What we will do is help you determine what will be the best things to include on your website in order to attract more
of your ideal clients, how to present that information and where to place it so it is most effective and fits into your budget.
In order to do that, you'll need to release the belief that «other people's needs are more important than mine» and replace it with beliefs like «my needs are as important as anyone else's» or «the more I honour my needs, the more I attract an abundance
of my ideal clients.»
Connect, attract, and nurture... the cornerstone for creating a thriving business
of ideal clients!
You'll discover how to cement relationships with more
of your ideal clients, get them to commit to you, and send you more referrals than you every thought possible.
You need to appeal to your ideal client through a multi-pronged marketing campaign, because among the hundreds or thousands of eyes, ears and minds you can reach, among them are the handful
of ideal clients that want you but just don't know it yet.
Standing out as a leader in your niche among clients and peers is one thing, but being able to attract a steady stream
of your ideal clients on the back of that reputation is another.
He has a thesis in his new book about how kind of buyers or clients are taking control of the dynamics of the industry and as part of that, I think he and you advocate for lawyers and small law firms, thinking more like businesses and thinking about clients as buyers and things like that, that we'll get into in the episode, but one of the topics that I think is interesting to talk about then is something we've brought up a few times in the past about kind of identifying your ideal client or crafting personas
of your ideal clients that you can have a story of who you're looking for and how to find them.
Create a description
of your ideal clients that is so vivid that you will recognize them when you meet them.
What groups could you join that tend to have a high percentage
of your ideal clients in them?
Through my one - on - one private coaching we will remove the barriers between you and success, create a clear and actionable business plan for your purpose - driven business around your core values to help you attract a roster
of ideal clients.
And what's great with IMDB is that you can target the specific interest in movies
of your ideal clients and customers
She has over 1000 views and counting and has converted a number
of her ideal clients into her program.
As difficult as it is to do (by nature we want to cast a wide net), you will be far more successful by carving out a niche for yourself as a blogger and truly understanding the needs and desires
of your ideal clients.
Now, our definition
of our ideal client has drastically changed.
I talk about this concept a lot with the clients we work with (it's actually a key component
of our ideal client profile).
I have always struggled with the concept of creating a marketing persona
of my ideal client.
Working knowledge
of your ideal client's problems / challenges / fears / frustrations and true desires and the one result they want from you that they are willing to invest a premium price in.
A Buyer Persona is the archetype
of our ideal client.
Too many people skip the first — and possibly most important — step when they create a marketing plan: identifying the demographics
of an ideal client.
Draw a picture in your head (or clip a picture from a magazine)
of your ideal client.
It is much easier to think about creating a profile
of the ideal client by considering clients you have worked with in the past — even if those former clients were when you were in a different firm or practice area than you are currently working in.
Once you have a clear picture
of your ideal client in mind, it's easier to focus on what is important to them, where to find them, how to attract them, and how to serve them well.
Sam Glover: Yeah, so I was staring at a post that I had written about client personas and how you can use them to create a picture
of your ideal client that you can then build your practice around and I've talked about it in seminars.
What position do you hold in the mind
of your ideal client?
When you have too detailed of an idea
of your ideal client, you're putting on blinders and you're excluding a whole bunch of other people who would also be ideal clients but aren't that close and I guess it's worth saying like a persona is a very specific serve design term and the idea is that you create a person.
At this step, you should spend some time developing ideal client personas which highlight the characteristics
of an ideal client.
Getting a clear idea
of the ideal client and their location, income, and situation will help you focus your efforts.
For the most part, law firms talk endlessly about what they do because they don't always know who they want to connect with — lawyers are often unsure
of their ideal client.
Most legal marketing strategies work if you have a clear understanding
of your ideal client and if you understand the various marketing strategies at your disposal well enough to select those most likely to help your ideal client learn about your firm, decide to hire you, and sign your retainer agreement.2
However, sometimes it can be difficult for lawyers to get into the mindset
of their ideal client and really understand what they expect.
Create a profile
of your ideal client and develop a marketing strategy that focuses on this target, not everyone.
Narrowing my practice focus made it much easier to figure out a specific, concrete definition
of my ideal client that I can easily explain to potential referral sources.
Such analysis helps a law firm build a profile
of an ideal client so the firm can focus its marketing and business development efforts to attract more clients that fit the profile.
«My idea
of the ideal client is someone who wants to live more consciously - becoming more aware of intentions and choices.
Tip: Help your agents get inside the head
of their ideal client and determine what type of presentation would make them say, «Wow!»
Not exact matches
It helps to think
of who your
client is and what image you should represent to appeal to that
ideal client.»
With 420 million members in over 200 countries, and adding two new members every second, LinkedIn is already one
of the best places online to locate, engage, and sell your products and services to your
ideal clients and customers.
First off, the practice
of Content Marketing (attracting your
ideal customer or
client by first sharing valuable free advice, information or tips online) is no longer optional.
To summarize: Instead
of having a profile page that reads like an online résumé, instead you talk about the unique value and benefit your product or service provides to your
ideal clients and customers.
Similarly, you can make a «power map»
of the people your
ideal client respects: bloggers she reads, other companies she admires and emulates, the head
of a professional association she belongs to and more.
Today's typical Leon's shopper is a 52 - year - old male, but the company's
ideal client is a busy 35 - year - old woman who cares intensely about her home and likes to share photos
of her imperfect but real living space on social media.
The
ideal scenario is creating a post that's engaging and communicates the right message on behalf
of the
client while staying true to our ethos,» said John Lockett, GQ's Engagement Editor.
With 450 million members in 200 + countries, and adding 2 new members every second, LinkedIn already is one
of the best places online to locate, engage and sell your products and services to your
ideal clients and customers.
The reality is that most forms
of lead scoring are really just unnecessarily complicated lead triage or
ideal client profile (ICP) exercises.
I cold emailed (still do) potential
clients and learned fast about the importance
of knowing your
ideal client.
If you're not in a business where you have that kind
of relationship with customers, do you have any friends who are similar to your
ideal client?
Analyze your
ideal customer profile by simply uploading a list
of your existing
clients (the list will be automatically deleted after the analysis)
The Copy Critique service is
ideal for
clients who want a «second opinion» on a piece
of copy, or who need new ideas to inject life into an existing sales letter or landing page that's no longer working.
This involves identifying your
ideal clients and systematically bringing them into your network, using a number
of tactics.
Regardless
of your industry, your
ideal clients will probably have two characteristics: They're great to work with, and they're profitable.