice President, International.
McCarthy's collection, part
of a
partnership with Sunrise
Brands, will officially launch September 1, though it's already got buzz, with McCarthy set to give consumers a first look on the Home Shopping Network on August 13.