It's a good idea to do an overall yearly plan for your editorial calendar, but iIf that seems overwhelming, do a rough outline
of your Editorial calendar for the year and then flesh it out and revise it quarterly.
I'd love to hear the behind - the - scenes process
of your editorial calendar.
In order to make it as much yours as possible, making use
of an editorial calendar can help you avoid the six sponsored posts in a row.
My goal for this year is to attend another, and also to get ahead
of my editorial calendar by drafting content a week in advance.
I want to work on some kind
of editorial calendar.
All in the name
of the editorial calendar.
The Importance
Of An Editorial Calendar Word on the street is that Editorial Calendars are just about the only thing that can keep your happy, blog - crazy, mind sane.
Are you making the best use
of your editorial calendar?
I settled on three large boards, and I've designated them as following: one for current projects, one to keep track
of our editorial calendar and ideas (because I've always preferred literally writing things down and mapping them out), and the other to serve as an inspiration mood board.
This kind
of editorial calendar typically includes a general description of what's in each issue but remains vague enough to allow for changes and substitutions.
We not only need to find topics that can cross geographical and cultural boundaries, but we also need a process that can support the implementation
of an editorial calendar.
(Click on image above to download both blank and filled - in versions
of this editorial calendar template.)
Can you provide an example
of an editorial calendar using the template above that has a few lines of information filled in?
To streamline the process to come up with an idea, I dedicate a section
of my editorial calendar to collating and recording ideas.
Intensive planning
of editorial calendars.
There's a detailed explanation
of editorial calendars at The Easy - to - Use Tool that Helps You Build a Breakthrough Blog from Copyblogger.
So I was psyched to stumble across this post from CopyBlogger on the subject
of editorial calendars.
Not exact matches
A good way to pick up on trends and follow the direction
of the general conversation is by reading leading publications regularly and looking at
editorial calendars.
If you have not heard from any
of them, there's a pretty good chance your pitch was off - topic or doesn't match up with the outlet's
editorial calendar.
Creating mini campaigns allows you to craft each piece
of relevant data into content that's tailored to individual audiences and publications while also filling up your
editorial calendar and optimizing your distribution efforts.
Using the list
of articles, you can create your
editorial calendar.
From managing authors, creating workflow strategy, keeping up - to - date with
editorial calendars and much more, this plugin gives users a one stop shop for keeping track
of all
editorial functionality.
Often, a blog writer starts by assembling an
editorial calendar, which is basically a list
of blog articles with dates.
If you don't have a clear strategy and
editorial calendar for at least a month ahead — and your efforts are sporadic at best — now is the time to take control
of it.
When you begin planning and creating the
editorial calendar of your engaging content strategy, it is important to consider not only which channels your target audiences are on, but which pieces
of content are best used on each channel.
The crucial role
of both S.M.A.R.T. goals and an open
editorial calendar is to ensure that you actually stick to a consistent schedule when it comes to executing your content strategy.
Note: The moment you understand your buyer persona, you can weave that into your
editorial calendar and content creation, as well as into all
of your marketing.
You need to develop an
editorial calendar and content marketing strategy and join the 27 %
of B2C entrepreneurs who aim to achieve a high ROI through their unique content marketing plans.
This budget should be for the totality
of marketing, including the
editorial calendar and not just writing articles.
Included in that is your
editorial calendar, which details what kind
of and how much content happens at what points during the week, month, and quarter.
While you can use a different subject line to share the same tip with any number
of tagged groups, I recommend creating an
editorial calendar to keep track
of what you sent to whom.
I have actually written an entire piece about how to construct and manage an
editorial calendar, and accompanied it with a template I created for the kind
of Google Docs based
calendar I think is ideal for many types
of businesses.
Brittany Berger
of eZanga.com has a great post on how to use Google
Calendar to easily plan and create your content marketing editorial calendar, keeping you on s
Calendar to easily plan and create your content marketing
editorial calendar, keeping you on s
calendar, keeping you on schedule.
Another key consideration for an
editorial calendar is to make sure everyone is on the same page and aware
of what is next on the agenda.
What I mean is that you should find out what interests your customers, where they hang out and how they interact — then get into the conversation using your
editorial calendar as part
of that strategy.
For instance, CoSchedule, a WordPress
editorial calendar plug - in, tracks the behavior
of its audience and segments individuals based on their engagement within emails and on the site.
Create an
editorial calendar of content and share articles with your clients online.
Following finalization
of the topics you can then place them within a schedule on your
editorial calendar (free template here) and begin to focus on how you will actually get them produced.
IZEA created a comprehensive strategy,
editorial calendar and production workflow to source hundreds
of content assets per month.
It's good for newsjacking, but also important to be aware
of any sensitive subjects that might impact your
editorial calendar or content being published.
As we move forward with our blog
editorial calendar you'll see more
of those topics covered.
If a task relates to the planning, creation, or promotion
of content, it goes into the
editorial calendar.
An
editorial calendar is a great tool for tracking each element as it moves through your workflow and for keeping your team's efforts organized throughout the life cycle
of your content program.
Here are some
of the benefits you can gain by managing content publishing via an
editorial calendar.
In her post, How to Put Together an
Editorial Calendar for Content Marketing, Michele suggests tracking different types
of content ideas in separate tabs on the spreadsheet, such as:
I couldn't do any
of this — at least, not nearly as well — without an
editorial calendar.
I'm also super-strict about ensuring that all types
of editorial work are managed with the same
calendar.
While at the heart
of building an effective
editorial calendar, this preparation is challenging when you are first starting out.
That is why I give anyone involved in the production or promotion
of my content access to the
editorial calendar.
About the Author: Garrett Moon is a founder at Todaymade a web development and content marketing company, and the makers
of CoSchedule an
editorial calendar for WordPress that makes content marketing and social media easy.