Who else can claim 2,000 years
of branding history?
Not exact matches
Liquor company Diageo tried to promote the progressive
history of its Johnnie Walker
brand in late February when it introduced its limited edition «Jane Walker» scotch whisky, its traditional Johnny Walker bottle with a female iteration
of the
brand's Striding Man logo.
On top
of their
history of operating as legitimate businesses — which endears them to state regulators — they have
brand recognition among users, notes Paul Grootendoorst, an expert in health economics at the University
of Toronto.
With a deep
history of marketing within the sport
of NASCAR, Julie used her
branding, marketing and sales experience to launch Slawsa, a unique slaw - salsa hybrid condiment, in late 2011.
Sometimes Forrec draws inspiration from the client's
brand, or the
history or culture
of where the development is situated.
In an effort to make the rollout as «seamless and high - quality as possible,» Pak said Facebook chose
brands that are «great members
of the Instagram community that have a demonstrated
history of understanding how Instagram operates and how people use the platform.»
«French's Food is a truly fantastic business with great
brands, people and a
history of outperformance.
Although the German automaker has a long and storied
history of producing rugged utility vehicles alongside its luxury cars, the X-Class is the
brand's first true pickup.
And the logic
of one revered
brand buying another seemed broken, based on Apple's
history of acquiring smaller companies.
World's End Vivienne Westwood opened her shop on Kings Road in1970, and although her
brand and designs have evolved since her original punk days, the store remains a landmark
of British fashion
history.
With an ever - growing
history of innovative products, a focus on exceptional customer service, and a one -
of - a-kind
brand identity, Firehouse Subs is committed to building profit for franchisees.
When you first start your business, many third parties and creditors won't be willing to do business with your LLC or Corp, as the entity is
brand new and probably does not have a lot
of assets or hasn't built its own credit
history yet.
The
history of marketing is equally well - stocked with stories
of excellent products that failed and lousy products that were excellently
branded and succeeded despite themselves.
The most beloved (and sometimes hated) Big Tech company in
history has chosen to focus attention mostly on the iPhone
brand, but that has opened up a world
of opportunity for Dell.
The road cars define the critical fantasies that animate the
brand, that evoke its deep
history, and that provoke sane people to part with hundreds
of thousands
of dollars for the privilege
of being what Ferrari calls a «client.»
For the first time in its 30 years
history, PepsiCo's Naked
brand is looking beyond juices and smoothies with the launch this week
of Naked -
branded fruit, nut, and veggie bars.
From our perspective, Apple is the world's greatest consumer product innovator and has one
of the strongest and most respected
brand names in
history.
When
history is part
of what makes a
brand appealing, change can taste a lot like betrayal.
Almost without exception, exemplars are scrappy young businesses whose
brands were born on the same clean sheets
of paper as their products were, whose
history is measured in months or years rather than decades, and whose founders still show up for work in the morning.
History is rich with examples
of companies who successfully used a product demonstration to take their
brand to the «next level,» yet not just any product demo will suffice... so what made these special cases so effective?
Triggit works with retail
brands and other direct - response advertisers to market products to customers on Facebook based on a prior
history of searing for those products online.
In putting together a sidebar for that story about the most important FPS games in the
history of the medium, I noticed a fascinating trend that seems to say something poignant about the times we're living in:
brand has become a stronger selling feature than the artist, at least in games.
The joint venture between rapper and entrepreneur Sean «Diddy» Combs and beverages giant Diageo for the Ciroc vodka
brand is among the most successful celebrity partnerships in the
history of the industry.
On April 14, US Airways accidentally sent out the worst
brand tweet
of the year, if not the worst in the
history of Twitter.
The CNBC Conversation takes a look back at the
history of Italian fashion house, Fendi and how Karl Lagerfeld influenced the
brand.
Life to date, the PS4 has sold more than 30.2 million units, making it the fastest selling system in the
history of the PlayStation
brand — even eclipsing the storied PS2.
And while fans, at the moment, might swear they'll never play a non-Kojima version
of those games,
history has shown that
brand loyalty often overpowers developer loyalty.
It's about the
history of an iconic, globally powerful
brand that represents an unlikely subject for a product that has gone from highly controversial to somewhat
of a commodity over the course
of half a century.
Twice Pulitzer - nominated,
history professor
Brands has elsewhere given book - length treatment to some
of the threads he combines in this account
of the 35 years that gave birth to the modern economic order.
After you look within to figure out your
brand, Kurtz recommends «using your power,» or your combination
of «
history, voice, and skill,» to help propel yourself forward and «do incredible things.»
The modern «Tarjhay»
brand, though, has more to do with specific moves the company made beginning in the 1990s than it does the old
history of the Dayton clan.
Speaking
of tasty monkey digits, if recent
history is any indication, major
brands shouldn't take the NGO's satirical ad campaigns lightly.
Johnson's inability to understand the JC Penney
brand is shocking, given his
history of success at Apple and Target.
Although the Virgin
brand is well respected within the music industry given our roots — Virgin Records and Virgin Music did very well at music production and distribution — we had no
history of promoting global tours.
«For Honor» is a
brand - new game from a major studio — Ubisoft Montreal, the «Assassin's Creed» folks — that takes thousands
of years
of human
history and blends it into a fantastical slurry.
«Marcelo has done a remarkable job
of turning around the Sprint
brand and business, driving enhanced network performance, strong subscriber growth and significant cost reductions leading to the best financial results in Sprint's
history,» said Masayoshi Son, Chairman and CEO
of SoftBank Group Corp. «Marcelo has also positioned Sprint as a leader in the race to 5G, which promises to revolutionize the communications industry.
As long as you have some
history, you can leverage the principles
of heritage
branding to your advantage.
The venue was an apt location considering the Facebook team was talking about taking the
history of user visits, the
history of how
brands have interacted with Facebook users, and applying what they've learned toward future improvements in marketing.
To demonstrate stability in their
brand, organizations can share their
history of steady growth or their vision for future growth.
Top
brands such as 1 -800-Flowers and Walmart joined agencies and marketers at the American Museum
of Natural
History.
While the volumes
of marketing research can point to the
brands that are held in high regard in a given state — and why — much can be determined about a state's preference from something as simple as its Google search
history.
Tens
of thousands
of jobs, billions
of dollars in shareholder value, and the future
of one
of the most iconic
brands in corporate
history are at stake.
This year marks the start
of a new decade in WBENC
history, and to mark this occasion, we are thrilled to be rolling out a new and refreshed WBENC
brand, including a new logo, new WBE seal, new color palate, and updated website.
As we commit 2016 to the annals
of history and usher in a
brand new year, APF Canada's dedicated research team has compiled a list
of key stories to watch in Canada - Asia relations, news, and current events in 2017.
Brands must work harder than ever to tie product and experience innovation, and design
of the daily enjoyment
of a
brand's experiences and offerings, to trust - building measures such as transparency, fairness, empathy, authenticity, co-creation, a consistent
history of positive interactions and shared values that inform every
brand action.
Instead, consider creating a 3 - email series that includes information about the
brand history and values, provides highlights on the most well - received blog content over the last year and also take the opportunity to continue to educate the customer on the range
of your product catalogue and your top selling products.
Some
of our actual and potential competitors have advantages over us, such as longer operating
histories, significantly greater financial, technical, marketing or other resources, stronger
brand and business user recognition, larger intellectual property portfolios and broader global distribution and presence.
MERKUR
of Solingen's
history dates back to 1896, when Emil Hermes registered the
brand.
Being a New York - based
brand, with USHG's
history of creating some
of New York City's favorite restaurants, Shake Shack has had a distinct and early opportunity to grow internationally.
With a proven track record, an authoritative
brand, and a
history of stellar growth, the business is poised to be taken to the next level under a new owner.