Sentences with phrase «of brand perception»

In fact, CSR may be a much larger part of your brand perception than you realize.

«Second, I think Google has an advantage over Facebook and Twitter in terms of brand perception (correct or not) by many lawyers.

Among the questions submitted by our audience, the topic of brand perception and how it relates to your law firm's marketing strategy came up several times.

Not exact matches

Over the next several years, Burton's perception problems grew (including bad PR from a line of Playboy - branded snowboards).

Since JetBlue announced plans to rebrand in late 2014, the percentage of people polled who have said they are positive about the JetBlue brand has fallen almost eight points, according to YouGov, a research firm that surveys brand perceptions.

Most businesses choose their target customer based on self - perception of their brand, and then the marketing team goes after them.

Regular follow - ups can also help gauge customers» perceptions of your brand and get valuable feedback: Pleased customers aren't usually as keen as annoyed ones on talking to (or about) you.

Blumenthal won't share the specific numbers about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions, brand perception, and sales.

First, let's address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.

What's more, 67 percent said that content containing timely or unique information has a meaningful impact on their perception of the brand that is the source of the information.

«The collaboration with Kanye West has significantly elevated the perception of our brand,» Adidas Chief Executive Herbert Hainer told analysts in March 2016.

«Introducing a new brand is actually easier than changing the perceptions of an existing brand,» Fabella says.

But what Jay - Z understands is that the failures don't matter as long as they are not allowed to affect the overall perception of the Jay - Z brand.

You can only begin to control the conversation and influence the perception of your company if you make branding a priority.

The perception tracker measures if respondents have «heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»

It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.

Test your customers, suppliers and partners for their perceptions of your brand and standing.

Specifically targeted array of editorial sections (Property, Trade, Investor, For the Record, Book of Lists...) which enable you to advertise alongside editorial content related to your industry with your message focused at solving problems, providing advice and raising brand perception.

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

Realize that a candidate's perception of your business and feedback on any representative of your company can impact your brand.

When it comes to branding yourself, remember that little things affect people's perceptions of you.

«What CA has done is not science — it's marketing to the ignorant and using the perception of success and proximity to Trump to grow their own brand and book of business,» he added.

A truly viral success story, social media changed the perception of the Blendtec brand.

The initiative resulted in a rise in sales and perception of the brand, value, food, and quality, he said.

These features really do alter brand personality and perception, explains research in the Journal of the Academy of Marketing Science.

Today, you no longer need a legacy of years of brand equity, meaning the commercial value that stems from public perception.

These perceptions may be coloring how executives view the Millennial consumer, preventing companies from understanding and fully addressing the product and service needs of this generation — and establishing strong brand relationships.

Despite a significant increase in the number of people talking and hearing about many of the brands which broke their NRA partnerships, overall consumer perception for most of those brands have remain unchanged, according to YouGov BrandIndex.

It is also perception, perception, perception,» says Marc Rudov, president of California - based MHR Enterprises, who advises CEOs on branding.

This not only resulted in a sharp plunge in Progressive's consumer - brand perception, it also led to thousands of customers cancelling their life insurance policies with Progressive.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

This ubiquitous greeting card brand turned around strongly negative perceptions into glowing recommendations purely on the back of its active social listening.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

One year after its first «America» label summer promotion experienced a solid launch, but couldn't apparently sustain itself, a repeat of that campaign is off to a gradual, but seemingly more sustainable and successful, trajectory, according to YouGov BrandIndex, the only daily brand consumer perception research service.

The exit of Mr. Zimmer, the long - time face of Men's Wearhouse advertising, appears to have caused the brand to dip into negative perception according to YouGov BrandIndex.

There are three critical issues to consider in creating a strong brand and raising assets in today's competitive environment: the quality of the fund offering, the investor's perception of the quality of the fund offering, and the marketing and sales strategy.

«This negative tone is starting to negatively impact our guest perceptions of the brand and undermines the good and honest intentions of our restaurant owners, their team members and our employees who are all working day to day every day to do the best for the guests and the brand.»

A brand is an investor's perception of the overall quality of a hedge fund based on multiple evaluation factors that evolve over time.

When building out a distinctive B2B brand message, one of the questions branding experts might ask is, «What are the current perceptions and attitudes about your brand?».

The list was compiled using YouGov BrandIndex, which tracks consumer perception of brands through daily nationally representative surveys in 15 countries around the world.

At the same time, Tide's consumer perception is acting like most brands undergoing a major crises: after falling for nearly three months and hitting bottom on February 20th, perception climbed back up until it hit a ceiling on March 30th, still remaining well short of where it was before the fad took off.

Old Spice in the US has broken further away from key competitors in the men's deodorant category in recent weeks, according to YouGov BrandIndex, the only daily consumer perception research service of brands.

YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, taking nearly 4,000 interviews every day from a representative UK population sample, more than 670,000 interviews per year.

One reason for Yahoo's $ 1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr's brand perception among millen...

A recent report from YouGov BrandIndex shows a dramatic rise in consumer's favorable perceptions of the brand after its strong stance on guns.

This article discusses the common pitfalls of employee actions that cause negative brand perception, and how to avoid them.

As we discussed last quarter, we continue to view Olive Garden as a business where the vast majority of fundamentals remain competitively strong from average unit volumes and restaurant level profit margins to brand perception and employee retention.

«There is anxiety over minimum wages, so franchisees have increased prices a lot, probably in some cases beyond our recommendation — so that perhaps erodes some of our value perception,» said Dunkin' Brands CEO Nigel Travis in an interview with TheStreet.

Social media networks Facebook and Pinterest have seen two of their most important consumer perception metrics hit new highs over the last 45 days, earning them YouGov BrandIndex's honors as November's Brands To Watch.