Sentences with phrase «of its advertisers in»

He was «so optimistic that you couldn't help liking him,» says Kerry Smith, the Florida Retirement Lifestyles editor from 1994 to 1997, but «we lost a ton of advertisers in the first six months.»

If you would prefer to Opt - Out of behavioural - based advertising then using the Network Advertising Initiatives Opt - Out tool will automatically opt you out of all advertisers in their organisation.

The company lost 16 % of its advertisers in 2011 and a further 20 % in 2010.

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Not exact matches

Procter and Gamble, one of the world's largest advertisers, is putting several of its agencies together to work as one team in a pilot that it hopes will eliminate bureaucracy and lead to better advertising.

According to the report, Foursquare is now back on track to beat sales expectations by the end of the year, and the business development team has been successful in attracting several new advertisers to their «post-check-in product.»

Advertisers that fail to abide by the FTC's instructions could be found in violation of Section 5 of the FTC Act, which bans «unfair or deceptive acts or practices in or affecting commerce.»

Flipboard's head of ad product, Dave Huynh, explains how the new feature works: If an advertiser says they are looking to appeal to readers who are interested in big data, for example, Flipboard can look into its interest graph and tell them that readers who like that topic are also interested in other topics such as Amazon and the cloud.

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

«Most of the time advertisers are very one - sided in how they treat the user experience.

Digital - marketing researcher eMarketer estimates that U.S. advertisers will spend a whopping $ 384.4 million on Snapchat advertising by the end of 2016, and as much as $ 804.5 million in 2017.

In Google's case, the fact that the company is one of the world's largest advertising businesses and Chrome is the leading browser by market share makes some publishers and advertisers nervous.

McCarthy of WebMetro recommends that, in addition to using a statistics counter like Google Analytics, advertisers should even have a separate phone number attached to their online advertising.

The shift of such high - profile Perth advertisers is «just the vanguard of the move into online by traditional advertisers» in WA, he said.

That said, however, Apple has a large and powerful user base, and the fact that it is using that power to remove certain forms of advertising — and tools that advertisers and publishers use, such as user tracking — is bound to set off alarm bells in the industry.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

The ability for advertisers to get placement next to or in front of popular content on Facebook is limited.

Clickstream founder and managing director Carlo Bertozzi said a number of high - profile Perth advertisers had made forays into online advertising in the past 12 months, including the RAC and the WA Tourism Commission.

Meanwhile, the Incorporated Society of British Advertisers, a body representing marketers in the U.K., declined to even comment on InBev's conduct.

Neither content creators nor advertisers like the idea of videos disappearing in an abyss of Facebook posts after a while.

Already in 2014, major advertisers such as P&G and Unilever have announced their intention to accelerate their programmatic spending, with P&G saying it wants to buy 70 - 75 percent of its U.S. digital media programmatically by the end of 2014.

That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both,» Kent Walker, senior vice president at Google, said in a statement.

But the golden age began in 1984 when President Reagan deregulated the television industry, allowing broadcasters to sell larger chunks of time to advertisers.

Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $ 10 billion, would be eliminating «1,600 «overhead» or nonmanufacturing jobs, including some in marketing,» deferring to «digital marketing to help contain media spending long - term.»

Advertisers without a roadmap for this uncharted terrain are quickly becoming lost in forests of inaccurate data they can't make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

New data streams and attribution models in advertising are making it possible for advertisers to understand the entire conversion flow of their customers.

Modern advertisers are confronted with the daunting task of riding this massive wave of technological change in the ad industry without getting drowned by it.

«Video is another area that may yet be monetized more aggressively,» says Brian Wieser of Pivotal Research, citing the need for more high - quality content that advertisers can associate with, instead of just having their own sponsored videos in News Feed, as a next step.

This «Diploma in E-Business» course is a comprehensive resource for marketers, business owners and advertisers who would like to get the most out of their digital marketing efforts.

They do so in part because they are relatively easy to track and many advertisers still think about success and reach in terms of those figures.

The FFA also claims that 65 of the advertisers it targeted didn't advertise again in two of the most recent episodes of All - American Muslim.

My company, WordStream, compiled all of the current Facebook ad targeting options in one epic infographic to demonstrate the breadth and depth of the personal information advertisers can use to target consumers via social media.

Because most other advertisers in the display advertising space run ads for thousands of unique products or services together, custom designed ads and manual tagging are a great edge over the competition.

The kind of detailed demographic and interest - based targeting that the company specializes in makes sense for plenty of advertisers and marketers, but for a consumer - goods company like P&G that is more interested in broad reach and awareness, that kind of targeting may not be terribly compelling.

Among other things, it is working hard to get publishers and advertisers interested in its Facebook Audience Network, which allows ads outside of the Facebook site or app to be targeted to users based on the data that the social network has about their interests.

«Advertisers, not Facebook, are responsible for both the content of their ads and what targeting criteria to use, if any,» Facebook argued in its motion to dismiss allegations that its ads violated a host of civil rights laws.

Three of the top 10 advertisers in America are car companies.

Snap is offering hundreds of dollars in free ad credits to advertisers who buy vertical video ads on Instagram, Recode reports.

As advertisers continue to chase splintering audiences to online, social, and video platforms, it's clear that traditional media is in need of change, but it's also becoming obvious that putting up a paywall and calling it a day isn't enough.

The series has broken a number of network records and its season - four premiere became the most watched nonfiction episode on cable ever with 11.8 million people turning in (half of those viewers came from the advertiser - loving 25 - to 54 - year - old demographic).

«We will examine whether platforms are exercising market power in commercial dealings to the detriment of consumers, media content creators and advertisers,» Australian Competition and Consumer Commission (ACCC) Chairman Rod Sims said in a statement.

Some of the world's biggest advertisers have put an unprecedented $ 26 billion in business up for review, setting off an industrywide showdown.

Yet Twitter acknowledged in IPO filings that low use of smartphones in emerging markets such as India could hamper the ability of advertisers to deliver compelling advertisements and hurt its earnings potential.

Anti-marketing programs are a problem not only for publishers, who stand to lose revenue, but also for advertisers, who need to get their messages in front of consumers.

Advertisers should think about what sorts of questions, to which their product is the answer, begin with these words, and then invest in those queries.

Of the 28 advertisers Keynote measured in terms of performance across desktop, smartphone, and tablet, WeatherTech came in second, while behemoths such as Pepsi and Budweiser were rated dead lasOf the 28 advertisers Keynote measured in terms of performance across desktop, smartphone, and tablet, WeatherTech came in second, while behemoths such as Pepsi and Budweiser were rated dead lasof performance across desktop, smartphone, and tablet, WeatherTech came in second, while behemoths such as Pepsi and Budweiser were rated dead last.

While some in the industry believe the printed word will attract a decent market for a long time to come, others argue it is just a matter of time before remaining newspaper advertisers follow the classified crowd online.

Though «Daily Show» host Trevor Noah's ratings ticked up in the first quarter of the year and «The President Show» resonated with audiences, if not with some critics, network representatives still remember fondly Stewart's and Colbert's domination of the 11 - t0 - midnight time slot among key demographics pined over by advertisers.

The operator thinks advertisers — Google (goog) being one of the biggest beasts in the room — should be paying for that.

This means making features available to advertisers of all budgets is in their best interest, so stay tuned.