Sentences with phrase «of branding that authors»

Though there are few different ways of branding that authors choose based the type of their book.

Not exact matches

He is the author of the award - winning 2012 book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media, which teaches brands large and small how to use social media for business success.

«Other people have to be able to speak for your brand,» says Jonah Berger, author of Contagious: Why Things Catch On (Simon & Schuster, 2013) and the James G. Campbell Associate Professor of Marketing at the Wharton School of the University of Pennsylvania.

Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.

Bruce Philp is a brand strategy consultant and author of Consumer Republic, winner of the 2012 National Business Book Award

I've invested in trademarks, and contracts with authors, and branding, and developing scripts, and copyrighting the ideas and art... getting everything ready to go to the next level: TV, movies, other forms of media.

11:30 a.m. - 12:10 p.m. Brands YOU F**king Love Speakers: Jennifer Fleiss, co-founder and head of business development, Rent the Runway; Hilary Folger, partner - brand strategy, Lippincott; Daniel Lubetzky, founder and CEO, KIND; and author, Do the KIND Thing; and Bayard Winthrop, founder and CEO, American Giant Interviewer: Eric Schurenberg, president and editor - in - chief, Inc..

Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).

Authored by company thought leaders from around the world, The Red Papers address topics spanning from the unwritten rules of digital marketing to appraising brand worth.

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

asks Dan Schawbel, founder of Millennial Branding and author of Promote Yourself: The New Rules for Career Success.

When you author the educational content, trust, engagement and a sense of community form around you, your content and brand.

The author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand and boosting utilization of hospital services through increased referrals to family and friends.»

Corbin, author of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backBrand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer backbrand integrity and faced consumer backlash.

Ho is a designer, best - selling author, and CEO of Blogilates, the number one most - watched female fitness channel on Youtube while Bilyeu is a founding team member of billion - dollar brand Quest Nutrition and is the co-founder and President of Impact Theory.

According to Regan Hillyer, author of Be Your Brand, when you are writing out your reality of exactly what you desire, allow yourself to tap into the feeling associated with achieving or receiving what you desire.

Britton is also the author of the new book YouthNation: Building Remarkable Brands in a Youth - Driven Culture.

By helping your employees build that brand rather than squelching individuality, you can build an army of very powerful advocates,» says Ted Rubin, author of Return on Relationship #RonR and Dynamic Signal adviser.

Branding consultant and author Chris Malone describes the blurry lines of how companies interact with their customers in the 21st century.

Author of Look the Part to Get the Role, an insider's view of how celebrities package and promote themselves, Mitchell considers visual branding a «holistic, intelligently packaged, outward expression of your authentic self.»

Chris is the author of three books, including «The People Powered Brand — A Blueprint for B2B Brand and Culture Transformation» (Paramount Market Publishing, 2014).

He's also a four - time New York Times best - selling author and CEO of VaynerMedia, a brand consulting agency.

She's released a series of workout DVDs such as Bodyshred and Body Revolution, authored a handful of bestselling books about weight loss, and in 2014 launched a women's and children's activewear brand called Impact.

On this episode of «Behind the Brand,» the bestselling author gives tips on how to beef up your listening skills and boost your bottom line.

Today, the company's double - edged safety razors bear the «Merkur» name (whereas its traditional straight razors are made under the «Dovo» brand) and remain a favorite of many, this author included.

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and author of Branded, a book about retailers and social media.

This author and entrepreneur has built up a brand earning her a net worth of approximately $ 1 billion.

WHO: Scott Davis, managing partner at Prophet, an international branding consultancy based in San Francisco, and author of Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. SBrand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. Sbrand as powerful as Dr. Spock.

Mike Pile is a branding expert, author, and word enthusiast who writes, blogs and speaks about harnessing the power of words to drive customer engagement.

How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your brand name or image by registering it as a service mark or trademark, suggests Richard Stim, attorney and author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.

And if what they encounter is subpar, most won't stick around for long; according to a 2014 Nielsen report, 78 % of consumers feel no loyalty to any brand, something its authors attribute to «an outgrowth of fragmentation.»

Charles Sizemore, the Dallas - based author of the Sizemore Investment Letter, says that as Asian populations acquire middle - class, North American tastes, they're starting to buy more expensive cigarette and alcohol brands.

«It's easy to imagine why company brand managers would stay up all night or wake up in a cold sweat,» said Karl Gerth, an academic and author of a book on Chinese consumer behavior.

In it, we asked a number of our favorite award - winning marketing experts, authors, and other thought leaders — in addition to some of our own team of digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2016.

Pete Canalichio is the author of Expand, Grow, Thrive, a brand expansion and licensing strategist, expert witness and TEDx speaker.

Brands adopting a more personal approach with customers is key to success, one of the authors of the report told CNBC

Brands are «changing the rules of the game to embrace... the customer,» Claudia D'Arpizio, a partner at Bain & Company and one of the lead authors behind the report, published last week, told CNBC Friday.

She is a 25 - year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All - in - One for Dummies and Kick - ass Copywriting in 10 Easy Steps.

Eric Ries, Entrepreneur & Author, The Lean Startup Justin Rosenstein, Co-Founder, Asana Alec Ross, Author, The Industries of the Future Javier Saade, Venture Capitalist; Former Associate Administrator, SBA Chris Sacca, Founder / Chairman, Lowercase Capital Dave Samuel, Co-Founder, Freestyle Capital Julie Samuels, Executive Director, Tech: NYC Reshma Saujani, Founder, Girls Who Code Chris Schroeder, Venture Investor; Author, Startup Rising Jake Schwartz, Co - Founder / CEO, General Assembly Robert Scoble, Entrepreneur in Residence and Futurist, Upload VR Kim Malone Scott, CEO, Candor, Inc; Former Director, Google Tina Sharkey, Partner, Sherpa Foundry & Sherpa Capital Clara Shih, Co - Founder / CEO, Hearsay Social Shivani Siroya, Founder / CEO, InVenture Steve Smith, Executive Director, Public Policy Institute, Government Relations & Telecommunications Project, Rainbow PUSH Coalition Jonathan Spalter, Chair, Mobile Future DeShuna Spencer, CEO, kweliTV Katie Stanton, CMO, Color Genomics; Former VP of Global Media, Twitter Jenny Stefanotti, Co-Founder, OneProject; Board of Directors, Ushahidi Debby Sterling, Founder / CEO, Goldiblox Seth Sternberg, Co - Founder / CEO, Honor Margaret Stewart, Vice President of Product Design, Facebook Jeremy Stoppelman, CEO, Yelp Michael Stoppelman, SVP, Engineering, Yelp Baratunde Thurston, Former supervising producer, The Daily Show with Trevor Noah; Co-Founder, Cultivated Wit Stephanie Tilenius, Founder / CEO, Vida Health; Board of Directors, Seagate Technology Richard D. Titus, Entrepreneur; SVP, Samsung Anne Toth, VP of Policy & Compliance, Slack Bill Trenchard, Partner, First Round Capital April Underwood, VP of Product, Slack Max Ventilla, Founder / CEO, AltSchool Tabreez Verjee, Co - Founder / Partner Uprising; Board Director Kiva.org Jimmy Wales, Founder of Wikipedia Hunter Walk, Partner, Homebrew VC; Former Director of Product Management, Google Tristan Walker, Founder / CEO, Walker & Company Brands, Inc.; Founder / Chairman, Code 2040 Ari Wallach, CEO, Synthesis Corp..

Ayah Bdeir, Founder / CEO, Little Bits Piraye Beim, Founder / CEO, Celmatix Marc Bodnick, Co-Founder, Elevation Partners John Borthwick, Founder / CEO, Betaworks Matt Brezina, Co-Founder, Sincerely and Xobni Stacy Brown - Philpot, CEO, TaskRabbit Brad Burnham, Managing Partner, Union Square Ventures Stewart Butterfield, Co - Founder / CEO, Slack Troy Carter, Founder / CEO, Atom Factory Sukhinder Singh Cassidy, Founder / CEO, Joyus Vint Cerf, Internet Pioneer Amy Chang, Founder / CEO, Accompany Aneesh Chopra, President, NavHealth; Former US CTO Patrick Chung, General Partner, Xfund Tod Cohen, General Counsel, StubHub Stephen DeBerry, Founder / Managing Partner, Bronze Investments Peter Diamandis, Entrepreneur; Author, Abundance and BOLD Barry Diller, Chairman, Expedia and IAC Esther Dyson, Executive Founder, Way to Wellville; Investor Amy Errett, Founder / CEO, Madison Reed Caterina Fake, Founder / CEO, Findery; Co-Founder, Flickr Christopher Farmer, Founder / CEO, SignalFire Brad Feld, Managing Director, Foundry Group; Co-Founder, Techstars Josh Felser, Co-Founder, Freestyle Capital & ClimateX Hajj Flemings, Founder / CEO, Brand Camp University Natalie Foster, Co-Founder, Peers David Grain, Founder / Managing Partner, Grain Management, LLC Brad Hargreaves, Founder / CEO, Common Donna Harris, Co - Founder / Co-CEO, 1776 Scott Heiferman, Co - Founder / CEO, Meetup David Hornik, General Partner, August Capital Terry Howerton, CEO, TechNexus Reed Hundt, Former Chair, FCC Minnie Ingersoll, COO, Shift Technologies Sami Inkinen, Founder / CEO, Virta Health; Co-Founder, Trulia Craig Isakow, Head of Revenue, Shift Technologies Rev. Jesse L. Jackson Sr., President and Founder, Rainbow PUSH Coalition Irwin Jacobs, Founding Chairman / CEO Emeritus, Qualcomm Inc Paul Jacobs, Executive Chairman, Qualcomm Inc Leila Janah, Founder / CEO, Sama & Laxmi Sujay Jaswa, Former CFO, Dropbox; Founder, Witt Capital Partners Mark Josephson, CEO, Bitly Sep Kamvar, Professor, MIT David Karp, Founder / CEO, Tumblr Jed Katz, Managing Director, Javelin Venture Partners Kim Keenan, President / CEO, Multicultural Media, Telecom & Internet Council Ben Keighran, Entrepreneur; Former Design Lead, Apple William Kennard, Former Chair, FCC Vinod Khosla, Founder, Khosla Ventures; Co-Founder, SUN Microsystems Ron Klain, Executive Vice President, Revolution LLC Walter Kortschak, Former Managing Partner and Senior Advisor, Summit Partners Jared Kopf, Founder AdRoll, HomeRun, Worldly Joseph Kopser, Co-Founder, Ridescout Karen Kornbluh, Former US Ambassador, OECD Othman Laraki, Co - Founder / President, Color Genomics Miles Lasater, Serial Entrepreneur Jeff Lawson, CEO, Twilio Aileen Lee, Founder / Managing Partner, Cowboy Ventures Bobby Lent, Managing Partner, Hillsven Capital Aaron Levie, Co - Founder / CEO, Box John Lilly, Partner, Greylock Partners Bruce Lincoln, Co-Founder, Silicon Harlem Ruth Livier, President, Livier Productions, Inc..

«Trump tried to get as much newspaper coverage as possible [early in his career], always pushing his Trump [brand] and the adjective «billionaire» attached to his name or «successful real estate developer» and «rich,»» says Gwenda Blair, author of «The Trumps: Three Generations of Builders and a President.»

Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers.

Fran Hauser is a long - time media executive, startup investor and author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.

Shel is an international speaker, transformational business consultant, and the multiple - award - winning author of ten books, including the long - running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

This philosophy has allowed me to become a best - selling author, self made millionaire in my twenties, international speaker, Entrepreneur's Top Ranked Personal Branding expert, and partner and host of the largest business show in America, Business Rockstars; Which is broadcasted on television and tens of millions of screens on airline companies like Delta.

We aligned the book with a strong corporate brand through one of the authors and rolled out a series of book signing receptions around the country entitled: «An Evening of Enlightened Power at Eileen Fisher» which successfully took the book into non-traditional retail venues.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

The robust growth of these 12,700 majority women - owned companies (out of about 200,000 total, including the country's largest private companies and publicly traded brands) surprised the study's author, researcher Julie Weeks.

In his book, X: The Experience When Business Meets Design, author Brian Solis looks at the way brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.