But it does mean that the old style SEO strategies
of keyword stuffing will cause far more harm than good with today's Google.
Not exact matches
Keyword stuffing is a tactic where a piece
of content on a business» website was written specifically to contain a high number
of keywords related to the company's products, or other
keywords related to the business, that the business hopes to rank for in the SERPs.
However, if you're a good SEO freelancer, you have a portfolio
of examples, the ability to set clear expectations for timing, and you have a wide range
of services as opposed to just writing articles
stuffed with
keywords.
Keyword stuffing: Discouraged practice
of overloading Web pages with
keywords in an effort to obtain higher placement in search results.
In the early days
of SEO, it was possible to produce an abundance
of (let's be honest — crappy) articles
stuffed with target
keywords and rank for your desired terms in the Google Search Engine Results Pages (SERPs).
Don't use this as an opportunity to
keyword -
stuff your links full
of SEO phrases.
They were littered with poor grammar, obviously written by someone who doesn't speak English as a first language,
stuffed with unnecessary over-use
of keywords, and provided no useful or insightful information.
Refers to a set
of SEO tactics that attempt to increase the rankings
of target sites through manipulation such as cloaking,
keyword stuffing and robot - driven link building.
Sites like these were the bread and butter
of affiliate marketers, often subject to
keyword stuffing and other shady search tactics.
However,
stuffing your meta tags with
keywords can not only look unnatural to Google, but it can totally give away all your target
keywords to any crafty competitor who wants to know exactly what
keywords you're targeting (since meta tags are publicly accessible in the HTML code
of your site).
Keyword stuffing: This is the most common
of black hat SEO or spam techniques and can become a problem on site simply by placing too much focus on certain
keywords in the rush to improve search engine rankings.
Generally speaking you don't want the
keyword density (ratio
of keywords used to total number
of words) to be more than 5.5 % Otherwise Google can ping you for
keyword stuffing.
As with any form
of online content, whether it be an article or a web page,
keyword stuffing should be avoided at all costs.
Oddly placed
keywords or awkward
keyword phrases or
keyword stuffing in the content
of a website will no longer appease Google or web users.
You can't just use any old
keyword and expect to rank, and you always want to target multiples
of them; this is all
stuff that you should be keeping an eye out for when verifying your SEO service.
In fact, this will actually hurt your website's SEO because search engines will recognize it as
keyword stuffing — or the act
of including
keywords specifically to rank for that
keyword, rather than to answer a person's question.
This feature is also useful to identify spammy pages that have been «
stuffed» with hundreds
of Meta
Keywords or long Meta Descriptions that was common practice in SEO many years ago but now may be harming your rankings.
Some webmasters make the mistake
of simply
stuffing their sites with
keywords, hoping to attract the attention
of the search engines.
Prohibited actions on FetDig.com include but are not limited to: spam advertising,
keyword abuse,
keyword stuffing, scraping, back linking, spam linking, profiles made for the purpose
of just advertising, or any other actions designed to redirect traffic outside
of FetDig.com.
You get the benefit
of longer product description directly on BN (400 characters is NOT enough for a good book blurb in my mind), multiple
keywords (which so far has been a crock, they haven't gotten it fixed), and the ability to get
stuff deal with (usually) much easier than having to go through a third party.
I'd say, make a list
of all the things you think you * need * to investigate (Scrivener / formatting / website
stuff / Amazon categories and
keywords, etc.) and then parse it out throughout many weeks.
You don't want to
stuff your title with too many
keywords, so you can fit in a few more with a very nice subtitle (it should be clear and easy to read, not just a string
of keywords).
In the past,
keyword stuffing and unnatural sounding exact match phrases worked well to get pages surging to the top
of search engine results.
Now I'm not going to bore you with SEO techie
stuff, but I will tell you about one
of my findings that was very helpful to enable my site to rank on the first page
of Google for two
of my competitive
keywords.
SEO doesn't carry the same power it used to, at least not in the traditional sense
of stuffing poorly written articles with
keywords.
Activities such as review purchasing, bonus -
stuffing, title -
keyword -
stuffing, click here inducements and click farming are steering unsuspecting buyers to poorly - written books (sometimes just collections
of words) because
of a perceived bargain.
Years back, writing online articles, posts and copy meant
stuffing the text with
keywords to get the attention
of search engines.
OK, I know things like meta - data,
keywords, search engine optimization, algorithms and
stuff can blow people's minds, but it is an important part
of being an indie author!
You may be already aware
of old SEO strategies, such as «
keyword stuffing» or «whitehat vs blackhat SEO» — these no longer work because Google's algorithm is more sophisticated.
In the land
of SEO and
keyword stuffing, you need to know what you are doing in order to achieve the strongest results and avoid possible Google penalties.
Natural Descriptions: Write a description that includes these phrases without
keyword stuffing ex: Scared
of traveling solo?
At the other end
of the spectrum are some
of those search engine optimizers that will tell you that
stuffing your
keywords all over your site will help your site «rank better» in Google.
I think the artificiality
of just doing
stuff because a consultant told you to or competitors are doing it, whether that's Yellow Pages ad or trying to rank high in Google for
keywords, I think often loses the natural ability to connect with the people you're trying to connect with by being real.
Keyword stuffing is something you want to avoid - which means incomprehensively throwing a bunch
of your site's
keywords together to make an incoherent mess that Google will immediately toss.
I routinely run into people who believe that SEO is no more than
stuffing keywords into the meta tags or title tags, or that if you * gasp *
stuff keywords into your marketing copy you'll get to the top
of search results.
Recently, Google started filtering and lowering the rankings
of sites that overused exact match anchors both on and off site, and those sites that overused, or «
stuffed»
keywords into the content.
Finally, search engines also use Latent Semantic Indexing to determine the topic
of a page, so avoid
keyword stuffing (using the same
keyword over and over) and instead include plenty
of related terms to signal what your page is about.
You can filter images by user name or search
keyword — so you might get less fresh images with a regular search, but it is possible to keep track
of new
stuff from your favorite photographer.
If you deliberately
stuff keywords into your resume or use a bunch
of annoying buzzwords, it will be painfully obvious to the recruiter — not to mention a big turnoff.
The cost
of disregarding these guidelines can prove costly — we've seen sites with excessive «
keyword stuffing» penalised by being pushed to the back pages
of Google.
Job seekers probably don't know how to get enough
of the right
keywords in their resumes without «
keyword packing» or «
keyword stuffing», which can flag them as spam.
Keyword stuffing — Avoid using too many
keywords in hopes
of getting through an ATS.
Remember that using
keywords is not about
stuffing the resume with whatever is expected
of you.
As quickly as an ATS rejects a resume without relevant
keywords, it also rejects one that's
stuffed with tons
of them.
Keyword stuffing will hurt your chances
of having your resume read!
ATS software can detect the
stuffing of keywords on your resume so be sure their usage sounds natural.
It's the process
of trying to discern what
keywords a recruiter or other hiring gatekeeper might be looking for and then proceeding to
stuff your resume full
of them.
However, taking
keywords to their extreme in the form
of resume
keyword stuffing is always a bad idea.
In general, most ATS algorithms have learned to discount
keyword stuffing and give more weight to
keywords that are associated with verbs as part
of the narrative.
We're about to have a debate about something called
keyword stuffing that could decide the fate
of your next job application or the next candidate you are looking to hire.