Sentences with phrase «of documenting your content marketing strategy»

If you are new to content marketing — or to Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related insights.

Check out a wealth of content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Marketers.

The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria.

Check out a wealth of content marketing resources in the Content Marketing Institute e-book library, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Marketers.

Not exact matches

Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness.

Many times, when companies first start experimenting with content marketing tactics, they eagerly jump into many of the well - documented strategies such as creating a company blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their marketing tactics and lead to an eventual failure.

According to CMI and MarketingProfs, 66 % of the most effective marketers have a documented content marketing strategy.

They've often «done more» of everything — experimented with more types of content marketing, become among the first to document their content marketing strategy and use social media platforms to distribute content, etc. — thus, we consider tech marketers «early adopters.»

While 89 % of B2B marketers have embraced content marketing, only 37 % have a documented content marketing strategy, and only 22 % say they are extremely... Continue Reading...

Research conducted by CMI consistently shows that content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing.

This percentage increases to 81 % if the team has a documented content marketing strategy (which is one of the key factors that differentiates effective content marketers from their less effective peers).

At the same time, those marketers having a documented content marketing strategy increased from 37 % to 46 %, and more than half of Australian marketers surveyed (55 %) said their organizations have clarity on what an effective or successful content marketing program looks like.