For example, while only a
quarter of horse owners feel their aged horses need dental care, with examination, veterinarians discovered that 96 % of the horses were in need.
Depending on the diversity of your client base, that could mean targeted messages to different
groups of horse owners.
An attorney who represents
most of the horse owners in the community might not be able to represent an equine veterinarian in a billing dispute, for example.
Results of an online
survey of horse owners can help veterinarians understand what owners want from their vets.
This study showed that 81 %
of horse owners taking the survey were willing to try some sort of alternative therapy for their horses.
New market research from Pfizer Animal Health shows that 1 in 4 horse owners and caretakers are not fully compliant.1 A
number of horse owners feel that trying to administer oral or injectable medications negatively impacts their relationship with the horse.
A little over one - quarter
of horse owners observed foot issues, whereas 80 % of the horses suffered from hoof problems.
In a recent horse owner survey, which examined the effects fireworks can have on horses, 99 percent of respondents indicated their horse exhibited fireworks - related anxiety — such as galloping, sweating, trembling and damaging fences — and 26
percent of horse owners reported their horse sustaining injuries due to such anxiety from fireworks.2 While multiple injuries were reported, the most common included cuts, sprains and broken limbs
«We launched the #MyVetIsCore Sweepstakes as a platform of encouragement — to showcase the many ways veterinarians improve the health of horses and the
lives of horse owners.
A significant number
of horse owners think they know what is best for their horses, so listening to these people is essential; and
Our comprehensive insurance coverage can be tailored specifically to meet the unique
needs of horse owners:
Even 59 %
of horse owners have made financial provisions in their wills or named a caretaker or guardian for their horse.
Almost
all of the horse owners who responded to this survey found their veterinarians through a recommendation.