I like wiep am a firm believer in the value
of competitor research.
Use social platforms to your advantage — as a means of communicating your value proposition, as a source
of competitor research and as an industry database.
What I don't get though is why behaviour like sceintists e-mailing each other about the competence or quality
of a competitors research is seen to be unusual or unexpected, I would expect this in any field of science.
Not exact matches
Part
of the problem is that, compared to the company's
competitors, Dell simply hasn't spent enough on
research and development.
In the first decade
of the century, the large integrated oil companies traded at an average discount
of between 11 % and 12 % compared to their pure - play
competitors, according to a study conducted at the time by Citi Investment
Research and Analysis.
Conducting Competitive
Research: Understanding the Benefits Conducting a competitive assessment should be an ongoing process, one in which you continue to deepen your understanding
of the strengths and weaknesses
of your
competitors.
Rather than increasing the risk
of losing skilled employees to
competitors,
research shows that WLES makes employees more likely to stay.
Conducting Competitive
Research: Using Tools There are a growing variety of competitive research tools available, depending upon whether your competitors are publically - traded companies or private
Research: Using Tools There are a growing variety
of competitive
research tools available, depending upon whether your competitors are publically - traded companies or private
research tools available, depending upon whether your
competitors are publically - traded companies or privately held.
All
of this
research should produce an image that looks something like this for each audience and
competitor:
Thinking about
competitors, endlessly
researching them, making spreadsheet after spreadsheet takes up a lot
of time, especially when there are a lot
of them.
Searching
competitors» job listings can be a useful means
of finding that industry information if you aren't in the position to purchase salary study information or work with a firm that conducts compensation
research.
Phones using Apple's iOS, Android's closest
competitor, made up 25 percent
of sales in the same period, according to data from Kantar, a market
research group.
Holger Mueller, a principal analyst and vice president
of Constellation
Research, said that it makes sense for HPE to consider going private given that its number one
competitor is Dell, which «has the opportunity to transform itself without the quarterly pressure from the stock markets.»
Of course its vital to do your research, gather the views of your team, look at your competitors and all the other aspects of building a successful employer brand, but you need to keep the momentum up to
Of course its vital to do your
research, gather the views
of your team, look at your competitors and all the other aspects of building a successful employer brand, but you need to keep the momentum up to
of your team, look at your
competitors and all the other aspects
of building a successful employer brand, but you need to keep the momentum up to
of building a successful employer brand, but you need to keep the momentum up too.
Because
of this,
competitor research should also be a consideration when developing your buyer persona strategy.
If you're
researching the cost structure (or strategic plans)
of a large publicly traded
competitor, do what Jim Pierson does.
At the drugstore Duane Reade, we did an extensive amount
of research and found that on every measure customers cared about, the
competitors were better.
Research shows that if price and products are
of equal value, consumers who receive poor service will take their business to a
competitor.
We don't do sponsored
research or «pay to play» deals like some
of our
competitors.
From your
competitor research (see # 1), you already have an idea
of how other businesses in the area are presenting themselves online.
You can apply this to client meetings, presentations, or even
research you might be doing related to a new product, or
competitor — being prepared is under - rated, but never goes out
of style.
If you want a clear picture
of your
competitors» online strategy, it is essential to do keyword
research.
The first thing I do for
competitor research is to make a list
of all my
competitors and put them through SimiarWeb in order to get a good idea
of which traffic channel (s) they are doing well in.
In fact, 7
of the top 8 most effective Intent data points all involved
competitor research and comparison.
But if you are doing any type
of keyword
research,
competitor research, keyword volume lookup, I have found SEMrush to be much more reliable.
Will work on conducting competitive
research and analysis
of competitors, providing actionable competitive intelligence, developing and presenting sales trainings, and other assigned duties.
When it comes to social media advertising,
competitor research is a little trickier due to the lack
of tools and highly personalized targeting capabilities social networks have to offer.
The Venture Fellow will be working closely with our Entrepreneur - in - Residence («EIR») assisting in the the development
of the business plan, sourcing early team members and conducting
research and analyses
of the market and
competitors.
Besides having employees themselves
research competitors, make it part
of the training; it's simply more efficient and effective.
You can then click on Organic
Research to find a list
of all the keywords your
competitors are ranking for also, which usually come from the content your
competitors have
researched and written about.
Besides giving you a ton
of content inspiration, topical questions can be an effective niche
research tool as well as
competitor research tactic (e.g., find out which questions your
competitors» customers are asking and answer them more effectively.)
You are not done
researching a keyword phrase unless you have analyzed the search results page for that phrase and you understand what kind
of competitors win... If you're targeting a phrase and the search results page for that phrase includes videos then you should consider creating video.
Many
of our
competitors have significantly greater financial, technical and human resources than we have and superior expertise in
research and development and marketing approved services and thus may be better equipped than us to develop and commercialize services.
If one or more
of the analysts initiate
research with an unfavorable rating or downgrade our Class A common stock, provide a more favorable recommendation about our
competitors, or publish inaccurate or unfavorable
research about our business, our Class A common stock price would likely decline.
Old Spice in the US has broken further away from key
competitors in the men's deodorant category in recent weeks, according to YouGov BrandIndex, the only daily consumer perception
research service
of brands.
With a little digging — such as evaluating your backlink profile to determine the state
of your offsite strategy, or conducting competitive
research to see how your content stacks up against a
competitor's — you should be able to pinpoint the problem further.
If you know how to see the whole process
of writing a business plan through — including business funding plans, market analysis,
competitor research, and so on — clients will be lining up for your services.
Because our business model is based on providing innovative and high - quality products, we may spend a proportionately greater amount
of our revenues on
research and development than some
of our
competitors.
As far as we have seen, neither
of these
competitors have the breadth
of marketing that XYO has, nor do they have the depth
of research, capacities for ensuring data veracity, or reach.
Evaluation should always be in the context
of industry KPIs,
competitor research and your own company performance measurements.
Competitor research, hashtag
research and identifying trends are just a part
of my initial discovery and mixing and matching data looks like there are other hidden gems lurking around.
You've already done
research in your niche and you've probably kept track
of your
competitors as well.
Therefore, keyword
research must be done in consonance with your product team so that your company's product can be discovered in an organic search rather than the product
of a
competitor, simply by optimal selection
of long tail keywords.
Research the competition and see if they boasts common links that you could also get... this is often one
of the easiest ways to find out about links opportunities: observing the link profile
of your
competitors.
Competitor Research In An Inbound Marketing World — Has embracing the idea of inbound marketing changed how you approach competitor
Competitor Research In An Inbound Marketing World — Has embracing the idea of inbound marketing changed how you approach competitor r
Research In An Inbound Marketing World — Has embracing the idea
of inbound marketing changed how you approach
competitorcompetitor researchresearch?
One
of the most important parts
of an SEO strategy is proper
competitor research.
Some
of the key aspects
of SEO are: Keyword
Research, Competitive Analysis (or
Competitor Analysis), Website Architecture, Keyword Density, Internal Linking, SERP Tracking, Link Building, Social Media Marketing etc..
This reality and the conditions that pertain to it mean that you can float on the seas
of authority bloat that fuels your vertical, but the efforts that it requires is simply not worth it to build any kind
of sustained ranking, as too many levers must float in your favor — such as the website where your link was originally hosted maintaining it's weight before being pillaged by other SEOs capable
of basic competitive
research — or your
competitors being bad enough to not have an SEO who has heard
of competitive
research — in order for it to be a worthwhile strategy.
Using data gathered from
competitor research is a popular approach, but other strategies you may wish to consider include typing your keyword into Google and then trawling through the results, using a directory such as DMOZ as a starting point, or working through a target list
of relevant newspaper, ezine, and magazine sites.
There are many ways to find potential link providers with the
competitor research portion
of the process likely to throw up a good few possibilities.