Sentences with phrase «of campaign advertising»

All of its campaign advertising on the platform was led by Cambridge Analytica data.
Dueling ads on gun rights by the National Rifle Association and a group backed by New York City Mayor Michael R. Bloomberg have joined the onslaught of campaign advertising in Virginia's elections this year.
[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...
So he kept his name out of his campaign advertising.

Not exact matches

According to a leaked memo obtained by BuzzFeed, an Australian agency owned by the global advertising giant Omnicom — which handles advertising and marketing campaigns for all of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many of the firm's clients are asking that their ads not appear on Breitbart.
The same way a creative advertisement or guerrilla marketing campaign (which should be part of the entrepreneurial arsenal, even though the lion's share of budget should go toward direct response advertising that has trackable results) is meant to get your attention, so too is the initial schmooze with a prospect supposed to be worthy of the attention they have given you — exciting them at the possibilities you have shown them, and delivered in an educational and entertaining way that leaves them fascinated and wanting more.
Its efficiency has allowed him to nearly double his customer base and quadruple the number of advertising campaigns he can manage by himself.
It was one of the largest and most aggressive advertising campaigns ever undertaken by a political campaign on those social platforms.
Topics included: early reporting on inaccuracies in the articles of The New York Times's Judith Miller that built support for the invasion of Iraq; the media campaign to destroy UN chief Kofi Annan and undermine confidence in multilateral solutions; revelations by George Bush's biographer that as far back as 1999 then - presidential candidate Bush already spoke of wanting to invade Iraq; the real reason Bush was grounded during his National Guard days — as recounted by the widow of the pilot who replaced him; an article published throughout the world that highlighted the West's lack of resolve to seriously pursue the genocidal fugitive Bosnian Serb leader Radovan Karadzic, responsible for the largest number of European civilian deaths since World War II; several investigations of allegations by former members concerning the practices of Scientology; corruption in the leadership of the nation's largest police union; a well - connected humanitarian relief organization operating as a cover for unauthorized US covert intervention abroad; detailed evidence that a powerful congressional critic of Bill Clinton and Al Gore for financial irregularities and personal improprieties had his own track record of far more serious transgressions; a look at the practices and values of top Democratic operative and the clients they represent when out of power in Washington; the murky international interests that fueled both George W. Bush's and Hillary Clinton's presidential campaigns; the efficacy of various proposed solutions to the failed war on drugs; the poor - quality televised news program for teens (with lots of advertising) that has quietly seeped into many of America's public schools; an early exploration of deceptive practices by the credit card industry; a study of ecosystem destruction in Irian Jaya, one of the world's last substantial rain forests.
Michael Dubin, co-founder of Dollar Shave Club, explains how his background in improv comedy helped him launch a viral advertising campaign.
The rising trend for taxes on sweetened drinks has prompted beverage industry giants like PepsiCo and Coca - Cola to spend billions of dollars on advertising and lobbying campaigns against the measures.
Not every business has the marketing mileage or budget to compete with the likes of Coca Cola or Apple and when it comes devising and executing the advertising campaign for your small or start - up business, -LSB-...]
By amplifying the strengths of billboard advertising and curbing the effects of its weaknesses, you can maximize the effectiveness of your billboard marketing campaign as a whole.
Facebook is running an advertising campaign that acknowledges it has had a problem with fake news and the misuse of data and goes some way to apologizing for these issues.
«The other great step forward is that many of the campaigns have included innovative rich media advertising, such as floating or expanding ads.
If you extend this statistic into the realm of advertising, you'll quickly realize that the colors you select for your ads can make or break a campaign.
Facebook, which has about 30 million active users in Germany out of a population of 80 million, has run a major advertising campaign in the country in recent weeks in an attempt to address concerns about privacy and control of personal data.
One such occasion was when Conde Nast plastered Times Square with posters touting each of its magazines in what was said to be a seven - figure advertising campaign.
Fortune took a look at seven of the most significant label changes and advertising campaigns that Miller brought to the market since the 1970s.
The COC saw the Pan Am Games as too big of an opportunity not to advertise, and decided to allocate part of its marketing budget for a campaign during the event, which takes place July 10 to 26 in Toronto.
One of the main advantages of creating a landing page devoted to one product or service is you can monitor your site's traffic and conversions more easily and quickly gauge the ROAI of advertising campaigns.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.
If your advertising campaign or direct - mail program is producing results, don't change it just for the sake of changing it.
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home - security client, it noticed a major discrepancy between the performance of its call - center vendors in North Carolina and Indiana.
If you are running new campaigns or smaller lists and make the mistake of leaving this default campaign feature on when creating your marketing campaigns, you will likely double or even triple your advertising costs without increasing the amount of revenue your marketing campaigns generate.
Not every business has the marketing mileage or budget to compete with the likes of Coca Cola or Apple and when it comes devising and executing the advertising campaign for your small or start - up business, it often pays to be creative.
Amy Marshall, owner of Ohio's Webbed Marketing says, «Post a photo or video of an advertising campaign, and then say, «What are your thoughts?»»
These three brands have tapped into something deeper in all of us with their spot - on video advertising campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.
PH: In terms of where the two differ, political advertising is done often in real time, especially when you're campaigning.
Start to build your remarketing lists now across all of your online advertising campaigns.
The design of the pamphlet and donation envelope was chic and modern, reminiscent of posh advertising campaigns for brands like Urban Outfitters and Paper Source.
TBG's CEO Simon Mansell told TechCrunch that one of their clients recently spent $ 1 million on a social advertising campaign that stretched across Facebook's mobile and desktop newsfeeds.
We spent our days brainstorming new campaigns, creating advertising slogans and, at the end of the day, creativity was what mattered.
As one of the eight Canadians featured in Nicorette?s new web - based advertising campaign, Fraser wants to quit.
In mid-February, the CTC started a large advertising campaign in China with the goal of coaxing an extra $ 300 million out of Chinese tourists each year by 2015.
Regardless of official sponsorships or giant advertising budgets, marketing to such a captive international audience through email, social media, online and mobile campaigns requires you to speak your target audiences» languages, and it requires more than just translating words.
If you've learned how to find, evaluate, and run these types of advertising campaigns, there are businesses you can reach out to who would be very interested in putting your marketing experience to good use with booking native campaigns.
Our success was ultimately driven by the media coverage of our Instagram campaign, which ultimately helped reduce our budget and the need for paid media advertising.
Working with you, we develop a tailored advertising campaign that spans our broad range of media products.
Mobile advertising, too, shouldn't be forgotten — one study found that localized mobile ads outperform 86 percent of English campaigns in both click - throughs and conversions.
Deep links are used in engagement campaigns because this allows ecommerce apps to advertise an actual item instead of only the ecommerce app itself.
In the days leading up to Trump Jr.'s visit, one of its development partners in Gurgaon, near the capital of New Delhi, launched an advertising campaign on the front page of India's most widely circulated newspapers to lure buyers.
The same way that major brands don't use the same advertising campaigns across all regions, making sure that your and your company's mission is resonating with a diverse group of people is important for building a successful business.
In 1962, Avis was in search of a new advertising campaign.
The realtors» argument reached its absurd extreme last year, with an advertising campaign suggesting homeowners will be at risk of break - ins and assaults if their personal information became more readily available online.
The account features photo sets of work by iPhone photographers, effectively acting as an extension of Apple's existing «shot on iPhone» advertising campaign.
Microsoft, for example, has reduced itself to heckling Google with two campaigns: «Scroogled,» about the alleged evils of Google's e-mail advertising policy (something that consumers have met with a shrug ever since Gmail's introduction nearly a decade ago); and the «Bing It On Challenge,» in which people on the street pick the search results they like best (which apes the old Pepsi Challenge — a campaign that defined Pepsi by what it isn't, and thus condemned it to being Coke's bridesmaid forever).
Their conversation is peppered with sentences that begin «People told us...» followed by a summary of the advice: «Don't waste time distributing through mom - and - pops,» «Don't locate your flagship store on Newbury Street,» «Do spend money on an advertising campaign
As with Kickstarter, a well thought out communications and advertising plan will likely dictate the success of your equity crowdfunding campaign.
At least one analysis, from media tracking firm mediaQuant, said that Trump received roughly $ 3 billion in free advertising in the form of news coverage during his campaign.
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