When it was free I emailed my list and asked them for reviews; and then there were four
days of free promotion.
No doubt some people are also now taking
advantage of free promotions, and will cancel their subscriptions as soon as the free trial period ends.
We've all seen the diminishing
effect of free promotions... this was expected, however, my last free stint for both of my books have brought sales to a near grinding halt.
But if you're hoping to gain a large number of new readers, I really would suggest staying away from this
kind of free promotion.
To have that removed from our
arsenal of free promotion tools is like shooting us in the leg and then telling us to run a marathon.
One of the
results of a free promotion is that many readers who don't normally purchase books in your novel's genre will download them because they're free.
It's called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon's algorithm kicks in, you could see a boatload
of free promotion come your way from Amazon.
Ironically, most of his takeaways are things that weren't unknown to anyone paying attention a year ago, including the value of an email list; the importance of an author's platform; the increasingly out - of - whack signal: noise ratio in the market; print as premium product; the
power of free promotions combined with targeted marketing; and, perhaps the most obvious, ebooks have a long way to go before they replace print.
That means that the giddy crack
high of a free promotion followed by sales of hundreds of books per day, as a result of the algorithms seeing your thousands of free downloads and putting you on lists like Movers and Shakers, or Most Popular (as opposed to Best Selling), is over.
Lesson learned: lower your
expectations of these free promotions in terms of them converting to sales, maybe see them more as lead - generation and push the email signup at the end harder.
If book bloggers are the new gatekeepers to «book publishing success,» do you wonder how you can tap into that
source of free promotions?
You only get a limited number of days
of free promotion during and for a minimum of three - month exclusivity with Amazon
It's about making good
use of free promotions and bonuses to gain as many points as possible while spending (relatively) very little.
These free weekends at Chemistry always means it will be extra busy at the dating site since more singles will be visiting to take
advantage of the free promotion.
I'm in the second
day of my free promotion for my ebook Sportsman's Bet and I did pretty much everything you mentioned, plus I contacted several author friends of mine to ask for their help in promoting it.
On the first day
of your free promotion, get up very early (like 3 A.M.) and add your book to the Amazon Kindle Forum thread for free books.
On the 2nd day
of my free promotion, I publicly thanked everyone who downloaded the book and left a review on Facebook:
There are also promotional options every 90 days including five days
of free promotion, which can be good for getting reviews and Kindle Countdown Deals, time - bound promotional discounting for your book.
This PDF shares the process I take for
each of my free promotions.
Since the first day
of the free promotion, until now (18 days later), I've had 67 new reviews on Amazon.
Then use the five days
of free promotion, along with your social media, to get as many eyeballs on your work as possible.
After 3 1/2 days
of the free promotion, we switched to paid.
On April 4, the day
of the FREE promotion, over 250 people downloaded it from the US, UK, Canada, Australia and New Zealand.
Do
some of the free promotions that they allow, and you will see your audience grow.
On Day 1
of my free promotion, I pushed the marketing heavily through my various social media channels, forums and related network.
In the past, this method used to be a surefire way to get major sales when your book came
of its free promotion.
While I'm not a fan (as I expected)
of free promotions, discount promotions can produce results.
We now have overwhelming demand for our book promotions, and not enough time to fulfill
all of the free promotion requests we get each day.
Multiple authors have reported that their giveaways have resulted in few, if any, reviews, and also that it was difficult to ascribe many (and sometimes any) downstream sales as a result
of their free promotions.
Owners of Pokémon Sun, Pokémon Moon, Pokémon Ultra Sun, and Pokémon Ultra Moon for the 3DS family of systems will be able take advantage
of the free promotions.