Sentences with phrase «of brand safety»

The Boston - based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account each advertiser's unique definition of brand safety as well as more nuanced settings of campaign - specific brand appropriateness.

The 4A's announced at its Accelerate Conference today the formation of a brand safety task force, called the Advertiser Protection Bureau (APB).

The chief marketing officer, a vocal champion of brand safety and agency transparency, is also part of the Gun Safety Alliance, where she uses her work skills to promote tighter gun safety laws.

New default settings which meet a higher level of brand safety for where ads can appear on YouTube.

However, Brittin explained that the issue of brand safety is not as simple as it may seem.

Sorrell said that imposes «a responsibility to change» — not just in the area of brand safety but also in opening up their data to third - parties.

Not exact matches

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

Safety boot manufacturer Footwear Industries has been given the luxury of picking and choosing Australian distributors as demand for its Steel Blue brand increases.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

Yum Brands felt the full effect of those risks in December, when Chinese food safety agencies launched a probe of the company's supply chain after excess levels of antibiotics were found in chicken from two suppliers.

Shattered sunroofs have been reported in at least 208 models of vehicles representing 35 brands over the last 20 - plus years in the U.S., based on CR's analysis of the consumer complaints database maintained by the National Highway Traffic Safety Administration.

Google will also make its advertiser controls easier to use, including changing some of the default settings to be more stringent on brand safety.

But it proved wholly insufficient to protect its brand from this disaster, much less ensure the safety of Bangladeshis making Joe Fresh garments.

Ben made the strong case that the XC90 demonstrates that a Chinese company can handle the stewardship of a major brand that has built up an impressive level of equity over the decades, especially in the US, where it was for many years synonymous with safety.

«As part of our commitment to provide even more transparency and visibility to our advertising partners, we'll be working with trusted vendors to provide third party brand safety reporting on YouTube,» a Google spokesperson said in an emailed statement today.

An example is Air New Zealand and «Lord of the Rings and «The Hobbit» movies, which have showcase not only creative and fantastic liveries and safety videos, but also stimulated tourism in New Zealand and raised their brand awareness.

Today, the company's double - edged safety razors bear the «Merkur» name (whereas its traditional straight razors are made under the «Dovo» brand) and remain a favorite of many, this author included.

It can be really hard to protect your brand, and brand safety and brand awareness really has to be top of mind, so couple of things that you all have been in the news for recently, one was Megyn Kelly just shot a show with Alex Jones, who's very controversial and [CMO Kristin Lemkau sent out a tweet indicating] you were going to pull out of the episode and I wanted to just ask you how you arrived at that decision and why you thought that it was important.

I think they have 85 plus percent, it was the latest study of ad dollars, so how do you view the duopoly and also in things like Google in particular, they're not — they can't escape this brand safety issue either, they have a lot of issues with YouTube as well.

Although imported food products, baby products and cosmetics are sought after in China because consumers are wary of the quality and safety of many domestic brands, not every product is guaranteed to be successful.

(Reuters)- Chipotle Mexican Grill Inc (CMG.N) shares jumped as much as 16 percent on Wednesday, as analysts called its recruitment of Taco Bell chief executive Brian Niccol a potentially transformational moment after two years of brand - crushing food - safety scandals.

Feb 14 Chipotle Mexican Grill Inc shares jumped more than 11 percent premarket on Wednesday, as analysts called its recruitment of Taco Bell chief executive Brian Niccol a potentially «transformational moment» after two years of brand - crushing food - safety scandals.

Feb 14 (Reuters)- Chipotle Mexican Grill Inc shares jumped more than 11 percent premarket on Wednesday, as analysts called its recruitment of Taco Bell chief executive Brian Niccol a potentially «transformational moment» after two years of brand - crushing food - safety scandals.

In a blog post entitled Improving Our Brand Safety Controls the managing director of Google U.K. writes (emphasis mine):

Chipotle Mexican Grill Inc shares jumped as much as 16 percent on Wednesday, as analysts called its recruitment of Taco Bell chief executive Brian Niccol a potentially transformational moment after two years of brand - crushing food - safety scandals.

7 O'clock Super Stainless razor blades are outstanding performers in all major brands of safety razors.

These risks and uncertainties include food safety and food - borne illness concerns; litigation; unfavorable publicity; federal, state and local regulation of our business including health care reform, labor and insurance costs; technology failures; failure to execute a business continuity plan following a disaster; health concerns including virus outbreaks; the intensely competitive nature of the restaurant industry; factors impacting our ability to drive sales growth; the impact of indebtedness we incurred in the RARE acquisition; our plans to expand our newer brands like Bahama Breeze and Seasons 52; our ability to successfully integrate Eddie V's restaurant operations; a lack of suitable new restaurant locations; higher - than - anticipated costs to open, close or remodel restaurants; increased advertising and marketing costs; a failure to develop and recruit effective leaders; the price and availability of key food products and utilities; shortages or interruptions in the delivery of food and other products; volatility in the market value of derivatives; general macroeconomic factors, including unemployment and interest rates; disruptions in the financial markets; risk of doing business with franchisees and vendors in foreign markets; failure to protect our service marks or other intellectual property; a possible impairment in the carrying value of our goodwill or other intangible assets; a failure of our internal controls over financial reporting or changes in accounting standards; and other factors and uncertainties discussed from time to time in reports filed by Darden with the Securities and Exchange Commission.

In recent years, YouTube stars like Felix Kjellberg — PewDiePie — and Logan Paul have become part of the brand - safety problem.

For example, if you have a Volvo dealership, capitalize on the safety aspect of your brand; if you have a Subaru dealership, then you could target «bad weather driving.»

Of course, this doesn't hold true for all double edge razor blades as some brands are obviously much better than others, which is why we'd recommend investing in the best safety razor blades you can get.

The post Marketing Day: YouTube's latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land.

Google Admits Brand Safety Is a Global Problem Prompted by recent events in the UK, where a media group paused all of its clients» display spending due to ads appearing next to questionable and / or unsafe content through Google's ad network, Google is reevaluating their practices around unsafe advertising.

The big players are taking measures towards better brand safety and a better customer experience by putting systems in place and hiring large numbers of people to watch what has been uploaded onto the platform, but at the end of the day it's all happening after the event, when the content has already been uploaded.

Marla Kaplowitz, 4A's president and chief executive, gave a preview to The Drum in early January that brand safety would be a strong area of focus for her trade organization.

Also, the 4A's is to collaborate on a code of decency with the Media Ratings Council, that will live within MRC's brand safety guidelines as a resource for media agencies to identify and mitigate fake news.

With Facebook and Cambridge Analytica putting brand safety at the top of the agenda, everyone — advertisers, agencies, platforms and publishers — is suddenly keen to have these conversations and to take a more collective responsibility for brand safety.

Kaplowitz added: «There has been a lot of discussion around brand safety.

American Outdoor Brands, the parent company of the Smith & Wesson gun brand, replied to BlackRock in a public letter earlier this month, saying that it respects the national debate about gun safety and shares «the nation's grief» over the Parkland killings and «the desire to make our communities safer.»

Shopping patterns on Tmall.com, China's largest shopping website for authentic branded goods, demonstrate that consumers especially seek out imported brands for several reasons including better quality, product safety, lack of domestic availability, and lower prices.

If you're lucky enough to be blessed with an endless supply of cash, then this is definitely not the worse idea, but since most men aren't, today we'll compare two of the most popular safety razor brands to at least give you a good place to start in your search for the perfect shave.

Austin's a special brand though... I worry for the safety of society with him roaming the streets freely.

By ensuring the safety and quality of a wide range of applications in the beverage industry, an Eagle x-ray inspection system can prevent harmful contaminants and substandard products from reaching consumers; protecting your brand's reputation and reducing the risk of costly product recalls.

By ensuring the safety and integrity of a wide range of chilled, frozen and canned / preserved fish and seafood products, x-ray inspection systems can prevent harmful contaminants and substandard products from reaching consumers, as well as protect your business from brand - damaging product recalls.

Like Vine before it, the app is meant to generate visual content in real - time, posing a challenge for brands that require the safety net of planned and polished content.

Those influences that reduce quality issues, satisfy customer needs, protect employee and public safety, and solidify a company's brand are the results of a training process that has produced a committed workforce — a competitive advantage by everyone's standards.

As the only Western producer of sorbates, Celanese's preservatives are effective against molds, yeast and many bacteria, and help to protect product and brand reputation, provide food safety, and reduce food waste.

«Brand owners are striving to improve all aspects of product safety, and the fact that GRINDSTED ® AR100 can be used at any loading level to obtain the optimal, desired performance and that it is a 1:1 alternative makes it an obvious choice in PP packaging applications,» said Mick Potenza, DuPont Polymer Additives account manager, USA.

«The impact of less - than - stellar supply chain safety practices can have a significant effect on the brand.

Despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat, according to the results of a new survey.

She encouraged participants to look at the process of starting up such a process — including the practical production challenges and pitfalls, brand owners» buying behaviour, and the implications of food safety regulations.