However, the reason I use this as a comparison is to get you into the frame of mind
of creating compelling content to keep your audience engaged and moving toward eventually becoming a customer or client.
Not exact matches
It can, if you
create content around it that people feel
compelled to share, says Jonah Berger, an associate professor
of marketing at the Wharton School
of the University
of Pennsylvania.
These are just a few
of the fundamental rules
of copywriting that direct response writers have been using for decades to build multi-part
content funnels,
create compelling landing pages and write long email chains.
The strongest way to
create an engaged community and followers that come with it is to consistently post
compelling content and interact with fans over a long period
of time.
For now, workplace applications for VR tend to be rather prosaic — think virtual conferencing — and much
of the effort to
create compelling content is focused on games and entertainment.
With so much
of the focus on how to
create compelling blog
content, other effective methods for getting out your messages are often overshadowed.
The MENA region, in particular, has been an early adopter in terms
of video
content on Facebook - not only is the audience here receptive to it, Mendelsohn notes that MENA businesses, regardless
of whether they are multinational corporates or startup enterprises, have been setting benchmarks
of sorts for the rest
of the world by
creating compelling and creative video
content to market themselves on Facebook.
The company is hoping to
create enough
compelling content to keep viewers glued to watching shows on its service — and undercut the potential
of broadcasting networks like Disney (dis) pulling their shows from Netflix's library.
Cofounder and CEO Jeff Snipes says his strategy is to
create content so
compelling that job training becomes a healthful habit, the corporate equivalent
of daily exercise.
Cost and technical barriers to
creating and delivering rich media have become virtually non-existent — fueling the growth
of compelling, interactive sales
content, videos and other types
of media, and the ability to track how they're being used.
Consider the staggering amount
of content created every day that is not
compelling: Facebook posts about cute cats and memes.
One
of the most powerful ways to earn customer trust is to
create compelling content.
That is: If you can
create compelling online
content around a local store — like announcements
of in - store promotions, the ability to book appointments with salespeople, and identifying the music currently playing — shoppers are more likely to get up off the couch and visit in - person.
Understand how to speak directly to your customers and buyers by
creating compelling content they're eager to share instead
of bombarding them with advertising they'll likely ignore.
If
content is your thing, then by all means
create compelling content to get the attention
of your customers and get people talking.
They are members
of the «creative class», adept at
creating compelling content where companies and brands often fall short.
«Participants from across the company will have the opportunity to
create experiences unique to Twitter that will extend their brands in meaningful ways,» says Justin Connolly, an executive VP for Disney and ESPN Media Networks, «This includes
compelling live
content across our entire portfolio that can reach and appeal to all types
of audiences at scale on their platform.»
With the democratization
of publishing and tools that can
create content - driven experiences, any brand can
create, publish, and develop a
compelling content platform, circumventing the temporary rental
of audience and building its own.
Building and
creating compelling content can help increase trust with your customer base and build awareness
of your business, similarly to the efforts
of a PR department.
«Our objective is to engage with the Netflix
of the world, the Amazons
of the world, and
create content that fans can consume, which is
compelling and tells different stories about what is going on in F1.»
The MyBO Web site contained videos, speeches, photos and how - to guides that gave people the raw materials they needed to
create their own
compelling content in support
of Obama.
Thus, the best dances not only insightfully reveal the scientific
content of the PhD thesis, they not only show artistry to
create a
compelling spectacle, but they also creatively combine these two aspects into a successful execution.
There are millions
of other bloggers out there but not all
of them
create compelling video
content.
With more than 20 years
of experience in the
content distribution industry, Serena understands both sides
of the
content and news industry — from
creating compelling content that activates audiences, to understanding how distribution can amplify and impact news results.
Paramount Pictures Corporation (PPC), a major global producer and distributor
of filmed entertainment, is a unit
of Viacom (NASDAQ: VIAB, VIA), home to premier global media brands that
create compelling television programs, motion pictures, short - form
content, apps, games, consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries.
One
of the keys to successful self - publishing is being able to
create compelling content quickly and on a regular basis.
One article from USA Today (January 15, 2015) suggests more possibilities: «leaving their more
compelling content on the site longer;
creating clutter - free website designs to make it easier to find the best material; posting more quizzes; using prominent «embeds»
of videos, links and tweets in stories; assigning long - form articles;
creating never - ending pages that just scroll on with more
content loads; showcasing photo galleries that stay on one long page rather than flipped pages.»
This one is often a deal breaker for many authors, because the level
of commitment that is required to
create compelling content every single day for your author website is unfathomable for most (including me).
In my latest
Content Marketing Institute blog post, 4 Keys to
Compelling Content Marketing with White Papers, I interviewed Joe Pulizzi and Robert Rose, creators of The Content Marketing Framework, to find out what's involved in creating a compelling wh
Compelling Content Marketing with White Papers, I interviewed Joe Pulizzi and Robert Rose, creators
of The
Content Marketing Framework, to find out what's involved in
creating a
compelling wh
compelling white paper.
The certified social media copywriters and graphic artists
of InTouch Practice Communications maximize the reach
of your message by understanding the mediums, the behaviors
of those who use those channels, and
creating relevant,
compelling custom
content for your clinic that is delivered in a consistent manner.
Our goal is to
create some
of the most
compelling and innovative entertainment
content available on gaming platforms.
Want to harness the freelance word - nerd power
of a 15 - year writing pro who specializes in
creating compelling articles,
content marketing, editing services, and narrative design for a broad range
of games and tech clients?
We focus on building
compelling entertainment franchises by publishing a select number
of titles for which we can
create sequels and incremental revenue opportunities through add - on
content, microtransactions and online play.
The truth is that no law firms are
creating unique and
compelling content for hundreds
of sites.
Creating informative,
compelling website
content is one
of the most effective ways to attract potential clients to your website and
compel them to pick up the phone and call your firm.
Attorneys Online ™, Inc.'s talented team
of professional writers
create original,
compelling content for your firm's website, press releases, eNewsletters, blogs and more.
In this post I dive deep into the issues
of: (1) how to
create compelling content, (2) how the LinkedIn algorithm works, and (3) in light
of the way
content spreads on LinkedIn, how lawyers can craft a smart
content strategy to make their thought leadership reach a big audience.
We
create compelling, keyword - rich
content for the principal sections (Headline, Summary, Experience) and guidance in completing all other areas
of the profile.
PROPEL MARKETING, Baltimore, MD (6/2012 to Present) SEO Specialist • Confer with clients to determine their sear engine optimization needs • Plan and execute SEO programs such as opportunity analysis, campaign and planning and auditing and management • Provide tactical SEO recommendations to clients pertaining to product launches, website updates and locale - specific
content optimization • Ascertain that webpages and applications adhere to SEO best practices • Work with marketing and communications staff to guide them about SEO and
content creation efforts • Handle competitive marketing analysis and strategize and execute SEO campaigns for clients» sites •
Create and upload
compelling, keyword - optimized
content for websites, blogs and articles • Conduct periodic audits for clients» accounts and provide troubleshooting and technical support • Manage team
of outsourcers and outreach efforts and report on program performance
Create compelling branded video
content with an ability to add value every step
of the way - from idea writing, to storyboarding, to light script writing and everything in between.
OVERSTOCK, Baltimore, MD (6/2009 to 5/2012) SEO Analyst • Maintained current
content by incorporating the right mix
of content creation methods • Designed strategic
content assets and programs to support strategic events •
Created and uploaded
compelling content based on clients» needs and business objectives • Ascertained that
content quality and design and branding are upheld to maintain consistent writing styles • Monitored competitive market places for new design and
content ideas
▬ Do you require the services
of a dedicated
content writer who has a track record
of creating 100 % genuine and
compelling content on a variety
of topics?
By reframing how we look at our accomplishments, we can gain a greater comfort level with the concept
of creating compelling stories
of success for our resumes and in turn
create more valuable
content for the resume.
Follow the principles set out in our UX designer resume sample, and
create a
compelling content flow that paints a portrait
of a dynamic, exciting professional with the skills needed to succeed in an equally dynamic company.
This shows dedication to accuracy and comfort producing
content for the sake
of creating a well - written and
compelling story.
With more than a decade
of experience
creating compelling content for print, web and mobile platforms, Michele has proven expertise in bringing stories to life.
«This acquisition will accelerate News Corp's digital and global expansion and contribute to the transformation
of our company, making online real estate a powerful pillar
of our portfolio,» said Robert Thomson, Chief Executive
of News Corp. «We intend to use our media platforms and
compelling content to turbo - charge traffic growth and
create the most successful real estate website in the US.
The education sessions are the bread and butter
of the REALTORS ® Conference & Expo, and this year in Chicago, attendees gained a wealth
of knowledge about elevating the customer experience, building relationships across cultural divides, and
creating compelling content through evolving marketing channels.
Create Compelling Content Once you've identified the types of clients you want to attract, it's time to be sure your content is geared toward the right vi
Content Once you've identified the types
of clients you want to attract, it's time to be sure your
content is geared toward the right vi
content is geared toward the right visitors.
«This acquisition will accelerate News Corp's digital and global expansion and contribute to the transformation
of our company, making online real estate a powerful pillar
of our portfolio,» said Robert Thomson, chief executive
of News Corp. «We intend to use our media platforms and
compelling content to turbo - charge traffic growth and
create the most successful real estate website in the U.S..