Sentences with phrase «of guerrilla marketing campaign»

Whichever style of guerrilla marketing campaign you devise, remember to document and publish everything.

Not exact matches

The same way a creative advertisement or guerrilla marketing campaign (which should be part of the entrepreneurial arsenal, even though the lion's share of budget should go toward direct response advertising that has trackable results) is meant to get your attention, so too is the initial schmooze with a prospect supposed to be worthy of the attention they have given you — exciting them at the possibilities you have shown them, and delivered in an educational and entertaining way that leaves them fascinated and wanting more.

One of the final books to be co-authored by the late Jay Conrad Levinson, legendary creator of the best - selling Guerrilla Marketing series (and before that, co-creator of such iconic marketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the MarlMarketing series (and before that, co-creator of such iconic marketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the Marlmarketing campaigns as United's Friendly Skies, the Energizer Bunny, and even the Marlboro Man)

But it's straight out of the world of guerrilla marketing, which uses low - cost techniques, such as street art, graffiti and posters, to generate buzz and build public interest in a campaign.

The Protein World campaign has been the subject of guerrilla marketing, with people modifying the ads to be more inclusive to all types of «beach bodies» (every body) and women posing alongside the ads in bikinis, to show that though their bodies might not be as toned as the model's, they're still acceptable for summer trips to the beach.

While Wiseau and Sestero did have falling outs over the years of their friendship, that's not why they were out of touch leading up to the 2003 premiere, according to Sestero; it's because Wiseau was busy preparing, editing the final cut of the film, recording PG - rated dialogue for primetime television, and committing to a guerrilla marketing campaign that included the film's notorious billboard on Highland Avenue.

And of course, nothing gets the big boys more excited than a good innovative guerrilla marketing campaign.

Here are a few examples of «Catch of the Day,» a guerrilla ad campaign sponsored by Surfrider Foundation to educate people at farmers» markets about the