Sentences with phrase «of brand video»

A 2015 Facebook / Nielsen study found that even if a viewer watched only one second of a brand video, it still increased ad recall, brand awareness, and purchase consideration.

One of the biggest advantages of brand video is that it provides more creative storytelling tools to work with.

It's all there, plus great data, pro tips, and great examples of brand video.

Rhodes, along with Chad Koch, director of postproduction for Condé Nast's video network The Scene, discussed elements of successful video marketing in a recent AdWeek webinar, «The Future of Branded Video.»

The brokerage has a variety of branded video campaigns, from its national «Smarter.

Not exact matches

I used to put up once a week, but now I only put out a video if it's branded, because otherwise I can not physically sustain my business with the amount of crew I hire and the amount of post people I hire.

He is the co-founder and Creative Director of Aftermarq, video - content consultants specializing in brand amplification and digital storytelling.

From my experience in the beauty sector with brands such as Kiehl's, Mally, Evolution of Smooth, Kerastase, and more, I can say that the beauty industry has in fact incorporated social listening as part of its macro playbook by paying attention to user - generated content such as product reviews, unboxing videos, and makeup tutorials.

Learn more about establishing credibility in your market in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

To hear more from the founder of KIND on what it means to build a brand that consumers trust, watch the video above.

The films will be produced by a cast of popular YouTube creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the creator's individual channels, with the potential for extended content deals, branded entertainment, and wider distribution if the videos prove to be a hit.

«Last year we did a Twitter campaign last year in the US to raise awareness, and people started doing crazy fun videos about the brand, and made it a lot of fun.

Brand managers can experiment with a mix of content such as infographics, videos and articles, then gather data to evaluate and optimize their strategies.

Today, he is CEO of Sparkhouse, focusing on high - concept, branded video production.

In the video above, you'll see that they've debuted two smartwatch designs (part of their Android Wear brand) that are now in what the company calls the «developer» stage.

This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.

«Each [driver] is a research - tested principle that increases the likelihood that people will talk about and share things, that brands get word - of - mouth, that services get shared and that videos get passed along the internet,» Berger explains.

The videos tapped into the allegiance of the brand, which motivated them to share the videos with friends and family.

It was in these meetings doing what I loved — solving problems with technology — that I realized there had to be a way to take the alluring pull of video games and tie it to brands to drive loyalty and sales.

In this quick video, Dylan Lauren explains why that decision was important at that stage of her business — and paramount to building a luxury lifestyle brand.

-- Eric Frankel, founder and CEO of AdGreetz, a cloud - based SaaS platform that empowers brands such as Intel, NBC, and Toyota to deploy relevant, personalized video messages that build stronger customer relationships and increase engagement, activation, and revenue.

Jordan Brand, a subsidiary of Nike, has launched its first video game, «Striking Control,» targeting gamers to sell its latest sneakers.

For the average user, the addition of public video view totals might not sound like anything to write home about, but it's welcome news for metrics - happy, ROI - obsessed brands and marketers.

Kenney spent most of last year driving cutting - edge brand marketing campaigns for Brooklyn, New York - based über - brand MakerBot, including the wildly successful #Robohand video that documented how MakerBot users developed prosthetic hands for disabled children.

It looks like yet another iteration of Apple Music (based obviously around branded and bite - sized video offerings) is stirring and we may see the first offerings, already oft - delayed, in the near future.

CEO Ryan Frankel says one of VerbalizeIt's goals is to create brand awareness through video marketing; conveniently, one of the other tenants was able to help Frankel's team zero in on how to do it.

Online video has become a key part of the strategic business model for both brands and marketers as they seek more innovative ways to capture consumer attention.

«Following our previous digital video survey conducted last June, we accurately predicted social platforms would continue to exceed video platforms as the preferred partner for decision - makers,» said Rich Sutton, chief revenue officer of Trusted Media Brands, Inc. «At Trusted Media Brands, we embrace this shift by consistently adapting to what our consumers want.

Having been watched by more than 18 million people, the video has built brand advocacy for Dove as a different way of thinking about beauty.

Thanks to the Facebook - owned platform getting serious about attracting businesses, and launching exciting features like live video and Instagram Stories, a lot of brands are going to start promoting themselves on «the gram.»

Of all the pieces of content you create to promote your brand, none are more labor - intensive, perhaps, than videoOf all the pieces of content you create to promote your brand, none are more labor - intensive, perhaps, than videoof content you create to promote your brand, none are more labor - intensive, perhaps, than videos.

A video should reflect your core philosophy as a brand; it should resonate with your audience and be a part of a wider strategy to build trust and commitment over time.

According to a recent report from Reuters, the tech giant is signing deals with companies like BuzzFeed, Vox, and Group Nine (the publisher behind brands like NowThis and The Dodo) for more TV - style video, both short clips of about 10 minutes in length and longer shows of 20 minutes or more.

These three brands have tapped into something deeper in all of us with their spot - on video advertising campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.

With 400 employees arranged in six offices around the globe, Lightspeed founder and CEO Dax Dasilva travels as light as possible, holding most of his international meetings by video conference from the company's brand new headquarters in Montreal's historic Gare Viger.

See below for the How to Cake It team's picks of five videos that they believe represent their brand.

Reaching 32 million people with a single video is the kind of viral sensationalism brand executives fantasize about.

One of the most incredible branded viral videos is still Red Bull's supersonic freefall starring Felix Baumgartner.

«When a brand is trying to advertise to someone they're pushing that experience on them,» says Adam Lisagor, founder of Sandwich Video.

The allure of «going viral» is that you can garner attention with one red - hot video or build a brand when your quirky post about firing everyone at your company (and rehiring them) hits Facebook.

We've stripped out all the sports team and league Vine accounts (otherwise the list would just be populated with endless home run and goal replays) to get an idea of which brands are really killing it with their branded video marketing.

«Just like many of our other branded viral videos, the messaging and branding comes at the end,» says Krivicka.

Have you seen other great examples of brand storytelling via online video?

«There's a growing demand for premium video inventory from publishers and brands — so launching more video on Flipboard is important for all of our audiences.»

Video, images, emojis and other non-text elements are key to increasing the impact of your copy and brand.

MTV has almost seven times the amount of video views than any other brand on Vine, with its behind - the - scenes peeks at shows and celebrity cameos.

In this video, DeMers expands on the concept of visual content and its popularity, positing that online video — in long form and short «micro» form — will play an even larger role in brand marketing this year.

Google plans to to hire significant numbers of staff and develop new artificial intelligence tools to improve its ability to review «questionable content» after a clash saw major brands including Marks and Spencer and HSBC withdraw advertising from its video sharing site YouTube.

What began with a simple video for her pilates students has grown into a channel with more than 2 million subscribers and an e-commerce platform that founder Cassey Ho says drives nearly 70 % of the revenue for this multi-million dollar brand.

An example is Air New Zealand and «Lord of the Rings and «The Hobbit» movies, which have showcase not only creative and fantastic liveries and safety videos, but also stimulated tourism in New Zealand and raised their brand awareness.