Sentences with phrase «of building your author brand»

So far we're mostly new authors so only in the process of building our author brands.
Making sure to list your author website, twitter handle, or other way for readers to find out more info about you is a vital part of building your author brand.

Not exact matches

The author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand and boosting utilization of hospital services through increased referrals to family and friends.»
Britton is also the author of the new book YouthNation: Building Remarkable Brands in a Youth - Driven Culture.
By helping your employees build that brand rather than squelching individuality, you can build an army of very powerful advocates,» says Ted Rubin, author of Return on Relationship #RonR and Dynamic Signal adviser.
This author and entrepreneur has built up a brand earning her a net worth of approximately $ 1 billion.
Fran Hauser is a long - time media executive, startup investor and author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.
Ducker, author of The New Business Manifesto, presented a plan for entrepreneurs to build personal / brand influence with content marketing, eventually seeking to launch a business from that attention.
Recognized as a «branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.
He is also the author of I F**king Love that Company on building love brands and co-author of Getting to Plan B, a book on managing innovation.
She is the author of «The Hardware Startup: Building Your Product, Business, and Brand».
Everett is the founder of Walking TALL International and author of Corporate Brand Personality — Refocus your Organization's Culture to build Trust, Respect and Authenticity.
He's the author of «The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else» and founder of i-legions.com, which builds revenue - generating Branded Communities (R) for major brands.
Renowned author Bright has built her personal brand around being the epitome of single womanhood - but when a fortune teller predicts doom if she doesn't fix unresolved issues with her past lovers, Bright must revisit her relationship with 5 of her exes.
In working with thousands of authors over twenty years to help them build their author brand, enhance book discoverability and spark sales, we've identified a number of initiatives authors with minimal budgets can do to attract new readers.
Now, if you've been paying attention to marketing, you're aware of how an author should find their target audience, craft a positioning statement, build a brand, etc..
His order of accomplishments may seem reversed by traditional standards until you realize that in today's environment building an author's brand is nearly as important as creating his art.
While we authors are responsible for building our own brands, we receive a great deal of support and advice from HI on promo, and have a forum in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.
Authors who use the 20 minutes over daily morning cup of coffee for creating platform are rewarded with better findability, interested audience who will buy your book, and networking that builds your author brand by teamwork, so we hope you join in over your morning coffee.
Whether you're an author, a blogger, a comedian, or an evangelist — or some other business or brand trying to get your message across — building a platform online is one of the most important things that you need to do.
It's a critical part of your author platform and a primary vehicle for: Building a brand
Collectively, all of these components work together to help build the author's brand, connect with target audiences and over time, convert members of the target audience into buyers.
Using ebooks as marketable content to loyal, new, and potential customers can help publishers maximize a customer's engagement, expand discovery of authors and content, and build a strong brand.
I worked with Claire Wingfield the winner of my Pinterest for Authors draw to help her build her author brand using Pins and Boards.
Author and marketing consultant Mark Schaefer will present his thoughts on the importance of personal branding today, the connection between branding and books, and the essential elements of building a «heroic brand» in our information dense world.
The importance of words — or keywords, is also discussed in Joanna Penn's «How to Discover and Build Your Author Brand» and Matthew Turner's «Creating an Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods for your readers to find you.
You'll also receive regular email updates, packed full of book marketing strategies, author brand building ideas and even some technology tips (minus the geek - speak!).
Book discovery is the whole purpose of book publicity and brand building: when authors and their books receive media attention, build their brand, and expand their online footprints, then they can differentiate themselves from competing authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books.
You can join GoodReads, Shelfari, LinkedIn, Twitter, and all of the other social networking sites that are where readers gather, and you can post messages, and you can build your own author platform online, and you can build your brand as an author offline, too.
A network that passes a recommendation from readers to potential readers is a platform, and building an author's or brand's platform becomes one of the most important tasks of book marketing.
I've been trying to build my author brand now for a couple of months.
My business demographic is also authors and I do see a lot of the same on Twitter however, through building relationships and interacting, and providing helpful, practical content, I've built a strong fan base who are eager to purchase my first business book (sent out in a free «challenge» via email earlier this year)-- my non-business books are branded differently and under a totally different author account.
Remember, though, that as long as you're focused on building your own author brand and body of work, the author name you publish under should take precedence over the publishing company name.
How and when will you ever figure out that you need to create and maintain a website, build and improve your author's platform, join and become active in online and virtual communities / groups, become KNOWN as YOU, your brand, online, as a sci - fi author and blogger, a creator and curator of useful content?
* Top literary agents can help you find the perfect title / subtitle for your book, turn your book into a series or brand, decide which book you should pitch first, edit your book and / or book proposal, build your author platform, identify your competition and differentiate you, get you more publicity, and help build a business around your book (with multiple streams of income).
No, it won't make you sales immediately overnight (unless you've already got a bit of a following), but it will help you build an author brand that will make sales — and, eventually, enough sales to support you in being the full - time author you've always dreamed of being.
Doing these things while writing your books and building your author brand will give you higher levels of joy, happiness, and fulfillment along the way.
The investor is making a bet that they'll recover their investment, plus generate a profit, and the investee uses that capital to fund their business, either by paying their cost of living, paying themselves a salary, hiring a publicist, or working with a branding expert to build their author brand, etc. (To learn how to build your author platform and get published, start here.)
Just look at the difference between the sales of «Robert Galbraith» [Rowling's pseudonym] and J.K. Rowling... Literary authors, both traditional and independently published, need to learn how to build brands that resonate with readers.
Your book title, book cover, author name appear in front of people, which helps build author discovery and brand awareness.
We build brands and loyal communities of readers for authors, and create and design author websites to help authors build the foundation of their digital strategies.
It's also worth noting that authors who have spent time, effort, and money on building a readership exclusively on KU have little to no brand recognition outside of it, so many who do leave are immediately hit with a lack of sales through other channels and are forced back because, hey, a writer's got ta eat, too.
Reports have come in that 60 percent of Snapchat users are under the age of 24, so if you're a Young Adult author or Middle Grade author especially, this app might be an incredible marketing tool for raising awareness about your books as well as to gain readers and build your author brand.
While some argue that piracy can actually make for good business in terms of building readership and spreading an author's brand, others counter that it costs the publishing industry countless numbers in revenue each year.
Barnes and Noble is taking advantage of their tangible retail spaces and large book stores, that are a great place to showcase their own authors and build their brand internally.
Most authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that builds brand loyalty.The most successful authors often have a Twitter audience that genuinely cares about them.
Most authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that builds brand loyalty.The most successful authors often have a Twitter audience that genuinely... [Read more...]
In this age of online anonymity that allows small people to behave this way towards authors, why couldn't Christian simply change her online name and start over, building a new brand and readership?
Griese points out that, according to the law of averages, authors who use a subsidy publisher will not make money on their books, although other benefits (credibility, speaking engagements, building brand, and so forth) may well accrue, rendering the book publishing effort worwhile.
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