Sentences with phrase «of channel strategies»

Lead the development and ongoing optimization of channel strategies including email marketing, mobile marketing, paid media, and social media to increase customer engagement and LTV

Of all the companies in the top 5, Lenovo is likely best positioned in terms of channel strategy to grow its tablet business and IDC expects to see more of its successful notebook PC lineup migrate into the detachable tablet category.

Not exact matches

This generation will demand the convenience of browsing, shopping and receiving customer service through mobile and social - media channels, so your strategy, from marketing to operations to human - resource management, needs to consider this.

Attracting small donors through digital channels resembles the presidential campaign fundraising strategy of Vermont Sen. Bernie Sanders (D), but Harris insists she's just focusing on this year's midterm elections.

The lure of predictable revenue is so attractive right now that even companies which, like Cisco, were once synonymous with hardware development are shaking up their strategy and benefitting from growing subscription channels.

A new strategy, rebrand and expansion into different selling channels are all part of Robert West's plan to revamp Jesters Pies.

While top - down channels are used to communicate vision and strategy in order to get policies and processes aligned with them, bottom - up processes are necessary too, in order for leaders to be aware of the issues faced at the lower levels, as well as to measure the impact of the policies and practices implemented.

With a strategy, you can develop a consistent brand experience across all of your channels, which is absolutely essential for long - term growth.

Oz Ahmad is the co-founder and president of Pepper Gang, a digital - marketing firm in Cambridge, Mass. specializing in creating innovative, marketing strategies through digital channels.

More than four - fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.

One of the most important factors for brand success is consistency — adhering to those brand standards, precisely, across every marketing channel and strategy you pursue.

The attribution model, which is the foundation of a marketing strategy, determines how to measure value and credit the right channel for the sales that have taken place.

«We are initiating pilots for a broad range of machine learning use cases - from detecting anomalies for fraud and cybersecurity, to generating targeted trading strategies to share with clients, to optimizing our client servicing channels,» Zames said in an April note outlining the bank's tech strategy.

Corus — an integrated media company with specialty TV channels of its own, including the W Network, YTV and Treehouse — was spun out of the Shaw cable business back in 1999, when the Shaws didn't think so - called convergence strategies made much sense.

About Michael Roberts: Michael Roberts serves as Chief Marketing and Digital Strategy Officer at Bank of America Merchant Services, overseeing all aspects of proactive marketing, internal and external communications, and digital channels and capabilities.

Ryan Vanni is founder and CEO of BKWLD, a digital agency based in Sacramento he formed in 2001 at the age of 21 to offer strategy, design and execution across all digital channels to a wide range of consumer brands.

As vice president of product strategy, Mike Watson oversees Durham, N.C, - based Cree's corporate communications, brand development and web and social - media channels.

It's part of a wave of e-commerce players opening up storefronts, a shift motivated by the growing competition for consumer attention online, according to Sucharita Mulpuru - Kodali, vice-president and principal analyst for e-business and channel strategy at Forrester Research.

An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short period of time.

You'll be using these as foundations of your strategy and key channels for social networking.

In late August, YouTube announced a new advertising strategy: its rollout of branded channels and participatory channels, allowing companies to advertise specific products or services.

Unfortunately, that embrace occurred without a lot of forethought or strategy as to how this new medium would differ from earlier media channels.

One of Sonntag's biggest management challenges is how to unify and implement strategy for a company with three diverse channels.

We don't need M&A to deliver our growth and we are very much focused on our strategy of driving growth by accelerating our core products, by continuing to expand into white spaces like chocolate in China, chocolate here in the US, and continuing to expand our position in all kind of — all retail channels including e-commerce.

Many times, when companies first start experimenting with content marketing tactics, they eagerly jump into many of the well - documented strategies such as creating a company blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their marketing tactics and lead to an eventual failure.

When you begin planning and creating the editorial calendar of your engaging content strategy, it is important to consider not only which channels your target audiences are on, but which pieces of content are best used on each channel.

We recently had an opportunity to sit down with Charles Drucker, Vantiv's CEO, Daniela Mielke, chief strategy and product officer, and Matt Taylor, group president of integrated payments and emerging channels, to discuss some of the biggest trends affecting processors and the payments industry as a whole, including Apple Pay, EMV, mobile point - of - sale, and Vantiv's growth strategy.

At approximately 22 % of our total revenues in the twelve month period ended April 27, 2013 and approximately 22 % of our total revenues in the thirty - nine week period ended April 27, 2013, our online retailing operation represents a critical element of our omni - channel strategy.

In addition, if our grassroots marketing efforts are unsuccessful and we are required to use traditional advertising channels in our overall marketing strategy, then we will incur additional expense associated with the transition to and operation of a traditional advertising channel.

However, with a solid plan in place — including a strategy for pre-show, at - show, and post-show — you can reap the significant return of this valuable marketing channel.

5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it.

While seed stage companies are focused on product development, early stage companies typically have a handful of users testing a beta product while fine - tuning their go - to - market strategy and building out sales channels.

I've worked in Paper Mills, as a sales engineer and manager, an operations and strategy leader, and most recently as a sales channel manager for 1/2 of the U.S. I'm keeping my coaching business part time for a period of time until I'm ready to take it full time.

Here's the thing: any reputable social media marketing agency is going to audit your social channels in the process of coming up with a proposal, developing a strategy and then executing it.

As President and CEO of TD Ameritrade, he is primarily responsible for the oversight of the strategy and operations supporting the company's three client channels: Retail Investing, Trading and Institutional, along with additional responsibilities overseeing technology, operations and corporate functions.

Your digital marketing strategy might incorporate elements of all three channels, all working together to help you reach your goal.

Each strategy is built upon our fundamental stock picking process with the objective of outperformance through clear and predefined channels.

Factors that could cause actual results to differ materially from those expressed or implied in any forward - looking statements include, but are not limited to: changes in consumer discretionary spending; our eCommerce platform not producing the anticipated benefits within the expected time - frame or at all; the streamlining of the Company's vendor base and execution of the Company's new merchandising strategy not producing the anticipated benefits within the expected time - frame or at all; the amount that we invest in strategic transactions and the timing and success of those investments; the integration of strategic acquisitions being more difficult, time - consuming, or costly than expected; inventory turn; changes in the competitive market and competition amongst retailers; changes in consumer demand or shopping patterns and our ability to identify new trends and have the right trending products in our stores and on our website; changes in existing tax, labor and other laws and regulations, including those changing tax rates and imposing new taxes and surcharges; limitations on the availability of attractive retail store sites; omni - channel growth; unauthorized disclosure of sensitive or confidential customer information; risks relating to our private brand offerings and new retail concepts; disruptions with our eCommerce platform, including issues caused by high volumes of users or transactions, or our information systems; factors affecting our vendors, including supply chain and currency risks; talent needs and the loss of Edward W. Stack, our Chairman and Chief Executive Officer; developments with sports leagues, professional athletes or sports superstars; weather - related disruptions and seasonality of our business; and risks associated with being a controlled company.

I'll be going into a little more detail about the channels and strategies you'll use to promote your brand in my section on ongoing support near the end of this guide.

Online marketing covers a wide range of activities, strategies, platforms, and channels.

The Ministry of Strategy and Finance of South Korea until the end of June will publish the structure of the system of taxation on crypto currency, reports local news channel Fuji News Network (FNN).

This move is building up on the overall 24Option strategy to expand its communication channels and increase the awareness of its brand.

The best employees / consultants obsess about optimizing for a Marketing Portfolio and possess the incredible capacity to understand each channel's purpose, are able to recommend content matches in response to the customer need, and finally measure success of that portfolio strategy.

Panelists at Business Marketing Association Minnesota «s February event, «Strategies to Win: The Evolution of Channel Marketing» all agreed that the level at which their company leverages data in its marketing channels has increased significantly in recent years.

Boohoo's marketing strategy mainly consists of content marketing through it's website, as well as a strong presence on all major social media channels.

However, the difference is that professional traders will use these indicators as part of a holistic strategy (e.g. trend trading, scalping, channel trading etc) that takes into account market conditions, analysis and candlestick patterns.

But now we are promoting content via twitter, facebook and other social channels, all of a sudden, it's an SM strategy, really it's just an evolution of how we can communicate.

Successful link building involves using the most efficient channels (regardless of the medium) and multiple strategies to link build.

Further reading: value of dark social channels for marketing, Defining a content strategy for the Internet of Things

As a global payment solutions and commerce enablement leader, Verifone's strategy is to develop and deploy «best in class» payment solutions and services that meet or exceed global security standards and help our clients securely accept electronic payments across all channels of commerce.