Sentences with phrase «of effective branding»

The other essential component of effective branding in today's market is clearly defining your identity... and sticking to it!

Not exact matches

«A store is no longer the most efficient form of distribution — but it's a very effective form of branding»

This touch is branded, memorable, extremely shareable and effective, with many diners posting photos of their drinks and the cubes to their followers.

For any small business, trade shows can provide an effective means of spreading brand awareness, getting your product out in front of a target audience and meeting with current or potential clients.

With improved chances to win and a prize experience that really resonates with the core audience that reinforces the brand, those types of promotions would have been much more effective.

Now the time has come to brand your business, social media is the most cost - effective way of positioning your brand.

Getting in front of them at this stage is a challenge, but it is much more effective than trying to compete with big brands on the bigger stages.

Effective branding, once created, can be applied to any form of marketing or platform.

Here are some cost - effective methods of marketing that will both spread the brand and help promote a positive image in the community:

One effective way to get your name and brand in front of influencers is to blog for other sites.

RICHMOND, Calif. --(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM) today announced the appointment of Snow Burns to serve as Global Vice President of Marketing for the Mountain Hardwear brand, effective April 16, 2018.

The Geico Gecko is probably one of the most effective «mascots» representing a single brand.

Navigating the landscape of distribution, suppliers and vendors can be tricky — and costly — if you don't strategically identify not only the most efficient way to get there, but also the most effective for your customers, brand and employees.

It's harder than ever to get customers» attention, and the brands that succeed on social realize that it's much more effective to give their followers content they actually want to see instead of pushing ads.

Thinking about things you enjoy can be almost as effective as actually doing the activity which makes you happy: «the part of the brain responsible for feeling pleasure, the mesolimbic dopamine system, can be activated when merely thinking about something pleasurable, such as drinking one's favorite brand of beer or driving one's favorite type of sports car.

Q: What are some of the most effective social strategies you've seen to encourage long - term engagement with a brand?

Recognized organizations have achieved outstanding results among their Canadian counterparts for engaging employees, demonstrating effective leadership, building a performance culture and leveraging the strength of their employer brand.

Larger brands are expected to publish content on par with quality magazines, but Maloney says companies of any size can develop an effective content - marketing strategy.

One of the most effective and cost - efficient ways to spread the word about your brand and find new customers can be over social media.

History is rich with examples of companies who successfully used a product demonstration to take their brand to the «next level,» yet not just any product demo will suffice... so what made these special cases so effective?

Through effective use of sites such as Facebook and Twitter, brands can earn word - of - mouth advertising as users recommend their products or services to their friends and family.

So in terms of recruitment, telling a great story about your brand is an effective way to attract great talent.

It turned out that the current standard plastic wrap wasn't effective for packaging his company's pioneering brand of cut - up chicken.

The most effective way to do that, he adds, is by working with other firms based on the ground; Kinova leverages a network of distributors around the world to better convey its brand message, conducts business according to local customs and — crucially — does it all in local languages.

Inexpensive, small scale and non-traditional marketing tactics can be extremely effective ways of promoting your brand if the idea catches the public imagination and goes viral.

Almost half of a brand's customers will soon be proverbially «up for grabs» to anyone with an effective mobile marketing strategy.

Many dream of having a powerful persona, being an effective leader, and creating a unique aura or brand; how about working on it?

The only way to know what kind of content is most effective for your brand is to test, test and test some more.

According to Social Bakers» 2014 — 2015 analysis of 670K posts on 4,445 brand pages, the most effective post types for Facebook are now videos (which are on average reach 8.71 % of fans), followed by text - only posts (5.77 % of fans), and then links (5.29 % of fans).

My colleague Laura Entis spoke with Andrew Freeman, the director of cardiovascular prevention and wellness at National Jewish Health in Denver, about which health fads are actually effective in heart health — not based on marketing, branding, or hype, but actual science.

And don't worry, the lower cost doesn't mean the drug is less effective — brand and generic drugs have the same standards of quality and clinical effectiveness.

At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70 % of brands used influencers in their 2017 marketing plans and 95 % found them to be effective.

I would invest my time in building a link that actually drives traffic that I can convert as a opposed to building a link for the sake of a link, and that mindset (I believe) ties into effective content marketing, branding, promotion, etc..

CMIT helped Insight Pharmaceuticals and Clarion Brands in meeting the analytical needs of each business while streamlining the IT infrastructure and system support to guarantee seamless, efficient and cost - effective post-merger integration.

If a brand expects the most effective and efficient outcomes form their online marketing investment, then some understanding of content formats and types is essential.

They have performed beyond our expectations, acting like a true marketing partner in our business by expanding the amount we can get done, helping us stay on top of opportunities to brand and grow our business, as well as being an effective sounding board.

Both of these are an effective way of enabling your brand advocates which is beneficial for them, for you and other customers.

While equity crowdfunding has been targeted as a boon for startups and small companies in need of early stage funding, a growing number of businesses are comprehending that offering shares, in a transparent manner, to consumers familiar with the brand or company can be very effective.

Infographics aren't so effective, however, if what you really want is to increase awareness of your brand.

But when platforms are combined with a cross-media advertising plan, HAWAI`I Magazine becomes a uniquely powerful and cost - effective vehicle for your brand to engage with an unduplicated audience of more than 3 million Hawai`i travelers.

A blog is one of the most effective ways for creating this type of «expert» content and branding yourself.

Jamieson Laboratories — the number one brand of vitamins, minerals and natural health supplements in Canada — needed an agile and effective way to eng...

Enter Word of Mouth Supergenius, a conference with an impressive lineup of media and marketing gurus all sharing their most effective tips for building buzz about your brands and empowering your followers.

As any social media marketing company will tell you, It's one of the most effective ways to create engagement and trust between your brand and your audience.

Word - of - mouth marketing is more effective at driving new customers than branded content and advertising, and in turn, these referred customers become loyal customers that are likely to spend more than average.

With 72 percent of retailers ranking it as the most effective social media platform and 88 percent planning to invest marketing spend into the social media giant, Facebook proves it's the place to be for brands that want to get the most bang for their social buck during the holidays.

These risks and uncertainties include food safety and food - borne illness concerns; litigation; unfavorable publicity; federal, state and local regulation of our business including health care reform, labor and insurance costs; technology failures; failure to execute a business continuity plan following a disaster; health concerns including virus outbreaks; the intensely competitive nature of the restaurant industry; factors impacting our ability to drive sales growth; the impact of indebtedness we incurred in the RARE acquisition; our plans to expand our newer brands like Bahama Breeze and Seasons 52; our ability to successfully integrate Eddie V's restaurant operations; a lack of suitable new restaurant locations; higher - than - anticipated costs to open, close or remodel restaurants; increased advertising and marketing costs; a failure to develop and recruit effective leaders; the price and availability of key food products and utilities; shortages or interruptions in the delivery of food and other products; volatility in the market value of derivatives; general macroeconomic factors, including unemployment and interest rates; disruptions in the financial markets; risk of doing business with franchisees and vendors in foreign markets; failure to protect our service marks or other intellectual property; a possible impairment in the carrying value of our goodwill or other intangible assets; a failure of our internal controls over financial reporting or changes in accounting standards; and other factors and uncertainties discussed from time to time in reports filed by Darden with the Securities and Exchange Commission.

While the regular content types are effective, brands with unique business needs or customer bases should always try to think outside of the box.

Having helped companies develop effective brand communications over the past two decades, I've come up with a handful of tips to help you improve the way others see your brand.

As a matter of fact, it is cost effective to use the internet and social media platforms to promote your brands, besides it is pretty much effective and wide reaching.