That's the central action
of all your brand storytelling.
Not much later, I quit my job and started my own communication agency The Story House and became a missionary
of brand storytelling in pharma industry in my home country, Belgium.
Here are a few great examples
of brand storytelling:
Have you seen other great examples
of brand storytelling via online video?
U.S. companies thrive at this kind
of brand storytelling, probably because they are brash and not afraid to tell the world that they are the best.
Not exact matches
He is the co-founder and Creative Director
of Aftermarq, video - content consultants specializing in
brand amplification and digital
storytelling.
Gary Vaynerchuk is the CEO
of VaynerMedia, an agency that helps companies find their social voices and build their digital
brands through microcontent and other
storytelling actions.
Wes Anderson's unique
brand of storytelling is perfectly captured in this look at a pair
of youngsters in love and how the adults on the small island they live on become frantic trying to find them when they run off together.
Creatives are masters
of reinvention, personal
branding and
storytelling.
Regardless
of whether it's a startup trying to establish itself or a large company with a well - known
brand,
storytelling has to be a key part
of the strategic and tactical mix.
I believe that some
of the fundamentals needed to make a story resonate in real life can be carried over into online
storytelling about your
brand.
This ties into the value
of storytelling for
brands vs. simply selling.
I applaud the company's fearless dive into this latest
storytelling technology, continuing a pioneering knack for
branded content that goes back 15 years (to parent company BMW's series
of short films known as The Hire).
Storytelling is an important part
of any
brand's marketing strategy, especially considering the increasingly crowded marketplace.
,
Storytelling is a key component
of brand building, helping companies connect with potential customers and build long - term relationships with existing customers.
For infinite loops: Jethro Ames By creatively combining items found around the house, Ames, the art director
of ParkerWhite
Brand Interactive, uses Vine's looping feature for humorous
storytelling.
«Having spent the past two decades working together with our team to build DreamWorks Animation into one
of the world's most beloved
brands, I am proud to say that NBCUniversal is the perfect home for our company, a home that will embrace the legacy
of our
storytelling and grow our businesses to their fullest potential,» Katzenberg said.
The Foundry, our state -
of - the - art creative lab and content studio in Brooklyn's Industry City, brings the full potential
of Time Inc.'s
storytelling expertise, editorial know - how and creative spirit to help
brands tackle their most demanding marketing challenges.
After all,
storytelling has become a staple
of contemporary
branding and marketing.
Having said that, you'll have a far better chance
of being successful in your heritage
branding efforts if you can evoke some sort
of nostalgia in your
storytelling.
Blue Apron, the popular fresh meal subscription delivery service, is another relevant example
of a company that uses
storytelling to create a more powerful and relatable
brand.
Through their
storytelling, they've been able to humanize the Diamondere
brand and engage a larger number
of customers.
One
of the world's top
branding and messaging experts, Brian Rashid has built his career by
storytelling and communication.
Numerous journalists are jumping the newsroom ship to «
brand storytelling» as content marketers and an increasing number
of public relations firms are evolving as integrated marketing communications agencies.
For those interested, here is one
of the articles about
branding and
storytelling: http://soydanbay.com/2011/06/30/
branding-through-
storytelling/#comment-1348
Park Howell @parkhowell Founder and President at Business
of Story Presenting: How to Invest in
Brand Storytelling to Earn the Greatest Return
Attracting prospects and turning them into
brand advocates begins with a great mix
of storytelling and useful information.
She does this by leveraging a unique blend
of brand, communications and
storytelling expertise alongside her extensive experience in podcasting to create a platform that enables her clients to create engaging and memorable stories with their own podcast series and / or podcast channel.
In this online Editorial Webinar, we bring together a clutch
of snacking entrepreneurs utilizing a range
of protein sources to talk about how the protein snacking trend is evolving, technical challenges to overcome, and how they are weaving their protein sources into their
brand storytelling.
Brand storytelling is everywhere and should be used to communicate company values throughout every area
of a customer's interaction throughout any establishment.
While just about every
brand has a social media presence, some in - the - know natural
brands stand out for their strategic use
of social platforms for
storytelling and building a loyal fan base.
«It's been happening since the dawn
of storytelling: people using a little creative license to keep friends entertained,» said Quinn Kilbury, Senior
Brand Director at Dos Equis ®.
Treasury Wine Estates has announced the launch
of Samuel Wynn & Co, a major new innovation developed with authentic
storytelling at the
brand's heart, to strengthen engagement with millennials and drive category growth.
For their prizes, each was given a
branded VFL Ghana bag containing; an android kiddy tablet, 10 exercise books, an Ewe — English Dictionary, Epistles to my Bubune (collections
of letters), The Bloody Ingrate (story book), Nsempiisms (A collection
of poetry,
storytelling and satire), Love brewed in the African Pot (Africa's sensational film hit — Now a comic strip), This is Ghana (Tourism book), a food flask, a cutlery set, a portable radio set and a watch.
Through her authentic
storytelling, media platforms, and
brand partnerships, Fern Olivia has inspired a mass movement
of conscious self - expression and holistic health.
With a mix
of experience in social entrepreneurship, consultancy, journalism and hospitality management, Renyung's professional focus has always been about integrating experiential products with
branded storytelling and using design for social good.
Successful applicant should be experienced in creating
storytelling - driven content and experiences, be used to leading a team, have a strong understanding
of the culture that Highsnobiety represents, and a desire to help take our client offerings and
branded business to the next level.
Every editor and writer should know how to leverage social media to not only build their personal
brand, but also for story sources; editors and writers should build public or private Twitter lists as listening tools and have a basic understanding
of social
storytelling.
Leading the conception and creation
of unique campaigns for
brands that take in
storytelling - driven content, experiential activations, creative collaborations and much more.
About Blog The blog has evolved, today addressing the intersection
of traditional communications, journalism, digital media and branding as well as storytelling.A blog on the Art Of Storytelling In Business Communications And Public Relations Frequency about 1 post per month Since Feb 2015 Website ishmaelscorner.com/category/..+ Follow Facebook fans - n /
of traditional communications, journalism, digital media and
branding as well as
storytelling.A blog on the Art
Of Storytelling In Business Communications And Public Relations Frequency about 1 post per month Since Feb 2015 Website ishmaelscorner.com/category/..+ Follow Facebook fans - n /
Of Storytelling In Business Communications And Public Relations Frequency about 1 post per month Since Feb 2015 Website ishmaelscorner.com/category/..+ Follow Facebook fans - n / a.
Read Deckinger talk about the importance
of storytelling to a brand, in an Entrepreneur piece called «How Storytelling Can Create Brand Value for Your Busi
storytelling to a
brand, in an Entrepreneur piece called «How Storytelling Can Create Brand Value for Your Business&ra
brand, in an Entrepreneur piece called «How
Storytelling Can Create Brand Value for Your Busi
Storytelling Can Create
Brand Value for Your Business&ra
Brand Value for Your Business».
As an unpretentious and unashamedly mainstream romantic adventure, it's a solidly entertaining diversion, old - fashioned in its no - frills
brand of storytelling and direction.
Overall, an uneven, slightly flawed but nontheless enjoyable collection that offers a particular
brand of gameplay and
storytelling you're hard pushed to find from a current release.
Justin Chon's «Gook» was a perfect example
of outsider
storytelling that Sundance has
branded.
With only a few exceptions, Minecraft: Story Mode Season 2 looks to hold true to Telltale's own
brand of storytelling while expanding on the characters it created during the first season.
«At such an exciting time for
storytelling, all the Fox channels and studios are thrilled to be collaborating with Searchlight as it expands its unique
brand of groundbreaking excellence into television,» Rice said in a statement.
But let's reckon with the fact that the film alone is an achievement, as it proves the power
of interconnected
storytelling on a grand scale and extremely smart product
branding.
Releases to home video (Blu - ray / DVD / Digital Copy) with the following extras: - Directing Hollywood — The Coen Brothers have been making their mark on Hollywood for decades, creating acclaimed movies with their unmistakable
brand of humor and unique
storytelling style.
Amores Perros was the first
of his so - called «Death Trilogy» (alongside 21 Grams and Babel), and set the precedent for his time - bending, anthology - format
brand of storytelling.
Immensely inventive and entertaining, the film may not have the enigmatic elegance or emotional resonance
of Barton Fink or Fargo, but it's still a prime example
of the Coens» effortless
brand of stylistic and
storytelling brilliance.