Whilst the majority of mothers are provided with some form
of breastfeeding information in Australian hospitals, in antenatal classes and breastfeeding clinics, the content and delivery is not uniform (Zareai et al., 2007).
In response to accusations about the company's aggressive promotion of infant formula, Nestlé often quotes the fact that it is the largest private
disseminator of breastfeeding information, as if this were something breastfeeding advocates should be happy about.
Here we are now in 2014 where many more women initiate breastfeeding (over 90 % here in Australia where I am living now) and we have page after
page of breastfeeding information we can look up on the web.
The NICE guidelines for antenatal care for uncomplicated pregnancies: recommend the
provision of breastfeeding information from the Unicef UK Baby Friendly Initiative, including technique and good management practices that would help a woman succeed.
The Breastfeeding Friendly Workplace Program is an initiative of the Australian Breastfeeding Association, Australia's leading
source of breastfeeding information, education and support for over 50 years.
The survey assessed: 1) demographics, 2) prenatal and postnatal care, 3) sources
of breastfeeding information, 4) timing of decision, 5) preference, 6) type of feeding selected, 7) duration of breastfeeding, 8) factors influencing decisions to breastfeed and / or to bottle - feed, and 9) factors that would have encouraged bottle - feeding mothers to breastfeed.