For additional samples
of branding statements or resumes, visit http://www.greatresumesfat.com/.
So, I've said this before, but I'll say it again: jot down things you have accomplished on the job that are worthy of note, celebrate them, and communicate them to me so that I can document them within the context
of your branding statements.
See a good discussion
of branding statements and headlines, with samples, starting in this section of our free e-book, The Quintessential Guide to Words to Get Hired By.
Here are a couple of great examples
of branding statements you might use as an IT professional: APPLICATIONS DEVELOPER with 10 years of success developing, testing, implementing, and enhancing numerous applications to meet and exceed diverse business objectives.
The growing popularity of personal branding and a job market that continues to be competitive has increased the use
of branding statements at the top of resumes.
A profile section often encompasses a combination
of a branding statement and a list of keywords.
I've seen it more times than I can count... people copying parts or
all of brand statements or other brand content I've written for clients and using it for their own.
Value Statements: The bullet points within your work experience are the features and benefits that provide proof
of your branding statement, and demonstrate you meet the hiring manager's needs.
My Twitter bio contains my relevant keywords and an abbreviated version
of my brand statement.
What really makes a great resume for today's job market?The use
of a branding statement, a tag line or two, relevant keywords / key phrases, and a situation / action / results writing style can actually increase the return of your resume.
The tone
of your brand statement should authentically echo your own voice and true character while aligning with your profession.
Consider using a form
of your branding statement (which you created on Day 2) as your elevator speech.
What really makes a great resume for today's job market?The use
of a branding statement, a tag line or -LSB-...]
Having an accomplishments section in an employee's resume is another strategy or a manifestation
of a branding statement to attract companies.
However, in case you feel your qualifications section is not very impressive then opting for a summary
of branding statement will work best for you.
A couple of words left out, and that's exactly how easy it is to make a total mess
of your branding statement.
This is the real purpose
of a branding statement, and it's advisable to take a little time to consider all your options when creating your branding statement.
The big advantage of this type
of branding statement is that the roles can simply be tailored to meet the requirements of the job application.
Effective descriptors in bullet point form — This is a quite common but somewhat more difficult form
of branding statement.
Not exact matches
«We know many
of our fans enjoy pizza while watching NFL games and we are thrilled to have Pizza Hut, an industry leader and one
of America's favorite
brands, as an official league sponsor,» NFL Commissioner Roger Goodell said in a
statement.
«General Mills» decision to draw attention to the issue
of declining bee populations marks the continuation
of its commitment to purpose - based marketing, which means
brands will go beyond traditional
statements such as product benefit in order to align with what's really important to consumers,» Cossette chief creative officer Peter Ignazi told AdWeek.
For its part, the Crock - Pot
brand has gently pushed back against the fictional narrative
of This Is Us, with representatives
of the company issuing a
statement to The Washington Post.
«Gawker Media Group has agreed this evening to sell our business and popular
brands to Univision, one
of America's largest media companies,» Gawker founder Nick Denton said in an emailed
statement.
And, in the broader context, where we're all so intimately and continually connected, the
statements and the
brand «promises» that your business makes bounce all around the globe and, here again, even the best
of us can only control a small portion
of the stories being told.
The «why» part
of the recipe is your mission
statement that defines your
brand purpose — the reason it exists and what it intends to do.
«Moe's has a unique tie to pop culture and knack for engaging customers that's appealing to its core consumer,» said Joan Sinopoli, vice president
of brand solutions at The Harris Poll, in a
statement.
In a short
statement on the Formula 1 website on Wednesday, commercial operations director Sean Bratches said the custom
of using grid girls «does not resonate with [the]
brand values [
of F1] and clearly is at odds with modern day societal norms.»
Adidas AG, a listed German shoe and sportswear company, is considering a sale
of its Rockport shoe
brand, according to a
statement by Adidas CEO Herbert Hainer. www.adidas.com Axel Springer Digital Classifieds has acquired Israeli classifieds website Yad2 from Walla Communications, a unit
of Bezeq Israel Telecom, for approximately $ 228 million.
«Our second quarter performance exceeded our expectations, driven by a return to growth for Coach, sales gains at Stuart Weitzman and the contribution
of Kate Spade as we continued to make progress on the
brand's integration,» CEO Victor Luis said in a
statement.
«Each
brand has a unique set
of opportunities and actions to improve the shopping experience for its customers,» said Laurence Haziot, IBM's Global Managing Director and General Manager, for Consumer Industry, according to a press
statement.
Unilever, which already owns personal care products including Axe, Dove and Pond's, said in a
statement Wednesday that Dollar Shave Club has «transformed the shaving category with its lifestyle
brand» and has built a membership
of 3.2 million since its establishment in 2012.
«Sweetgreen is quickly emerging as the place
of choice for people looking for fresh, seasonal, and locally sourced food and in the process is building a lifestyle
brand with meaning and purpose,» Steve Case, the former CEO
of AOL, billionaire investor and Revolution Growth partner, said in a
statement.
«This footwear really sticks out, gives attendees an easy way to spot me during the rest
of the event, and makes more
of a
statement than a suit and tie would,» he says, noting that red is also the color that represents the Crowdtap
brand.
Heineken CEO Jean - François van Boxmeer and Lagunitas founder Tony Magee said in prepared
statements that the deal would help Lagunitas build its
brand globally, reaching parts
of the world that other U.S. craft
brands haven't yet tapped.
«Since Keystone's debut in 1989,» the
statement continued, «prior to the founding
of Stone Brewing in 1996, our consumers have commonly used «Stone» to refer to the Keystone
brand and we will let the facts speak for themselves in the legal process.»
In a
statement Wednesday, Nordstrom said it made the decision because «sales
of the
brand have steadily declined,» adding that «Ivanka was personally informed
of our decision in early January.»
MEC says in a
statement shared via its Twitter account Monday that the company has heard from members on different sides
of the issue, including those who want to be able to purchase Vista - owned
brands like Camelbak at MEC stores.
«The CircleUp marketplace will enable us to quickly connect with mission - driven
brands actively seeking early - stage funding support,» said John Haugen, vice president and general manager
of 301 INC, in a
statement announcing the investment fund.
In the early stages
of starting your
brand, companies routinely create mission
statements — what they are trying to accomplish.
«With Dunkin' Donuts» unrivaled donut heritage, the Croissant Donut platform will allow us to bring even more new and exciting flavor options to our fans,» John Costello, Dunkin'
Brand's president
of global marketing and innovation, said in a
statement.
«As part
of our commitment to provide even more transparency and visibility to our advertising partners, we'll be working with trusted vendors to provide third party
brand safety reporting on YouTube,» a Google spokesperson said in an emailed
statement today.
«Unibail - Rodamco's track record makes it the natural home for the legacy
of Westfield's
brand and business,» Westfield Chairman and co-founder Frank Lowy said in a
statement.
Abdulwahed Juma, the Executive Vice President
of Brand and Corporate Communications at du, said in a
statement.
Smyths Toys, which according to the
statement operates 110 stores and online shops in Ireland and Britain, said it is confident
of establishing and expanding its
brand in continental Europe.
«We are excited about this transaction with Apollo, as it recognizes the value
of CEC's global
brand, strong cash flows and growth prospects while providing our shareholders with an immediate and substantial premium,» Michael H. Magusiak, the chief executive
of CEC, said in a
statement.
«A critical piece
of our
brand transformation is lowering our overall cost structure and we will continue to aggressively work toward implementing cost savings in areas that do not negatively impact the guest experience,» Ruby Tuesday CEO JJ Buettgen said in a
statement.
«From first - time entrepreneurs to big
brands, everyone faces the same problem when it comes to finding a factory in the U.S.,» says Matthew Burnett, co-founder and chief executive
of Maker's Row, in a
statement.
«The in - flight experience is the heart
of our
brand and service proposition,» Emirates Airline president Sir Tim Clark said in a
statement.
«Snapchat allows us to reach an important audience in real time and join a conversation about how best to empower women in emerging economies,» said Amanda Rubin, Goldman Sachs global co-head
of brand and content strategy, in a
statement.
«With its world - class team, technologies and sustained track record in terms
of beauty tech innovations, ModiFace will support the reinvention
of the beauty experience around innovative services to help our customers discover, try and chose products and
brands,» said Lubomira Rochet, L'Oreal's chief digital officer in a
statement.