Sentences with phrase «of crafting brands»

We're in the business of crafting brands that make an impact.

He employed the most literal way of crafting a brand story by taking a well - known and beloved fairy tale and putting that story's title right into his brand's name.

Not exact matches

With tastes in many beer - drinking countries shifting away from mass - produced brands and toward craft brews, such products may find themselves in a perfectly timed window of opportunity.

Add the incursions by craft breweries, which made national brands seem hopelessly dull to many, and the return of hard liquor — beer dropped from 56 % of alcohol consumed in 1999 to 48 % in 2014 — and it made for a depressing picture for mainstream giants like Miller Lite.

Just as you dress for the job you want, craft your personal brand — that is, proud owner of the gig you want — and start presenting yourself that way in advance.

But all social media brand presence is time consuming if done right, and the advantage for smaller brands is that with niche audiences they are more likely to craft content considered relevant by Facebook's algorithms and thus see their posts make it into more of their fans» feeds.

Golden Road Brewing is the largest craft beer operator in L.A. County but a tiny competitor among craft brands nationwide — it's expected to only sell about 45,000 barrels of beer in 2015.

Heineken CEO Jean - François van Boxmeer and Lagunitas founder Tony Magee said in prepared statements that the deal would help Lagunitas build its brand globally, reaching parts of the world that other U.S. craft brands haven't yet tapped.

Andy Goeler, CEO of craft at AB InBev, contends that big beer brands like Budweiser are often mocked by the craft industry, so he sees no harm in «Big Brother» poking back.

For a solid hour, effervescent Facebookers quoted advertising legends like Bill Bernbach, discussed the «craft of film» and being «on brand,» and showed us heart - tugging commercials — all without once using the word «algorithm.»

MillerCoors, the joint venture of brewing giants SABMiller and Molson Coors (TAP), has been in the business of buying craft brands longer than most.

A craft cannabis brand called Flow Kana is building a marijuana processing and manufacturing hub on the site of a former winery in Mendocino County.

«And that's different for all of the marketing arms, who are used to controlling messages and crafting an image and a brand.

The real brunt of personal branding is not meeting people; it's the silent and diligent work on your strategy and your craft, which takes hours of solitude and reflective thought.

Give value to your brand by careful crafting of an article that offers valuable opinions and advice to a wide audience.

Shipments fell at six of the seven top craft beer brands in 2017, according to Beer Marketer's Insights.

Spend time crafting a logo you're proud of and you'll likely build a brand you can stand behind.

Salamunovic said he often visits these stores when he's staying at his second home in Los Angeles to pick up brands such as Vince, John Varvatos and the Made & Crafted line by Levis — all of which he says are difficult to find in Canada.

«Elysian's brands are an important addition to our high - end beer portfolio, and we look forward to working together,» said Andy Goeler, CEO of Craft at Anheuser - Busch at the time.

It doesn't matter how well branded the company is — it won't work if we don't believe in the quality of their brands,» says Scott Whitley, who steers the Tenth and Blake Beer craft portfolio at MillerCoors.

«There is confusion and unfortunately a lack of transparency on the labels of the acquired brand,» says Julia Herz, craft beer program director for the Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Big Beer.

«Design is more than the aesthetics and artifacts associated with products; it's a strategic function that focuses on what people want and need and dream of, then crafts experiences across the full brand ecosystem that are meaningful and relevant for customers.»

«Now, thanks to more adventurous palettes and more craft beer companies giving consumers more choice, people are reaching for a wider circle of brands.»

«Every province across this country brews incredible craft beers, might have incredible wines, craft distilleries and there's no way a liquor monopoly in a province can carry all of the brands.»

Everything worth keeping has been artfully crafted into the brand of your dreams — and your customers» dreams.

«Our strategy is to bring back the craft style recipes in our existing portfolio of 80 iconic brands, partnering with existing craft brewers and investing with craft brewers where appropriate,» Sweeney said.

The Brewers Association has launched a new suite of materials to help retailers activate the independent craft brewer seal in their businesses and differentiate authentic independent craft beer from Big Beer acquired brands.

Today, the venerable non-profit group encompasses 37 unique companies — the most since the repeal of Prohibition — from legendary brands and renowned global icons to emerging distillers that are building the next generation of our timeless craft.

Boston Beer hasn't been the only craft brewer in town for a while now, but competition is tougher than ever — think of how many craft brands you can name.

Both moves come after ZX Ventures opened the first of its new Kaiba Craft venues in Tianzifang, after acquiring the Belgian beer bar brand from founder Rudy Wimmer at the beginning of the year.

From Stories to ads to live video, Instagram offers a variety of strategies that marketers can use to craft a brand narrative that produces measurable results.

Alone, it doesn't make a lot of sense, but combine it with these: (1) sales in the craft segment are slowing, and distinctive winners and losers are emerging; (2) large, independent brands not committed to deep cost - cutting are suffering, while corporate - owned craft brands are selling briskly; (3) small craft beer producers are still posting big growth gains; but (4) legacy mass market brands are collapsing; finally (5) mass market Mexican imports are killing it, especially (yay!)

We are your gateway to the best Bourbon brands, flavors and varieties — from the 10 signature distilleries at the helm of Kentucky's world - famous Bourbon culture, to the 14 craft distilleries using innovative approaches to reimagine a timeless tradition.

Its diverse membership produces 90 percent of the world's Bourbon, from legendary, global brands to emerging micro distilleries that are building the next generation of the timeless craft.

Its diverse and growing membership produces 90 percent of the world's Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth's timeless craft and treasured economic engine.

Not to mention the fact that craft beer drinkers tend to enjoy many different brands and like trying new types / styles of beer.

For the next ten years, Carmine held workshops and one - on - one sessions with hundreds of C - suite executives, general managers, directors and engineers to help them craft and tell the Intel brand story.

This year, he has led a drastic expansion of Walmart's online selection, instituted a creative discount program to lure more shoppers into stores, inked a deal with Google to get Walmart into voice shopping, and purchased menswear brand Bonobos to craft an exclusive portfolio of brands that Amazon can't touch.

Carefully crafted and curated social content can tell a customer what your brand is about, what kind of services you offer and even what kind of people work for your company.

In an op - ed in the St. Louis Post-Dispatch (hometown paper of Anheuser - Busch, at least until it was purchased by a Belgian company), Brewer Association executives named names of several high - profile sell - outs — brands that were once true craft beers, but that were bought out by mass - market players:

To capture consumers» beer money lately, the world's largest retailer has been increasingly stocking craft brands like Oregon's Deschutes in addition to the usual assortment of Keystone, Bud, and Heineken, Bloomberg reported.

BA - defined craft brands represented 21 percent of total beer industry dollars in 2015, up from 19.3 percent the year prior, it added.

It's important to note, however, that 2014 market share statistics were bolstered by the inclusion of about 3.5 million «new» craft brewer barrels, added after the organization changed its definition to include some previously non-craft brands, like Yuengling.

Amongst the top 10 craft brands, Lagunitas IPA is — unsurprisingly — still one of the fastest - growing (and most widely distributed) craft brands; sales of the beer were up more than 56 percent in MULC through May 17.

Plenty of smaller craft beer brands have experimented with bourbon barrel - aged brews.

Felipe Szpigel is president of The High End, with responsibility for the development of the company's craft and import beer brands in the U.S. market.

We are Threshold Interactive, a digital creative agency crafting the stories of national brands such as Butterfinger, SweeTARTS, Nestea, and resource Water.

But the competition among America's top brews has devolved into a contest of who can fall the slowest, rather than actually grow, as craft beers and spirits continue to give big brands problems.

If you have even just a general baseline of marketing offers, you can re-work this very content to suit the needs of your various marketing personas and segments, saving you a lot more time and effort than crafting brand new content from scratch.

Scenario 2: Trust Decreases As more brands empower more employees as advocates in social media, many brands will take the approach of simply asking employees to parrot marketer - crafted messages.