Sentences with phrase «of law firm brands»

Today, I want to write about the corresponding decline of law firm brands.

I probably have a more favourable opinion of law firm brands generally, but the rise of the personal lawyer brand is a major shift.

My newest column in The Lawyers Weekly looks at the issue of law firm branding in the online context.

Your website is a major part of your law firm brand.

'' «ethics aside» from f / k / a editor emeritus ethicalEsq is getting a little annoyed by the «ethics aside» approach of the gurus and evangelists of law firm branding, marketing and alternative or value pricing.

Now that you know why the talking head strategy isn't as effective anymore, you can take strategic steps toward a new kind of law firm branding.

A critical component of law firm branding is your firm's center of online marketing and communication: your firm's website.

Olswang operated in a universe of clients whose main assets are intellectual property, and who are, consequently, very brand - conscious, so you could say the firm was operating right at the sharp end of law firm branding.

Acritas: Amongst other things Acritas undertakes detailed market analysis of law firm brand strength based on several measures including top of mind awareness, favourability, consideration for top - level litigation, consideration for top - level M&A, most used for high - value work by domestic buyers and most used for high - value work by international buyers.

Be on top of your law firm branding!

There will be an emphasis on the extension of the law firm brand with a clear focus on areas not traditional associated with the brand including client service delivery and knowledge sharing.

The advantages of this approach include being able to leverage your staff's thorough knowledge of your law firm brand and the amount of control you can exert over the entire process.

Getting to the Heart of Your Law Firm Brand» Legal Marketing Association — National Conference, April 12, 2016

We produced one of the country's very first lawyer television commercials, and we've kept our fingers on the pulse of lawyer branding ever since — continuing a storied history of putting creative new spins on the tried - and - true fundamentals of law firm branding.

Not exact matches

Jonathan Long is the founder of Market Domination Media ®, a performance based online marketing agency, blerrp ™, an influencer marketing agency, consumer brand Sexy Smile Kit ™, a home teeth whitening kit and law firm directory LAWYE.RS.

Ross Fishman, JD, is CEO of Fishman Marketing, specializing in strategy, branding, and websites for law firms.

More specifically, the areas of beverage alcohol in which the firm practices include federal, state and local alcoholic beverage retail, wholesale and supplier licensing, multi-jurisdictional regulatory compliance, international and domestic agreements, trademark registration and protection, federal label approval and state brand registration, industry franchise laws, trade practices, and Customs matters related to the alcoholic beverage industry.

Published in the Journal of Competition Law and Economics, the study shows that, on average, the percentage increase in prices is 4 - 4.5 times higher when entry - limiting deals are made and a generic is not available in the market, compared to when the generic is available but the branded and generic firms jointly set their profit - maximizing price.

The law firm has asked authors who have self - published with the company or any of its brands who feel they have been «the victim of deceptive practices» to contact them.

Having worked in a law firm which dealt with the trademarking of the Apple brand and having seen the ruthless way they deal with anybody who vaguely infringes, or they think they do, the Apple trade mark, this does not suprise me in the least.

Veronica Birman, of Birman Law Firm has filed a $ 10 million lawsuit on behalf of Hong Kong resident Sik Mun Simone Loke against the owner of Toro Media — the marketing entity of binary options brand OptionsXO.

If your law firm already supports non-profit organizations, publishing this type of update can be an effective way to raise awareness for a worthy cause while creating a geographically targeted branding opportunity for your firm.

Visits to a law firm's website via branded search convert to clients at an average rate of 10 to 15 percent.

If you aren't familiar with local - mobile search optimization or the importance of branding for small law firms, download their relevant white papers, here.

Recently, Acritas, a UK based provider of legal market research, released their annual Canadian Law Firm Brand Index for 2014 revealing the leading Canadian law firm brands most favoured by «influential» clients from Canada and around the worLaw Firm Brand Index for 2014 revealing the leading Canadian law firm brands most favoured by «influential» clients from Canada and around the woFirm Brand Index for 2014 revealing the leading Canadian law firm brands most favoured by «influential» clients from Canada and around the worlaw firm brands most favoured by «influential» clients from Canada and around the wofirm brands most favoured by «influential» clients from Canada and around the world.

Here at Law Firm Web Strategy, however, I'd like to talk more generally about the idea of a law firm's «brand,» and to suggest that lawyers who spend time and money pursuing strong brand recognition for their firms might be hamstrung by an unseen but critical flaw in their firms» service delivery modLaw Firm Web Strategy, however, I'd like to talk more generally about the idea of a law firm's «brand,» and to suggest that lawyers who spend time and money pursuing strong brand recognition for their firms might be hamstrung by an unseen but critical flaw in their firms» service delivery moFirm Web Strategy, however, I'd like to talk more generally about the idea of a law firm's «brand,» and to suggest that lawyers who spend time and money pursuing strong brand recognition for their firms might be hamstrung by an unseen but critical flaw in their firms» service delivery modlaw firm's «brand,» and to suggest that lawyers who spend time and money pursuing strong brand recognition for their firms might be hamstrung by an unseen but critical flaw in their firms» service delivery mofirm's «brand,» and to suggest that lawyers who spend time and money pursuing strong brand recognition for their firms might be hamstrung by an unseen but critical flaw in their firms» service delivery model.

Jonathan Sherman, Solicitor at law firm Coffin Mew, told Lawyer Monthly: «The results of this study suggest that, having historically neglected the need to protect their intellectual property, the brewing industry is beginning to finally appreciate the importance of legally protecting their brands.

The Canadian Law Firm Brand Index 2014 was compiled from the unprompted responses of 191 senior general counsel in Canadian organizations with revenues over $ 50M who, as part of Sharplegal 2013 research, were asked about their awareness of and favorability towards law firms; their consideration of firms for top - level litigation and major M&A; as well as their use of firms for high value and inbound woLaw Firm Brand Index 2014 was compiled from the unprompted responses of 191 senior general counsel in Canadian organizations with revenues over $ 50M who, as part of Sharplegal 2013 research, were asked about their awareness of and favorability towards law firms; their consideration of firms for top - level litigation and major M&A; as well as their use of firms for high value and inbound wolaw firms; their consideration of firms for top - level litigation and major M&A; as well as their use of firms for high value and inbound work.

For a successful law firm, a common ground will have to be found between the «branded house» strategy and the «house of brands» strategy.

These new «Tesco Law» competitors are expected to use their branding, existing channels to the retail market, IT capabilities and economies of scale to take significant market share away not only from small high street law firms but also the regional playeLaw» competitors are expected to use their branding, existing channels to the retail market, IT capabilities and economies of scale to take significant market share away not only from small high street law firms but also the regional playelaw firms but also the regional players.

This post about defining the voice of your law firm's brand just didn't get a lot of clicks.

It is no longer surprising to see the trademarks of such well known brands as iPads and Air Jordans hijacked in China, and multinational companies know to call on global law firms for advice on how to reclaim their stolen brands, or better yet, avoid falling prey to China's professional squatters in the first place.

To get a taste of a brand's power, consider this statistic: Visits to a law firm's website via branded search convert to clients at an average rate of 10 to 15 percent.

In Personal branding for lawyers in the age of Google Kevin O'Keefe, referencing Seth Godin's thoughts on personal branding in the age of Google, provides some key considerations for lawyers who are working to develop their law firm brand online:

Lisa Hart Shepherd, CEO of brand intelligence firm Acritas, says that, in Europe and parts of Asia, the Big Four «come up as a law firm brand, not just an alternative to mainstream legal services.»

Law firms are still, for the most part, «houses of brands» instead of «branded houses.»

Great law firm brands, by the very nature of professional services, begin and end with their people.

Larry Bodine of LawMarketing Blog has a brand - new marketing plan for law firms: Big Stick Marketing.

Earlier this year, the UK firm Superbrands ranked the strongest brands in the British legal marketplace, and found the Law Society of England & Wales came out on top, followed by Eversheds.

Every lawyer and every law firm has a brand, but most of these brands are inadvertent and invisible to their owners.

In fact, if I were to make one «big picture» suggestion to law firms for 2017, it would be to get comfortable with the idea of marketing as a brand play.

Which means law firms considering placing banner ads on websites trafficked by potential clients should be thinking in terms of branding, not lead generation.

A competing law firm can still buy keywords using your firm's name, even if any part of your branding is trademarked.

Some of the key points include: Personal lawyer brands are having a dramatic impact on our industry; Law Firm loyalty isn't what it used to be, we're fast becoming a free agent nation; Lateral hires are driving an already transient... more»

Most law firms, for example, opt for bold and traditional over bright and flashy, as they typically aim to establish a sense of professionalism and authority in their branding.

In addition, branded PPC ads are typically fairly low - cost, since there probably isn't a lot of competition for your law firm's name.

Effective branding is a major component of any successful law firm marketing plan.

Among the questions submitted by our audience, the topic of brand perception and how it relates to your law firm's marketing strategy came up several times.

Many law firms are currently facing, or will face, the challenge to weave their brands (firm, practice, and individual lawyer) into the social fabric of the web.

You don't need to be one of the largest law firms (or one with the largest marketing budget) to have a great brand.