Not exact matches
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly
competitive industry; changes in the retail landscape or the loss
of key retail customers; the Company's ability to maintain, extend and expand its reputation and brand image; the impacts
of the Company's international operations; the Company's ability to leverage its brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its
market share, or add products; an impairment
of the carrying value
of goodwill or other indefinite - lived intangible assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings
initiatives; changes in relationships with significant customers and suppliers; the execution
of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility
of capital
markets; increased pension, labor and people - related expenses; volatility in the
market value
of all or a portion
of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's ability to protect intellectual property rights; impacts
of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact
of future sales
of its common stock in the public
markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements
of the Company's consolidated financial statements; and other factors.
Even if that multiple is based on historical ranges (medians or averages) or is comparable to industry peers or the
market as a whole, investors fall short
of capturing the uniqueness
of a company's future cash flow stream and balance sheet via a discounted cash flow process, which considers all
of the qualitative factors
of a company — from a
competitive assessment to the company's efficiency
initiatives and beyond.
To get you up to speed for the rest
of the trade show, the pre-event session covers the following:
competitive analysis, current industry issues, successful
initiatives, mobile payment options and mobile
marketing methods (View Video for more information).
To get you up to speed for the rest
of the convention, the pre-event session covers the following: current industry issues, mobile dating financials,
competitive analysis, successful
initiatives and mobile
marketing methods (Please watch this Video to learn more).
To get you up to speed for the rest
of the event, the pre-event session covers the following: mobile software selection, successful
initiatives, mobile
marketing methods,
competitive analysis and trends (Please watch this Video to learn more).
To get you up to speed for the rest
of the event, the pre-event session covers the following: successful
initiatives, mobile
marketing methods,
competitive analysis, mobile demographics and business models (View Video for more information).
To get you up to speed for the rest
of the conference, the pre-event session covers the following: financials, successful
initiatives,
competitive analysis, software selection and
marketing methods (Please watch this Video to learn more).
To get you up to speed for the rest
of the convention, the pre-event session covers the following:
competitive analysis, mobile
marketing methods, successful
initiatives, mobile software selection and business models (Please watch this Video to learn more).
According to Kiernan Mathews, the director
of the COACHE
initiative and the author
of the white paper, the joy and relief
of tenure can fade quickly in the face
of increased teaching loads, greater expectations for service and advising, a more
competitive market for grants, and the disappearance
of mentoring programs that supported them as early - career faculty.
Accordingly, I favor
competitive market - driven approaches alongside publicly funded
initiatives, so long as all
of these are held publicly accountable using the same standards and measures
of performance and benefits.
The
initiative seeks to serve a population
of adults that do not have the required skills to work in the
competitive 21st century labor
market.
An investor might believe that if it performs a deep - dive analysis
of the company, talk to management, suppliers, individual franchise managers, understand future
initiatives or trends that might not be priced into the value
of the company, it can obtain a
competitive advantage over the
market in terms
of understanding the company's value and / or future direction.
In today's highly
competitive environment, unified firms develop firm
marketing initiatives to further the interest
of the firm, as well as departmental and individual
marketing strategies.
If a project is starting, be it
marketing,
competitive / business intelligence, knowledge / records management, business research, a reorganization
of workflow, a book / major paper being prepared, wouldn't it be nice to be called to the table at the beginning
of the
initiative?
She specializes in applying critical oversight to the collection and analysis
of competitive intelligence and
market research, and translating that data into practical, applicable and unique firm
initiatives.
Mallesons Stephen Jaques
of Sydney, Australia, created its innovative TalentNet
initiative as their answer to the highly
competitive labor
market in Australia.
There can be no assurance that we will not be forced to engage in price - cutting
initiatives or to increase our
marketing and other expenses to attract and retain users in response to
competitive pressures, either
of which could materially and adversely affect our business, results
of operations, and financial condition.
Qualifications Summary
Marketing and Sales Manager * Highly creative marketing and sales manager with a more than 30 - year track record of delivering results in highly competitive markets * Business strategist with success in formulating and implementing initiatives to achieve market share and profitability * Team player who collaborates with others to accomplish stated goals and objectives while building strategic par
Marketing and Sales Manager * Highly creative
marketing and sales manager with a more than 30 - year track record of delivering results in highly competitive markets * Business strategist with success in formulating and implementing initiatives to achieve market share and profitability * Team player who collaborates with others to accomplish stated goals and objectives while building strategic par
marketing and sales manager with a more than 30 - year track record
of delivering results in highly
competitive markets * Business strategist with success in formulating and implementing
initiatives to achieve
market share and profitability * Team player who collaborates with others to accomplish stated goals and objectives while building strategic partnersh...
Areas
of Expertise: New Business Cultivation Needs Analysis & Consultative Sales Sales Forecasting & Budgeting Sales Tracking using CRM Software Key Account Management Account Service & Technical Support for Products
Competitive Market Intelligence Account Expansion Pricing Strategies & Negotiations Channel Sales with Resellers & OEMs Trade Shows Advertising
Initiatives to the Trade Sales Distinctions: Dale Carnegie «Sales...
I promoted product and business «branding»
initiatives that focused on territory development and sales and
marketing successes that allowed me to garner a deeper understanding
of the
competitive environment, and focused on the customer, whose service experiences were immeasurably improved through implementation
of these forward - thinking ideas.
• Utilized thought - leader for research, development, implementation, and analysis
of Social Media
initiatives,
market research and forecasting
of product lines, competition, and upcoming technologies ensuring complete
competitive advantage
• Highly experienced in determining clients» advertising needs by interviewing them in detail and coming up with effective plans to meet these needs • Hands - on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and campaign lengths • Proven ability to effectively and efficiently prepare advertising budgets, calendars and project schedules • Deep insight into recommending creative concept revisions in sync with clients» dynamic advertising needs • Effectively able to plan and implement advertising and promotional campaigns to meet
market share increase requirements • Demonstrated ability to initiate
market research and analysis to determine
market opportunities for business • Proficient in developing pricing strategies for products and services in sync with
competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness
of running advertising campaigns • Adept at tracking advertising budgets and expenses to evaluate each campaign module based on program objectives • Qualified to plan and prepare advertising materials to increases sales
of products and services • Excellent skills in setting advertising goals and forecasts, driving key
initiatives and projects and ensuring revenue growth through well - placed advertising efforts
My knowledge
of competitive marketing techniques along with the ability to support brand and
marketing initiatives to ensure absolute execution across all platforms has earned me considerable popularity as a brand ambassador.
The primary role
of marketing is to understand the marketplace, and interpret the voice
of customers, to align strategic promotional
initiatives with customers now and in the future, positioning organizations to become and remain both
competitive and profitable.
Results - driven executive with a notable record
of success leading strategic
marketing and business development
initiatives in highly
competitive media environments.
To be considered for this exciting Graduate Recruitment Consultant role, you will need the following skills and experience: 1st class or 2:1 degree Attention to detail is critical Fantastic communication and relationship building skills Ability to work as part
of a team or on your own
initiative Drive and tenacity to succeed in this
competitive market YES, I am definitely interested.
Core Competencies Expert at Building Brand Awareness • Great Business / Client Networking • Understanding
of Competitive Landscape People Centric / Client Acquisition / Retention • Demonstrate Passion to Excel • Strong
Marketing Campaign Strategies • Solutions Oriented Business Development • In - store
Marketing Initiatives / Events
Proven ability to identify lead referrals into established and confirmed appointments, with deep understanding
of market intelligence,
competitive positioning and new product development
initiatives.
Provider
of leadership sales and
marketing services to health plans that optimize their
competitive position in the
market and raise the performance
of all client team members to higher levels: * Develops
competitive advantages in their particular
market * Creates product offerings that drive enrollment and retain membership Consistently lead health plan restructuring
initiatives to develop and achieve strategies that diffe...
Brand
Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis
of target
markets, clients, and consumers Manage all aspects
of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success
of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization
of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits
of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion
of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational e
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge
of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency
Web
Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing
marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing strategies through strategic target audience assessment and analysis Collaborate in all phases
of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success
of website and online
marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing initiatives using data and related key metrics and evaluating the digital
marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing maturity level, ensuring highest
competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity
of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital
marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing tools, along with related talent among team with focused collaboration and the promotion
of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge
of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficiency
SPX Corporation, Service Solutions (Warren, MI) 5/2000 — 7/2003 Manager,
Marketing Communications • Planned and executed marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
Marketing Communications • Planned and executed
marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing communications for a $ 500 million business unit • Directed team
of twelve
marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for
marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales
initiatives in print & electronic media, trade shows, and direct mail • Evaluated
market trends,
competitive products and services, and measured ROI for campaigns