Candidate ads are simple to identify, but «there is a whole soup
of issue ads that are much harder to define,» he said.
Not exact matches
There is also the
issue that a lot
of the NBC broadcast content offered by Seeso — including SNL and The Tonight Show — are already available in some form on services like YouTube (which just agreed to let NBC sell
ads for its YouTube content) and Hulu (a collaboration
of NBC, Fox (FOX), and ABC (DIS)-RRB-, while full seasons
of older shows like 30 Rock are available to stream on Netflix (NFLX).
The
issue of ad blockers may turn out to be key.
The giant social network takes the content and makes it load faster and look better on mobile devices, something that has been an
issue for many media outlets — and has in turn helped drive the adoption
of ad - blocking software.
Farmers in Tanzania can do all the Google searches they like right now, he says, but buying Google
ads to sell their crops is a challenge because
of currency translation
issues.
(Bumble has already
issued a response in the form
of a letter, which was also published as a full - page
ad in The New York Times).
While most
of Spotify's revenue comes from premium
ad - free memberships, Spotify's
ad executives also noted that the platform doesn't struggle as much with advertiser trust, an
issue that YouTube is currently dealing with.
Ask someone who reads Vogue: «Imagine I have two different copies
of Vogue magazines, they're the same
issue except one has
ads and the other one doesn't.
Brand
ads appearing in inappropriate places online is not a new phenomenon, but the
issue was thrust into the spotlight after an investigation from The Times in February found a number
of big brand
ads were appearing next to violent or hateful content on YouTube.
Write an in - depth article (or two or three) tackling specific
issues in the world
of Facebook
ads.
Jim Ferguson, who was part
of the creative team at Leo Burnett that came up with the
ad, said it was Bird that
issued the shooting challenge because Jordan had well - publicized gambling problems at the time.
Shortly after the ruling, Google posted a raft
of help - wanted
ads seeking «bright, well - organized and spirited individuals to work with a stellar team on cutting edge technology
issues» at its offices in Berlin, Rome, London and Brussels.
The
ads covered a wide range
of hot - button political
issues, including the Black Lives Matter movement, LGBT rights, immigration, and gun rights.
An
ad created by the pro-Trump Great America Alliance — a nonprofit «
issues» group that isn't required to disclose its donors — casts Comey as a «showboat» who was «consumed with election meddling» instead
of focusing on combating terrorism.
The heart
of the
issue is consumers» disdain for
ads (though not the brands they promote), and that disdain is especially problematic for mobile.
I think they have 85 plus percent, it was the latest study
of ad dollars, so how do you view the duopoly and also in things like Google in particular, they're not — they can't escape this brand safety
issue either, they have a lot
of issues with YouTube as well.
For the 50,000 - circulation voice
of the Sunshine State's retirement community, it was a banner
issue: 86 pages, featuring a home - buying guide for retirees and brimming with real estate
ads.
Ads that spark powerful conversations about social issues like Always» #LikeAGirl campaign, and gaming ads — gaming videos are among the site's most popular genres — like Clash of Clans and Boom Beach made strong showin
Ads that spark powerful conversations about social
issues like Always» #LikeAGirl campaign, and gaming
ads — gaming videos are among the site's most popular genres — like Clash of Clans and Boom Beach made strong showin
ads — gaming videos are among the site's most popular genres — like Clash
of Clans and Boom Beach made strong showings.
The British consumer finance expert and TV personality Martin Lewis has long had an
issue with Facebook — the social network keeps running scammy
ads that feature his face in order to create the impression
of credibility.
In 2005, Target became the first advertiser to sponsor an entire
issue of The New Yorker (all the
ads appeared as illustrations).
The
ad, which showcased Kendall Jenner alongside a number
of diverse faces, was completely tone deaf, as it made light
of many complex
issues.
To reduce Russian interference to buying political
ads with rubles is to skate over the complexity
of this
issue: how do you know what is a political
ad, for one, and simply looking at currency is almost certainly a relatively useless signal, for another.
Other
issues raised by the committee included why Facebook does not provide an overall control or opt - out for political advertising; why it does not offer a separate feed for
ads but chooses to embed them into the Newsfeed; how and why it gathers data on non-users; the addictiveness engineered into its product; what it does about fake accounts; why it hasn't recruited more humans to help with the «challenges»
of managing content on a platform that's scaled so large; and aspects
of its approach to GDPR compliance.
Ad Age hosts a two - day event with speakers, panels, discussions
of work and
issues common to small agencies, plus we crown this year's deserving Small Agency Award winners.
Pro tips: For
Ad Age's travel
issue, agency execs who spend a lot
of time on the road offer up their travel tips and tales to
Ad Age's Megan Graham.
Andrew Frothingham, former
ad manager
of Timeplex, comments: «When I was the
ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding
of any writer I found
of the
issues in the world
of high technology.»
They've taken out full page
ads (one in the latest
issue of Barron's) giving a 1 - year target for the S&P 500
of 1835, which is 54 % above current levels.
When Facebook users in the United States encounter an
ad for a candidate or
issue, they'll soon be able to see the identity
of the advertiser, its cost, how it was targeted, and what other
ads the advertiser ran.
My greatest
issue with Google Adwords is the fact that there is so much competition in my field as a Wedding photographer that some
of my competitors were clicking on my
ad over and over until I had used up my day's budget.
April 6: Facebook says it will require admins
of popular pages and advertisers buying political or «
issue»
ads on «debated topics
of national legislative importance» like education or abortion to verify their identity and location — in an effort to fight disinformation on its platform.
With the significance and volume
of online
ads seemingly increasing each year, it is worth noting a turning point
issued by the Advertising Standards Authority (ASA).
With the significance and volume
of online
ads seemingly increasing each year, it is worth noting a turning point
issued...
The CRTC got an earful from a (relatively small) number
of Canadians about being denied access to the original
ads when watching the Super Bowl game in Canada, but this
issue became the lighting rod that raised the whole
ad substitution
issue.
It would be an exaggeration to say that the future direction
of Canadian broadcasting depends solely on what happens with the Super Bowl
ad substitution
issue, but the outcome
of this dispute will send an important signal as to future policy directions for the broadcasting industry in Canada.
As a detailed analytics platform, we also solve one
of the biggest
issues in digital advertising -
ad viewability.
Facebook continues to update its policies on advertisements on the social network, tightening rules on the use
of political
ads and
issue ads.
Meredith McGehee, executive director
of the
Issue One watchdog group, helped draft the Honest
Ads proposals.
Most
of the 3,000
ads, which ran between June 2015 and May 2017, focused on divisive
issues such as immigration, gun control, gay rights and race.
An announcement made today (April 6) by Rob Goldman, VP,
ads, and Alex Himel, VP, local pages, states that it will now only allow verified advertisers to run «
issue ads» — ie those
of a political nature — on the social network, including picture - sharing service Instagram.
Advertisers need to audit their
ad click activity on a regular basis, consider the use
of 3rd party auditing tools and services to mitigate click fraud and click quality
issues, and present their reports and findings to the engines during regular account review meetings.
When a business
issues a request to an advertising ledger for a specific message, it can then check back once the request has been fulfilled in order to benefit from an immutable record
of the
ad's delivery time, duration and performance.
Search engines are not moving fast enough to eliminate obvious click fraud and click quality
issues (e.g. bots, competitor clicks, non-converting MFA sites, no referrer
ad traffic) negatively impacting the ROI
of advertiser campaigns.
The social network's announcement Friday could allay concerns
of election experts and lawmakers that
ads about hot - button social
issues meant to be divisive and foment voter outrage might still slip through, leaving a dangerous weak spot on the network.
Click fraud has been a known
issue for many years now and yet even large search engines like Google, which get most
of its revenue from contextual
ads, are failing at solving (or are not even willing to do anything) about the click fraud problem.
New changes by Facebook aim to make it tougher for buyers
of political
ads and
issue ads to interfere with elections.
In the wake
of waves
of criticism, Facebook continues to institute more changes to its platform — including new stringent rules for those placing
issue - based
ads — in an effort to thwart future election interference.
«Most
of the paid
ads the Internet Research Agency ran on Facebook prior to the 2016 election didn't mention Hillary Clinton or Donald Trump — but they did mention divisive political
issues like guns, LGBT rights, immigration, and racial
issues,» said Sen. Mark Warner, D - Va., who along with Sens. Amy Klobuchar, D - Minn., and John McCain, R - Ariz., have sponsored the bill.
Rep. Robin Kelly, a Democrat from Illinois and a ranking member
of Congress» IT oversight subcommittee, says she's pleased Facebook is taking steps to improve disclosure on candidate
ads but says the company is missing a «major vulnerability» on social
issue ads.
Not pure pornographic sex, but the use
of sexually attractive models for
ads, men and women wearing provocative clothing who sing (or who can't sing, but no one cares), Songs and movies that portray sexual
issues without the love that should be the focus, and so on.
I'd also like to remind readers that the
issue of ad orientem posture isn't merely a minor matter
of moment for fastidious liturgical nerds, as if the Mass were a mere matter
of aesthetics cordoned off safely on Sundays.