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Not exact matches
I've seen how an
executive vastly increased her company's valuation by throwing away a $ 2 - billion line
of business she knew was undermining her company's
brand.
For any other major corporation, such a move would trigger a tweetstorm
of bullying accusations, perhaps a tarnished
brand image, and a half - hearted
executive apology.
Starboard Value, the activist firm waging a proxy fight against consumer giant Newell
Brands, on Monday put forward the names
of the 10
executives with whom it wants to replace the Newell board.
Brand went on to share that companies should add data to «existing reporting and business intelligence tools that help those retailers make sense
of these massive banks
of in - store data with a new layer
of intel to their decision - making at the
executive level.»
«We would not do this again,» says SerNet Chief
Executive Johannes Loxen
of the
branding blitz, which he says was overkill because a relatively small number
of people were affected by Badlock.
Perth's business community could not help but smile at former Saatchi and Saatchi
executive creative director Michael Newman's opening comments to a WA Business News
branding awards lunch last week about «the law
of simplicity».
Undies boss tripled her pay, then sacked 1,850 workers In an act that could only be described as corporate bastardry, shameless
executives at Bonds owner Pacific
Brands awarded themselves pay rises
of up to 170 per cent while they sacked nearly 2000 workers.
«You see these little companies building out service
brands because they want to have account
executives who work with customers,» Atkinson adds, «so they try to spin their products into serving three different groups in the first couple
of years, and that's a very adverse situation to get into.
I think it is a signal that they are not too terribly excited about the prospects
of those
brands,» says Eric Shepard,
executive editor
of Beer Marketer's Insights.
«Being there at the mouth
of Central Park... we think it's a great platform for the
brand,» Chief
Executive Kevin Plank told Wall Street analysts during the company's second - quarter results conference call.
«The collaboration with Kanye West has significantly elevated the perception
of our
brand,» Adidas Chief
Executive Herbert Hainer told analysts in March 2016.
A survey
of 34
executives from leading US fashion companies last year found that, for the first time, fewer US
brands were looking to China for products, even though the country remains the top sourcing destination for the industry worldwide.
«
Brands are being held to a higher standard than they have been in the past,» Mimi Chakravorti,
executive director
of strategy at the
brand - consulting firm Landor, told Morning Consult.
These
brands now join PVH and Tchibo which signed in 2012, according to Scott Nova,
executive director
of the Worker Rights Consortium.
Shares
of Under Armour are dipping on Wednesday a day after the athletic gear purveyor reported two key
executives would leave the
brand, including the crucial chief merchant.
Gap said on Tuesday that Jeff Kirwan, president and chief
executive of its eponymous
brand will leave the apparel retailer, pushing its shares down 5 percent.
What to include: Business plans vary in length — anywhere from 20 to 50 pages — but typically cover the same topics, such as: Cover Page (essential contact information);
Executive Summary (what your business does and what market need it solves); Company Overview (profile
of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your
brand and how do you plan on getting it in front
of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).
When she visited Montreal in May 2013, the seasoned apparel
executive admitted that the Dutch chain was in poor health, having failed to keep up with the style and trends
of the times or to become a unique and distinct
brand.
Previously, Kennedy was
executive vice president and chief financial officer
of Vanguard Car Rental, the parent company
of the National Car Rental and Alamo Car Rental
brands, a privately held rental car company owned by Cerberus Capital Management.
Reaching 32 million people with a single video is the kind
of viral sensationalism
brand executives fantasize about.
On Thursday, Yum
Brands CEO Greg Creed joined a number
of other
executives in pinning the blame for industry struggles on the upcoming presidential election.
«The first point
of interaction is shaped by the color, and color is the most memorable sense,» says Leslie Harrington, a color consultant and the
executive director
of The Color Association, which does color forecasting, education, and advising for
brands.
If you're one
of the many
brands or
executives who produce their own copy, here are six tips to help you go from starving writer to advertising powerhouse.
Lachlan Murdoch,
executive chairman
of 21st Century Fox, shared his thoughts on Fox's TV
brands and the future
of TV ads at the Goldman Sachs Communicopia Conference on Wednesday.
A report on travel stress by the CMO Council, a global network
of executive brand marketers, shows that Western Europe is still the most desirable destination for global travelers — despite terrorism fears, political discord and regional socioeconomic issues.
According to Sam Waltz, founder and president
of Sam Waltz & Associates Business and Communications Counsel
of Wilmington, Delaware, most audiences are way too sophisticated to get distracted by flashy drawings that designers tend to hold in front
of executives as being what
branding is all about.
The board currently includes four family members, Aerin Lauder, William Lauder who serves as
executive chairman
of the group, chairman emeritus Leonard Lauder and Aerin's sister Jane, who works as global president
of Clinique, another skincare line launched under the
brand.
Recently, I started emailing with Steven McConnell, the head
of digital marketing for Arielle Careers, an
executive branding company based in Australia.
The article described how an internal investigation conducted by a company
executive, Dinesh Thakur, who went on to become a whistleblower, reported appalling deceit: Ranbaxy scientists substituted cheaper, lower - quality ingredients in place
of better ingredients, manipulated test parameters, and even bought
brand - name drugs and used them in place
of their own generics to win FDA approval.
Laurene Gandolfo is a member
of Macy's Merchandising Group's
Executive Team and she leads cross-channel growth strategy for private
brands.
«I consistently work with
executives and start - ups looking not only to advance their product now, but leverage PR for their overall personal
brand for future endeavors,» says CEO Dave Polykoff
of NewsLauncher, a site that publishes stories for companies.
Jeffries left the company last year amid tanking sales, and in the earnings call this week, the current
executive team didn't have much
of a strategy to revive the flagging
brand.
Abdulwahed Juma, the
Executive Vice President
of Brand and Corporate Communications at du, said in a statement.
The
executive vice president
of development and acquisitions at The Trump Organization and head
of the Ivanka Trump lifestyle
brand tells Business Insider that you need to work especially hard early in your life to find and foster your passions so that you can love what you do.
«It would give them the social graph and a better idea
of how social media relates to its customers,» said Ryan Holmes, chief
executive of Hootsuite, a private technology firm that helps
brands and consumers manage their social media accounts.
«We are excited about this transaction with Apollo, as it recognizes the value
of CEC's global
brand, strong cash flows and growth prospects while providing our shareholders with an immediate and substantial premium,» Michael H. Magusiak, the chief
executive of CEC, said in a statement.
«From first - time entrepreneurs to big
brands, everyone faces the same problem when it comes to finding a factory in the U.S.,» says Matthew Burnett, co-founder and chief
executive of Maker's Row, in a statement.
The incident, coming shortly after Facebook founder Mark Zuckerberg's sister Randi, a Silicon Valley
executive, said via social media that she had been a victim
of sexual harassment on an Alaska Airlines flight, highlights a risk to airlines: they need to do more than just respond once an incident goes public and their
brand comes under fire.
What people are saying online about your
brand — the good, the bad and the oftentimes inaccurate — makes all the difference when it comes to winning or losing customers, says Michael Fertik, founder and chief
executive of Redwood City, Calif. - based online reputation management agency Reputation.com and co-author
of Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier (AMACOM, 2010).
Armstrong, a former Google
executive who has been at the helm at AOL since 2009, is credited with reviving a dying
brand, helped by a set
of purchases including Adap.TV, an automated video advertising platform.
FORTUNE — Talk about a tough gig: The average tenure
of a chief marketing officer — the corporate
executive charged with
branding, communications, and other activities — is less than four years, in large part because
of the increasing complexity
of the job, says
executive search firm Spencer Stuart.
Sixty - five percent
of senior marketing
executives believe that visual assets (photos, video, illustrations and infographics) are core to how their
brand story is communicated.
FORTUNE — Talk about a tough gig: The average tenure
of a chief marketing officer — the corporate
executive charged with
branding, communications, and other...