PR WEB — June 23 — Virtual Greats, a virtual goods and sales distribution system, and Viximo, which provides content, analytics, and virtual currency solutions to publishers (social networks, dating sites, gaming sites, etc) and content creators (brands, media, digital artists), today announced a partnership deal providing publishers with turnkey virtual goods solutions, including an unrivalled library
of branded entertainment, sports and fashion content.
Not exact matches
The films will be produced by a cast
of popular YouTube creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the creator's individual channels, with the potential for extended content deals,
branded entertainment, and wider distribution if the videos prove to be a hit.
Digital media is an ever - growing source
of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your
brand, but what the media, friends, relatives, peers, etc., are saying as well.
The group
of inspirational judges includes Aaron Firestein and Raaja Nemani, co-founders
of BucketFeet which produces shoes designed by artists from around the world; Lance Rios, founder
of Hispanic communication platform Being Latino; Roberto Torres, Luis Montanez and Chris Findeisen, creators
of made - in - America apparel
brand Black & Denim; Sulaiman Sanni and Ben Lamson, creators
of the crowd - funding website WeDidIt; and Marve Frazier, CEO
of premier destination website for African American popular culture and
entertainment Bossip.com and Chief Creative Officer
of Moguldom Media Group.
«2015 is really the beginning
of an unprecedented era
of new
entertainment that is going to build every year,» said John Frascotti, president
of Hasbro
Brands.
In addition to her
entertainment career, Beyoncé founded ready - to - wear fashion line House
of Deréon in 2004 in partnership with her mother, Tina Knowles; eight years later, she launched shop.beyonce.com, an online marketplace for
branded apparel and accessories.
Part
of the reason Dauman fell out
of favor was that Viacom has badly trailed its peers in the media and
entertainment space when it comes to both stock performance and the
brand value
of its key properties.
And what we're trying to do is to pivot this to a media and
entertainment brand with the heart and soul
of a race car driver at the middle
of it,» he told Cutmore.
• Fortune's Most Powerful Women OnStage podcast features Stephanie McMahon, Chief
Brand Officer
of WWE (World Wrestling
Entertainment).
Data and analytics company ListenFirst tracks social media conversations across a variety
of online platform partners — Facebook, Google, Instagram, Tumblr, Wikipedia, and YouTube — and tracks the volume
of daily engagements with
entertainment brands and products, including movies.
A group
of investors has decided that more than 50 million users can't be wrong, and is betting that Rovio Mobile Ltd., the game's Finnish developer, will be able to leverage its popularity into a full - scale
entertainment brand.
He has spun private events for some
of the world's most prominent celebrities,
brands, tech companies and philanthropic organizations including Beyonce, Bravo, Cadillac,
Entertainment Weekly, Gary Vaynerchuk, Hillary Clinton, HBO, Instagram, Interview Magazine, Jay Z, Jimmy Kimmel, LeBron James, Michelle Obama — and the list goes on.
As Variety notes, Disney CEO Bob Iger also addressed the potential for unifying disparate
brands in a call with investors on Thursday, saying, «Bringing Disney and Fox together will combine some
of the world's most iconic
entertainment franchises.»
In the case
of Simone, it is what they call their Global Mindscape, which is a two - by - two matrix
of the world
of brands split into
brands whose essence is based in recognition, progress, status and
entertainment.
As a founder
of Benchmark
Entertainment in 1995, Taylor pioneered the business
of creating radio shows as an extension
of the magazines and
brands they represent.
The full store
of branded shops, a half - mile long aisle for customers to hang out, and a seasonal
entertainment area have the potential to change how people buy in department stores.
«Sexy»
brands in fashion,
entertainment and tech created swathes
of content linked directly to their products.
Virtual Reality has always been overhyped, but much
of that was due to its relatively small market size, and therefore a lack
of big, bankable
entertainment brands willing to make the investment in original content.
Investments in
entertainment to ideally boost the retail presence
of Bob the Builder, Polly Pocket, American Girl, and other Mattel - owned
brands.
Or worse, companies and
brands that have not yet grasped the difference between an advertisement in video form, and a video that provides some sort
of real value — whether that be
entertainment, knowledge, etc..
DreamWorks Animation, the studio behind beloved family movies like «Shrek» and «Kung - Fu Panda» that is headed by CEO Jeffrey Katzenberg, will become part
of NBCUniversal, a division
of Comcast, specifically the Universal Filmed
Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal
Brand Development.
As intended, the
entertainment properties — TV shows built around some
of the company's toy
brands — allowed Spin Master not only to make inroads in new international markets, but also attract the attention
of toy inventors, who would pitch ideas and prototypes to the company's R&D team.
At the same time, the company also decided to make a much more concerted foray into the global children's
entertainment market, setting up a stand - alone division in Los Angeles with a mandate to create TV and digital content to work alongside the company's portfolio
of toy
brands.
«
Branded emojis are a way to build relationships with fans that go beyond the sheer
entertainment value
of their work.»
The Trump
brand, as developed by The Donald, spans a wide variety
of industries including real estate, hospitality,
entertainment, mortgages, restaurants and catering, ice cream, online travel, menswear, fragrance, golf, home furnishings, transportation, model management, vodka and more.
«A movie is really the last bastion
of paid
entertainment that hasn't really been
branded to this degree,» says Grip Limited creative partner Randy Stein.
Time's Up is a
brand new alliance
of over 300 women who work in the
entertainment industry, who have joined forces to address sexual abuse and correct the widespread imbalance
of power for women in
entertainment and beyond.
Cue the eye - rolling among film buffs and beer lovers alike, but this is just the latest example
of how
brand involvement in
entertainment, from product placement to original properties, has become the new frontier for marketers.
Red Bull may, technically, be an energy drink company but content and
entertainment have become just as big a part
of its
branded bread and butter.
If you pulled any one
of those pieces apart, it really took away from what the campaign was all about,» former TBA Global
branded entertainment executive vice president Brian J. Murphy told Billboard in 2009.
«The accelerating popularity
of Peppa Pig in China is testament to the
brand's universal appeal and shows us what incredible growth is possible when the Chinese market gets behind a
brand,» said Andrew Carley, executive vice-president
of global licensing, family and
brands at
Entertainment One.
FoundersCard offers Members - only pricing, privileges, and promotions with a wide network
of leading fashion, fitness, and
entertainment brands.
Join Bourbon enthusiasts from all over the world, along with master distillers and
brand ambassadors, to enjoy Bluegrass - inspired culinary creations, live music and
entertainment — including a headline performance by Sundy Best on Saturday, September 16 — and,
of course, the very best
of Bourbon in the Bourbon Capital
of the World ®, Bardstown, Kentucky.
24 Seven is a full - service talent recruitment company that specializes in the fashion, retail, action sports, home, beauty, marketing, advertising, and
entertainment industries, offering a wide range
of employment opportunities with some
of the biggest
brands in their respective industries.
Rebel Ventures invests in and / or advises startups at any stage aiming to transform the worlds
of sports and
entertainment through innovative products or services that focus on fan engagement, media + technology and enhancing consumer
brand experiences.
Benefit
of our strategy is evident in this quarter's results as our
branded content led the healthy increases in operating income with our Parks and Resorts, Studio
Entertainment and Consumer Products segment.
Looking at more than 670,000 posts by 4,445
brand pages (not including celebrity,
entertainment or media pages) between October 2014 and February 2015, Socialbakers found that video posts had organic reach
of 8.71 %, meaning an average
of nearly nine fans out
of 100 see such posts.
«Buffalo Wild Wings is one
of the most distinctive and successful
entertainment and casual dining restaurant companies in America,» said Paul Brown, CEO
of Arby's Restaurant Group, Inc. «We are excited to welcome a
brand with such a rich heritage, led by an exceptionally talented team.
Advising the new head
of the Boardroom this season will be world - class business minds, including investment guru Warren Buffett, one
of the most successful businessmen in the world; former Microsoft CEO and Los Angeles Clippers owner Steve Ballmer; Tyra Banks, a supermodel, actress, TV host, producer, accomplished businesswoman and CEO
of the Tyra Banks Company and cosmetics
brand, TYRA Beauty; actress, author and entrepreneur Jessica Alba, the founder and chief creative officer
of The Honest Company and Honest Beauty; and Schwarzenegger's trusted confidante and nephew, prominent
entertainment attorney Patrick Knapp Schwarzenegger.
Mr. Loveman is Chairman
of the Board, Chief Executive Officer and President
of Caesars
Entertainment Corporation (formerly Harrah's Entertainment, Inc.), a provider of branded gaming entertainment; he has held the position of President since 2001, Chief Executive Officer since 2003 and Chairman of the Boar
Entertainment Corporation (formerly Harrah's
Entertainment, Inc.), a provider of branded gaming entertainment; he has held the position of President since 2001, Chief Executive Officer since 2003 and Chairman of the Boar
Entertainment, Inc.), a provider
of branded gaming
entertainment; he has held the position of President since 2001, Chief Executive Officer since 2003 and Chairman of the Boar
entertainment; he has held the position
of President since 2001, Chief Executive Officer since 2003 and Chairman
of the Board since 2005.
Comcast NBCUniversal LIFT Labs For Entrepreneurs gives talented entrepreneurs access to Comcast NBCUniversal's renowned network
of partners,
brands and mentors to foster rapid breakthroughs in media,
entertainment and connectivity.
FloSports seeks a passionate visual storyteller to join our
Branded Entertainment team in a hybrid Producer / Director
of Photography role.
Canada's
Entertainment One, the owner
of children's TV
brand Peppa Pig, said it had rejected a 1 billion pound takeover approach from broadcaster ITV on Aug. 10.
Rovio
Entertainment Oy is said to be planning an IPO valued at $ 2 billion, banking on a resurgence
of the Angry Birds
brand.
Currently, she is the Head
of Talent at Portal A, an award - winning digital studio that develops, produces, and distributes original and
branded entertainment for a new generation.
As a marketplace operator, Alibaba offers a panoply
of services to
brands — advertising and marketing tools, payment systems, logistics and cloud computing, media and
entertainment properties.
The company works with many
of the world's leading and most progressive
brands across multiple industries including retail, media and
entertainment, manufacturing, finance and more.
On Friday Isaac Larian — the billionaire CEO
of MGA
Entertainment Inc. (known for it's Little Tikes and Bratz
brands)-- announced an almost US$ 900 million bid for Toys «R» Us stores in the U.S. and Canada.
The Economist World Summit
of Nobel Peace Laureates Thomson Reuters Foundation YPO Sustainable
Brands We Day Global Digital Leaders Global Talent Management Leaders NAWBO Dream Change
Entertainment For Change SOCAP Singularity University Exponential Finance Singularity University Exponential Manufacturing Singularity University Global Summit Shared Value Initiative Green Sports Alliance Net Impact EcoDistricts Near Future Summit GreenBiz TBLI Big Path Capital Hatch Innovation Companies Vs Climate Change Social Enterprise World Forum
«eSports can no longer be counted as a niche
entertainment business,» says Marketing Week contributor Harry Lang, founder
of integrated marketing consultancy
Brand Architects and interim acquisition director
of Genting Casino.