This morning's panel discussion on the
importance of ebook pricing was polite but heated as the different panelists disagreed on the inherent built - in factors that affect ebooks and their price points.
If publishers are able to resist the margin pressure in the face of this price war, they should end up doing well
out of the ebook price war.
Finding the perfect price for your ebook is not easy, and you can completely get lost looking through all the different
kinds of ebook pricing models.
The article hastened to point out that the Big Six and Apple are being investigated on two continents for reports
of ebook price fixing in an effort to oust bookselling giant Amazon, a purported arrangement that, if true, backfired in a monumental way.
My best post on the
topic of eBook pricing actually quotes legitimate sources, and doesn't depend on my hyptheses: Yet one more mystery about the enigmatic book publishing industry.»
Amazon Refunds on the Way... Maybe With the
issue of ebook pricing collusion now mostly resolved by the Department of Justice, Amazon has announced it may be giving customers refunds.
Back before the major publishers plotted to take control
of ebook prices in 2010, those same systems helped stimulate massive demand, sparking a multi-billion dollar market that more than made up for shrinking print book sales.
January's $ 1.38 borrow rate represents a huge 294 % improvement on the $ 0.35 that would be paid on a
sale of an ebook priced at $ 0.99, while a book priced at $ 1.99 would have got 97 % more revenue for a borrow than for a sale.
A recent blog post on Joe Wikert's Publishing 2020 Blog addressed the issue
of ebook pricing from the value point of view, providing a new perspective on the relationship between a Kindle ebook's length, price, and value.
In 2012, the U.S. Department of Justice (DoJ) accused Apple and five
publishers of ebook price fixing, and since then, 33 states have sued Apple on behalf of their consumers.
I also don't know if you've been following my point about a single source controlling pricing now (Amazon) vs six publishers and two major retailers interacting (the big six plus Apple and Amazon), but I can't help believing that leaving the entire
process of ebook pricing and market setting in the hands of single source is less desirable than allowing all the market players to interact.
Anything but fearless, they didn't dare challenge Amazon's pricing alone by pulling their books from the Kindle Store unless Amazon stopped its deep
discounting of ebook prices.
Apart from the publicly available data about the lower
end of eBook price points capturing reader's attention, the latest data analysis from the German website, die Self - Publisher - Bibel, suggests that between $ 0 and $ 2 is not necessarily the sweetest spot in terms of revenue in several markets that readers chase after.
In related news, I've seen a few sales start up for the ebook this month, following my experimental
lowering of the ebook price down to $ 4.99.
In April of 2010, the so - called «agency model»
of ebook pricing came into effect and caused a furor in the publishing industry.
Possibly the most welcome prediction in Umstattd's report is from author Jim Rubart, and if it comes to pass it could be the very thing that turns the
tide of ebook pricing and attitudes towards indie publishing.
If Amazon manages to strongarm the publisher, it will create a domino effect of changing the established status
quo of eBook pricing and fully abolish the agency model for good.
While Apple is appealing the September 6th ruling of Judge Denise Cote, which outlined the types of agreements Apple can enter into now as a
result of the ebook price fixing allegations and subsequent ruling, the tech giant had no comment on the appointment of Bromwich to oversee their business deals.
At the Digital Book World conference in New York City, two industry leaders sat down and discussed the
semantics of ebook pricing, and how it is currently affecting the industry and looking into the inner workings.
Statement by Joaquin Almunia, vice president of European Commission responsible for competition policy, on
settlement of eBook price - fixing lawsuit with Apple, Hachette, HarperCollins, Macmillan, and Simon & Schuster.
A previous version of this story stated that KDP authors get a 30 percent cut on sales
of ebooks priced below $ 2.99 or above $ 9.99.
Right now, [company] Amazon [/ company] KDP gives authors 70 percent of each sale
of ebooks priced between $ 2.99 and $ 9.99.
By Stephen Windwalker Originally posted March 2, 2010 — © Kindle Nation Daily 2010 Chris B, a reader from the Dallas area, got right to the heart of one of the challenges of thinking about the
effects of the ebook pricing controversy on authors in this comment left yesterday on my post The Math of -LSB-...]
The iPad: a magical tablet of awesome, the fastest - selling gizmo of all time,
destroyer of eBook pricing models, bulldozer of netbooks.
Apple's long and stubborn efforts to avoid the
sting of ebook price - fixing probe and an accompanying $ 450m fine have finally ended: the US Supreme Court has decided not to hear the iTunes giant's appeal.
Apple goes on trial today as the last man standing against
charges of ebook price fixing brought by the US government.
Interview (Starts at 23:38)-- Russ Grandinetti, Amazon's VP of Kindle Content, met with me at BEA for a wide - ranging
discussion of eBook pricing, Digital Rights Management, Kindle Singles, social reading, and how much longer there will be a Kindle Keyboard in the lineup.
While it will be fascinating both to me and, perhaps, to the U.S. Department of Justice to study the
array of ebook prices in the Kindle Store and in other venues like Apple's yet - to - be-opened iBooks store on April Fool's Day, it may be more telling to see where they settle out on May Day, Independence Day, or Thanksgiving Day.
Alongside a realistic
analysis of ebook pricing and a rather aggressive plea to bombard the CEO of Hachette with threatening emails, the letter noted that «Just ahead of World War II, there was a radical invention that shook the foundations of book publishing».
Perhaps it's easy for me to say, being out
of the ebook pricing wars now (i.e., safely retired), but much of the publisher angst over ebook pricing terms to libraries strikes me as responding to problems that haven't yet materialized, and in fact may not.