Yes, the humanization trend has been a key driver
of the licensed brands business in the pet industry.
Parragon's wide roster
of licensed brands includes Discovery Kids, Nickelodeon, Disney, Marvel, Barbie, Power Rangers and Entenmann's.
They are in the business
of licensing their brand to franchisees / brokerages, who in turn sublicense it to agents who believe their affiliation will help their value proposition.
The company launched the new Better Homes and Gardens Real Estate franchise in the U.S. on July 1, 2008; it is now licensed to operate in Canada and is in the process
of licensing the brand in 40 countries around the world.
Not exact matches
(The need for
branding expertise explains why Emblem Corp., another Canadian
licensed producer, recently poached the head
of ad agency KBS Canada to become its new CEO starting next year.)
Alice Ting, vice president
of brand development,
licensing and syndication told Bloomberg the Times expects the meal kit service to be at least as big as the Times» travel unit, where the paper's foreign correspondents act as tour guides in places like Iran and Cuba.
She rose from immigrant roots up the industry ladder to become creative lead
of her own multimillion - dollar women's wear fashion
brand, and then endured a series
of nasty breakups — first with her ex-husband and then with Jones Apparel Group, the fashion behemoth that
licensed and marketed her creations.
So Hulse & Durrell was hired to compile, digitize and edit all the emblems, pictograms, mascots and colour palettes from past Olympic Games into a catalogue
of brand marks that could eventually be
licensed and emblazoned on everything from clothing to coffee mugs.
The strength
of the Nokia
brand - crucial to the success
of such
licensing deals - is also open to debate.
The Providence, R.I., manufacturer
of medical devices had just signed a
licensing agreement with watch manufacturer Timex to design and market digital thermometers carrying the Timex
brand.
Hawk's number one lesson for beginning entrepreneurs looking to
license products: «Never, ever give up control
of your
brand,» he cautions.
On August 17, 2017, the company entered into two agreements with KHC to terminate the
licenses of certain KHC - owned
brands used in the company's grocery business within its Europe region and to transfer to KHC inventory and certain other assets.
Much
of the company's revenue is coming from
licensing the technology to big customers such as Salesforce and Hootsuite, although consumer
brands, financial institutions and PR agencies are also subscribing to its $ 99 - a-month direct service.
Kodak, the once iconic camera company, is
licensing its
brand to Spotlite, which builds computers designed to mine bitcoin, for a new line
of bitcoin - mining machines that they plan to rent to the public for thousands
of dollars.
The Hong Kong immigrant has developed,
licensed or acquired 26
brands of quick - service fare — from Mexican to Japanese, from doughnut to health nut — and he's busy expanding his smorgasbord.
Ivanka Trump's
brand makes the largest share
of its sales from
licensed clothing like the products sold at department stores, according to the Times.
The government wanted to make sure that the information
licensed producers were providing the public would be limited to basic details for prospective clients, such as the
brand name, proper or common name
of the strain, the price per gram, the cannabinoid content, and the company's contact information.
The pair sold the
brand in 2004 to a group
of investors but retained
licensing and ownership
of three locations.
Of that, $ 24.9 million was from
brand licensing — largely related to the movie, which will get a sequel in 2019 — but gaming revenue was still up 65 %, reaching $ 61.3 million for the quarter.
On the other side
of the coin, you could be the one with the interest in
licensing the high - recognition
brand name
of another company.
Even so, earlier this year Sports Crate, a
brand extension
of Loot Crate, partnered with Major League Baseball and the MLB Players Association to provide team and player merchandise products and make Sports Crate the «Exclusive
Licensed Subscription Box»
of MLB.
In 2005, Roger sold the Boxfresh to Pentland
Brands and formed his own
brand consultancy,
Brands Incorporated, specialising in the development, financing and
licensing of UK Fashion
Brands.
At this point, you might want to enlist the help
of an outside expert, such as a
licensing agent, whose business is built on understanding the marketplace, analyzing the commercial potential
of a character,
brand, or design concept, and then using his or her network
of contacts to turn concepts into deals.
Specifically, it afforded Playboy the cash to recruit what Flanders calls a «world - class management team,» kill off 70
brand - weakening
licensing deals and relocate from its original headquarters in Hefner's native Chicago to a glitzy refurbished Beverly Hills office and photo studio (swanky full bar included,
of course).
Keurig has
licensed K - cups with hundreds
of diff erent
brands, including Tim Hortons, Timothy's, Starbucks and dozens
of hip American roasters.
Even the folks at Lucasfilm, creator
of the Star Wars franchise, had their doubts, and turned Eckstein down the first time she came asking for a
license to the
brand.
Meanwhile, Canadian
licensed producer MedReleaf cancelled its Quebec launch
of its recreational
brand San Rafael ’71 scheduled for Friday after Quebec government officials expressed concern.
As a
brand owner, if somebody's simply taking your IP and making products out
of it without signing a
license with you, it's theft, plain and simple.
A big chunk
of Trump's personal wealth is tied up in the value
of the Trump
brand name, which he
licenses far and wide.
Alimentation Couche - Tard has 12,750 stores and 15,970 locations, including those
licensed under the Circle K
brand and those that are part
of last year's merger with wholesale fuels distributor CrossAmerica Partners LP.
Companies extend their
brands via
licensing for a variety
of reasons.
Before
brands license products into new categories they need to conduct market research, including a review
of secondary research, focus groups, interviews and field surveys to clearly understand what consumers believe about the
brand and what their expectations are.
These
licensing and marketing deals have not only generated revenue, but rather brilliantly extended the fame and value
of the Trump
brand in the process.
Pete Canalichio is the author
of Expand, Grow, Thrive, a
brand expansion and
licensing strategist, expert witness and TEDx speaker.
3 Global
Brand Divisions revenues are primarily attributable to NIKE
Brand licensing businesses that are not part
of a geographic operating segment.
«The accelerating popularity
of Peppa Pig in China is testament to the
brand's universal appeal and shows us what incredible growth is possible when the Chinese market gets behind a
brand,» said Andrew Carley, executive vice-president
of global
licensing, family and
brands at Entertainment One.
While Tesla owners are not eligible for those subsidies because the cars are foreign - made, the city
of Shanghai offers free
license plates for all electric car
brands, saving drivers around $ 12,000 in fees.
The
brand is largely a
licensing operation, meaning that it sells the use
of Ms. Trump's name to partners who manufacture her clothes, shoes and other accessories.
«Our audience spends a lot
of time cooking at home,» said Alice Ting, vice president
of brand development,
licensing and syndication for the Times.
«With ILG, we will bring together six world - class vacation ownership
brands under one
licensing relationship with Marriott International, which will enable us to leverage high - value marketing and sales channels, including those provided by Marriott International's platforms, and enhance the benefits
of our access to Marriott International's loyalty programs, call transfer and hotel linkage programs.
Moreover, EM IT companies are no longer merely supporting developed - market products by making components or
licensed devices; they are actually developing
branded technology products that are exported to the rest
of the world, gaining traction and market share.
While the Trump Organization both owns and operates some
of its flagship properties in the United States, such as Trump Tower in New York, the hotel in Vancouver is one
of many
licensing deals through which third - party companies pay to operate their hotels under the Trump
brand.
Target had fallen into a trap
of licensing outside
brands like Cherokee, which makes children's apparel; even its in - house kids» label, Circo, felt dated.
Brands, Inc. is a quick service restaurant company, which engages in the development, operation, franchise, and
licenses a system
of restaurants.
Tiffany has experience advising a wide range
of companies on formation, contracts, minutes, trademark,
branding, employment, non-disclosure and non-compete agreements,
licensing, and franchise related issues.
The CEO for Plus500 is celebrating the acquisition
of the company's
license and the fact that it is now being recognized as an international
brand.
To make your certification official and benefit from the
branding and marketing
of your organization as a B Corporation, you must sign a B Corporation term sheet and pay annual
licensing fees to B Lab.
«Subject to Health Canada's approval
of Shoppers Drug Mart's application to be a
licensed producer, under the terms
of the agreement the Company will supply Shoppers Drug Mart with Aphria -
branded medical cannabis products,» a release from Aphria said.
Puritan's Pride opened a Web store in October 2014 on Tmall Global, a special section
of Alibaba's Tmall.com online shopping portal for foreign
brands that don't operate physical stores and have not obtained business
licenses to operate in China.
For 30 years, the Ramsay family
of Maple Lake, Minn., has been manufacturing and distributing frozen pizza under a variety
of brands: Bernatello's, the
brand that built the company; Bellatoria, the company's ultra-thin premium pizza with high - end Hormel meats and grilled vegetables; Roma, its value line; Green Mill pizza, which it manufactures and distributes through a
licensing agreement; and its most recent acquisition, the Orv's
brand.