Sentences with phrase «of content marketing»

As part of your content marketing strategy, identify the type of buyer who is your organization's top priority.

Another benefit of free eBooks is the ability to use them as a form of content marketing for small businesses.

You also engage in one of the highest forms of content marketing by providing useful, interesting content about your firm.

With the rise of content marketing in the last decade, writers are more in - demand than ever.

The most popular type of content marketing tactics used by B2B marketers includes blogging or writing articles, white papers, and case studies.

Traditional online content - such as blog posts and news articles - will always have value, but it's becoming clear that the future of content marketing lies in video.

Even if the world of content marketing is heading in a more video / audio direction, being able to articulate your thoughts or an idea well will always be important.

Visual content plays a big role in the success of a content marketing strategy.

As the practice of content marketing continues to evolve and expand, so has the list of possible initiatives that a marketer can undertake as part of this discipline.

The goal of these content marketing programs is to help companies build their presence online and awareness among consumers, often with content that doesn't directly promote the company itself.

One of the ways for bloggers and content marketers to get the best out of their content marketing efforts is to build a list of email subscribers.

The best way to do this is to demonstrate the benefits of content marketing for your business.

Public relations firms have been doing this for years, but using this strategy as part of your content marketing efforts presents a huge opportunity for restaurants.

And as with all other aspects of content marketing, measurement is a must.

As a founder of a content marketing agency with a decade of experience, I know this firsthand.

We've developed two guides that will help you build the perfect playlist of content marketing tactics for the year ahead.

A variety of ways exist to measure the performance of a content marketing plan, but you ultimately need to measure against the goal set for your marketing objective.

Likewise, combining the power of content marketing with PR is another proven way to get your prospects to take action.

If you're struggling to keep up with your content obligations and not sure the various pieces of your content marketing strategy are really working together, check this out and keep it handy.

In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89 %.

This three - step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.

During that presentation, the panel discussed the importance of content marketing for law firms and how a sound content strategy can enable law firms to achieve their business development goals.

Blog posts with an informational message are a perfect example of content marketing for attorneys.

Both employees should contribute to all three responsibilities, and leadership of the content marketing program is shared between those employees.

The trend of budgets potentially shrinking is a sign — to me at least — that we're about to go a bit downhill in terms of people's perceived value of content marketing.

Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness.

With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content marketing?

The rise of content marketing moves toward digital maturity.

89 % of the survey respondents report that, while they are still facing content marketing problems, the effectiveness of their content marketing strategy is increasing.

I am a huge fan of content marketing, so it hurts a little bit to admit that content isn't king.

However, it's now proved that data is an essential component of content marketing.

One thing you may notice in this example is that most of our content marketing is focused at the top of the funnel.

Measuring performance — A variety of ways exist to measure the performance of a content marketing plan, but you ultimately need to measure against the goal set for your marketing objective.

It's great for monitoring the impact of all your content marketing efforts.

Search engine optimization is an important element of content marketing, and we will tackle that in a separate blog post because it is so comprehensive that it deserves its own space.

In this article, we explore some of the basics of content marketing for lawyers.

The primary purpose of content marketing is to get people to buy your LMS product.

When people think of content marketing, they automatically jump to blogging.

Note the range and diversity of content marketing topics, and the expert status of previous guests.

Because it serves a dual purpose, working with social media often requires a distinct set of content marketing processes and procedures.

We're publishing this update because editorial calendars continue to be a cornerstone of content marketing planning.

I can't stress enough how critical it is to measure the results of your content marketing activities so you can continually learn what your audience likes and use that information to continually improve.

Hopefully, these examples have encouraged you to look for ways you can write a book as a series of content marketing blog posts during 2013.

One of the tenets of content marketing is that you need to understand — and write specifically — for your audience.

Really, if you stay on top of content marketing trends, you can achieve a lot.

But if brands want to take advantage of content marketing trends and leverage their efforts to their fullest extent, they'll need to look at everything content can help them achieve.

The first rule of content marketing is understanding your market.

For many good reasons, blogging is likely the heart of your content marketing strategy.

And remember, outreach is a key part of the content marketing equation because your influencers will play a major role in the success of your content.