So far we're mostly new authors so only in the process
of building our author brands.
Making sure to list your author website, twitter handle, or other way for readers to find out more info about you is a vital part
of building your author brand.
Not exact matches
The
author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty,
building reputation and
brand and boosting utilization
of hospital services through increased referrals to family and friends.»
Britton is also the
author of the new book YouthNation:
Building Remarkable
Brands in a Youth - Driven Culture.
By helping your employees
build that
brand rather than squelching individuality, you can
build an army
of very powerful advocates,» says Ted Rubin,
author of Return on Relationship #RonR and Dynamic Signal adviser.
This
author and entrepreneur has
built up a
brand earning her a net worth
of approximately $ 1 billion.
Fran Hauser is a long - time media executive, startup investor and
author of The Myth
of the Nice Girl.Best known for her role
building PEOPLE.com — one
of the biggest media
brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.
In this episode
of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director
of the INSEAD Blue Ocean Strategy Institute, and
author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition,
build a strong
brand, and get the world
of social media to start talking.
Ducker,
author of The New Business Manifesto, presented a plan for entrepreneurs to
build personal /
brand influence with content marketing, eventually seeking to launch a business from that attention.
Recognized as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and
Build a Following Around It, was released in April 2015.
He is also the
author of I F**king Love that Company on
building love
brands and co-
author of Getting to Plan B, a book on managing innovation.
She is the
author of «The Hardware Startup:
Building Your Product, Business, and
Brand».
Everett is the founder
of Walking TALL International and
author of Corporate
Brand Personality — Refocus your Organization's Culture to
build Trust, Respect and Authenticity.
He's the
author of «The Revenge
of Brand X: How to
Build a Big Time
Brand on the Web or Anywhere Else» and founder
of i-legions.com, which
builds revenue - generating
Branded Communities (R) for major
brands.
Renowned
author Bright has
built her personal
brand around being the epitome
of single womanhood - but when a fortune teller predicts doom if she doesn't fix unresolved issues with her past lovers, Bright must revisit her relationship with 5
of her exes.
In working with thousands
of authors over twenty years to help them
build their
author brand, enhance book discoverability and spark sales, we've identified a number
of initiatives
authors with minimal budgets can do to attract new readers.
Now, if you've been paying attention to marketing, you're aware
of how an
author should find their target audience, craft a positioning statement,
build a
brand, etc..
His order
of accomplishments may seem reversed by traditional standards until you realize that in today's environment
building an
author's
brand is nearly as important as creating his art.
While we
authors are responsible for
building our own
brands, we receive a great deal
of support and advice from HI on promo, and have a forum in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.
Authors who use the 20 minutes over daily morning cup
of coffee for creating platform are rewarded with better findability, interested audience who will buy your book, and networking that
builds your
author brand by teamwork, so we hope you join in over your morning coffee.
Whether you're an
author, a blogger, a comedian, or an evangelist — or some other business or
brand trying to get your message across —
building a platform online is one
of the most important things that you need to do.
It's a critical part
of your
author platform and a primary vehicle for:
Building a
brand
Collectively, all
of these components work together to help
build the
author's
brand, connect with target audiences and over time, convert members
of the target audience into buyers.
Using ebooks as marketable content to loyal, new, and potential customers can help publishers maximize a customer's engagement, expand discovery
of authors and content, and
build a strong
brand.
I worked with Claire Wingfield the winner
of my Pinterest for
Authors draw to help her
build her
author brand using Pins and Boards.
Author and marketing consultant Mark Schaefer will present his thoughts on the importance
of personal
branding today, the connection between
branding and books, and the essential elements
of building a «heroic
brand» in our information dense world.
The importance
of words — or keywords, is also discussed in Joanna Penn's «How to Discover and
Build Your
Author Brand» and Matthew Turner's «Creating an
Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods for your readers to find you.
You'll also receive regular email updates, packed full
of book marketing strategies,
author brand building ideas and even some technology tips (minus the geek - speak!).
Book discovery is the whole purpose
of book publicity and
brand building: when
authors and their books receive media attention,
build their
brand, and expand their online footprints, then they can differentiate themselves from competing
authors and books (and videos, blogs, and the like), and they can persuade potential readers to purchase their books.
You can join GoodReads, Shelfari, LinkedIn, Twitter, and all
of the other social networking sites that are where readers gather, and you can post messages, and you can
build your own
author platform online, and you can
build your
brand as an
author offline, too.
A network that passes a recommendation from readers to potential readers is a platform, and
building an
author's or
brand's platform becomes one
of the most important tasks
of book marketing.
I've been trying to
build my
author brand now for a couple
of months.
My business demographic is also
authors and I do see a lot
of the same on Twitter however, through
building relationships and interacting, and providing helpful, practical content, I've
built a strong fan base who are eager to purchase my first business book (sent out in a free «challenge» via email earlier this year)-- my non-business books are
branded differently and under a totally different
author account.
Remember, though, that as long as you're focused on
building your own
author brand and body
of work, the
author name you publish under should take precedence over the publishing company name.
How and when will you ever figure out that you need to create and maintain a website,
build and improve your
author's platform, join and become active in online and virtual communities / groups, become KNOWN as YOU, your
brand, online, as a sci - fi
author and blogger, a creator and curator
of useful content?
* Top literary agents can help you find the perfect title / subtitle for your book, turn your book into a series or
brand, decide which book you should pitch first, edit your book and / or book proposal,
build your
author platform, identify your competition and differentiate you, get you more publicity, and help
build a business around your book (with multiple streams
of income).
No, it won't make you sales immediately overnight (unless you've already got a bit
of a following), but it will help you
build an
author brand that will make sales — and, eventually, enough sales to support you in being the full - time
author you've always dreamed
of being.
Doing these things while writing your books and
building your
author brand will give you higher levels
of joy, happiness, and fulfillment along the way.
The investor is making a bet that they'll recover their investment, plus generate a profit, and the investee uses that capital to fund their business, either by paying their cost
of living, paying themselves a salary, hiring a publicist, or working with a
branding expert to
build their
author brand, etc. (To learn how to
build your
author platform and get published, start here.)
Just look at the difference between the sales
of «Robert Galbraith» [Rowling's pseudonym] and J.K. Rowling... Literary
authors, both traditional and independently published, need to learn how to
build brands that resonate with readers.
Your book title, book cover,
author name appear in front
of people, which helps
build author discovery and
brand awareness.
We
build brands and loyal communities
of readers for
authors, and create and design
author websites to help
authors build the foundation
of their digital strategies.
It's also worth noting that
authors who have spent time, effort, and money on
building a readership exclusively on KU have little to no
brand recognition outside
of it, so many who do leave are immediately hit with a lack
of sales through other channels and are forced back because, hey, a writer's got ta eat, too.
Reports have come in that 60 percent
of Snapchat users are under the age
of 24, so if you're a Young Adult
author or Middle Grade
author especially, this app might be an incredible marketing tool for raising awareness about your books as well as to gain readers and
build your
author brand.
While some argue that piracy can actually make for good business in terms
of building readership and spreading an
author's
brand, others counter that it costs the publishing industry countless numbers in revenue each year.
Barnes and Noble is taking advantage
of their tangible retail spaces and large book stores, that are a great place to showcase their own
authors and
build their
brand internally.
Most
authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead
of a social media community that
builds brand loyalty.The most successful
authors often have a Twitter audience that genuinely cares about them.
Most
authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead
of a social media community that
builds brand loyalty.The most successful
authors often have a Twitter audience that genuinely... [Read more...]
In this age
of online anonymity that allows small people to behave this way towards
authors, why couldn't Christian simply change her online name and start over,
building a new
brand and readership?
Griese points out that, according to the law
of averages,
authors who use a subsidy publisher will not make money on their books, although other benefits (credibility, speaking engagements,
building brand, and so forth) may well accrue, rendering the book publishing effort worwhile.