Navigate the byzantine world
of email deliverability and ensure you get the most out of your emails.
Not exact matches
Inactive subscribers present two problems to
email marketers: one is obviously the lack
of conversions or purchases that are the lifeblood
of businesses; the other is reduced
deliverability.
At DiscoverOrg, this might take the form
of a data enrichment and matching exercise, a custom buildout to support changes in a go - to - market strategy, or something as simple as a workshop on how to overcome
email deliverability issues or how to write
email sequences for a drip campaign.
This kind
of «list rental» arrangement has the advantage
of not harming the campaign's
email deliverability — I'm told that Marco Rubio's delivery rates dropped noticeably after he bought Chris Christie's list and started hitting it directly from his own accounts, for example.
But if you are still messaging them and they are not responding, this will hurt the
email deliverability to the rest
of your audience eventually.
The global reach
of this legislation (similar to CAN - SPAM for
email deliverability) is going to be huge.
But a closer examination
of the details
of mass
emailing and
email deliverability point to two inevitable facts: 1.
The 2015 Nonprofit
Email Deliverability Study released by the EveryAction team found that, on average, 12.29 % of email being sent by nonprofits was going to spam fol
Email Deliverability Study released by the EveryAction team found that, on average, 12.29 %
of email being sent by nonprofits was going to spam fol
email being sent by nonprofits was going to spam folders.
The fact that any political org's
emails actually arrive to their intended target is due in large part to a ton
of manual work by three people — the
email deliverability specialists at NGP VAN, Salsa Labs, and Blue State Digital (the ESPs that handle a solid majority
of all Dem political
email).
Here's a list
of some best practices for
emailing from NGP VAN's
email deliverability specialist Brett Schenker:
Verify the
deliverability of any
email address with the most complete
email checker.
These measures will increase the
deliverability of the
emails to your members» inbox folders plus get them more active on the sites.
Solutions to List Quality Filtering Any solution that reduces the number
of «bounces» from invalid addresses will improve the quality
of your list and thereby increase the
deliverability of emails to valid addresses.
# 5:
Deliverability Team: Use an email service provider with a team of deliverability specialists who monitor the mail servers sending your email and can check your logs for any unusual trends or activity that could indicate blocking, and will help you formulate a plan to respond to any deliverability i
Deliverability Team: Use an
email service provider with a team
of deliverability specialists who monitor the mail servers sending your email and can check your logs for any unusual trends or activity that could indicate blocking, and will help you formulate a plan to respond to any deliverability i
deliverability specialists who monitor the mail servers sending your
email and can check your logs for any unusual trends or activity that could indicate blocking, and will help you formulate a plan to respond to any
deliverability i
deliverability issues spotted.
Basically, while the risk
of blacklisting can not be eliminated entirely, you can minimize the risk substantially, and maximize the
deliverability of your
email campaigns by following these best practices:
«Spam and Filters: Improving the
Deliverability of Your Law Firm's
Email Newsletters and Alerts Main Developing a Law Firm Website RFP»
Law firms and other clients using our
email marketing software know that we stress
deliverability, and to that end offer a host
of advanced tools to maximize the
deliverability of our law firms»
email newsletters, alerts and invitations to their subscribers» inboxes.
Unfortunately, too many law firms sacrifice
deliverability on the altar
of savings (i.e., pennywise, pound foolish) by using cheap
email blast services that attract hordes
of small businesses (and some «bad guys» too) who don't follow best practices and hurt the reputation
of all the other companies using the same mail server IP addresses.
To maximize
deliverability of your law firm
email alerts and newsletters, consider setting up a custom domain for your
email campaigns that will ensure a match between the domain
of the IP address
of the server sending your
email and the domain names in your
email headers.
Continue... «Spam and Filters: Improving the
Deliverability of Your Law Firm's
Email Newsletters and Alerts»»
Return Path, a leading provider
of solutions to boost
email deliverability, released a report last month that highlighted key factors affecting
deliverability of email marketing communications.
More importantly, while the risk
of blacklisting can not be eliminated entirely, you can minimize the risk substantially, and maximize the
deliverability of your law firm
emails by following
deliverability best practices - which is the subject
of our next post coming later today.
You may adhere to «best practices,» but if their
emails generate too many complaints, your own reputation (and the
deliverability of your
emails) will be adversely affected (because you're all sharing an IP address, which mail servers examine when determining whether to deliver an
email).
Learn what tools are available to maximize
deliverability of firm
email alerts and newsletter past filters and into client inboxes.
This post reviews the different types
of filtering (e.g., content filtering, IP address filtering), and explores
email newsletter
deliverability solutions to address each (e.g., automated content checking, private IP addresses, and custom domains).
Continue reading «Spam and Filters: Improving the
Deliverability of Your Law Firm's
Email Newsletters and Alerts»»
Led the total re-design
of corporate
Email Marketing platform while taking advantage of new technology allowing for better deliverability, reporting, email analysis, and campaign manage
Email Marketing platform while taking advantage
of new technology allowing for better
deliverability, reporting,
email analysis, and campaign manage
email analysis, and campaign management.
Chicago About Blog Spam Resource blog contains coverage
of email, spam prevention and
deliverability.