Viral social campaigns can effectively capture the attention and support
of mass audiences, but in order to make viral altruism stick, more gradual and deeper engagement with a social cause is required over a sustained period of time.
Surprisingly, when one thinks
of the mass audiences attracted to TV, the audience for the Electronic Church is not large.
Yet another example of citizens using the new tools of online communications and social media to organize for political action and to push a story out in front
of a mass audience.
Yet films that reach even the barest form
of mass audience are often most vulnerable to accusations that they're somehow capitulating to dominant political, narrative, or aesthetic modes — most significant in the U.S., perhaps, have been Brokeback Mountain (2005) and Milk (2008), which respectively take on, rather than truly subvert, the Western and the Great Man Biopic.
Summing up the tastes
of the mass audience, one character remarks, «Love, and a bit with a dog — that's what they want.»
While many complain of online piracy as cutting into comics sales and hurting creators» ability to earn a living making comics, he argued the most important takeaway from the digital revolution was proof
of a mass audience.
youtube puts them in the same bucket, the bucket
of mass audience attracting, mass comment conflicting, lowest brow puke — that makes them the most coin.
Not exact matches
Selling media buyers, especially those focused on
mass TV
audiences, on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many different content formats, which appeal to different demographics and different sorts
of advertising strategies.
Six years ago, Nintendo's Wii was in a position that every hardware company dreamed
of — a game system that not only captured the imagination
of the core player but also was widely and warmly embraced by the
mass audience.
Under a set
of deals, the likes
of the New York Times and BuzzFeed will «publish» articles right within Facebook's iOS app where they will reach a
mass audience — and everyone will make money.
The
mass circulation
of information has enlightened
audiences, broadening their perspectives.
«This lively book for a popular
audience covers our current understanding
of all the major
mass extinctions in the history
of life and what they collectively mean for our future,» writes Lauren Sallan.
In the age
of Kim Kardashian, naked pictures
of women have pervaded the web, easily accessible to a
mass audience.
You can see the trend
of building apps for a
mass audience, but that's what everybody else is doing, ignoring the niche segments — those that have the potential to spend far more on their habit.
By contrast, the film's
audience score on the site sits at an impressive 86 % — a figure that Netflix CEO Reed Hastings recently cited to suggest that critics
of «Bright» were «pretty disconnected from the
mass appeal.»
In a pattern familiar to all kinds
of media, the era
of huge
mass - market tentpoles has given way to a seemingly limitless number
of outlets — some well known, others almost secret - society - like in their nicheness — in which performers can reach
audiences directly.
But selling to a tech company like Amazon would allow CBS to more effectively compete with other networks by bidding higher for sports rights — the only content that still keeps
mass audiences tied to TV sets — while at the same time getting ahead
of TV's inevitable shift to online distribution.
Radio has continued to maintain the broadest
audience among all
mass media, reaching over 90 %
of consumers each week.
It released a video this week blaming the «mainstream media» for
mass shootings in America and Wayne LaPierre, head
of the NRA, told an
audience at the annual Conservative Political Action Conference (CPAC) on Thursday that the post-Parkland gun control push is the result
of socialism.
These accounts are counterfeit coins in the booming economy
of online influence, reaching into virtually any industry where a
mass audience — or the illusion
of it — can be monetized.
Some have praised the books for bringing Christian thoughts and theology to a
mass - market
audience, while others have accused them
of revelling in the suffering
of people who don't know God.
The internet allows us to communicate with a
mass audience at the press
of a button, but with it comes the risk that we might publish our thoughts without adequately reflecting on our choice
of words or how they might be interpreted.
At Easter, 1965, I attempted to present the «good news»
of Christ's Resurrection to a
mass audience through a televised sermon delivered at a service
of Holy Communion in a great parish church.
With the development
of radio and television, which became
mass media in a one - way mode, the message interaction on telephones became overshadowed in the mind
of the public by the scintillation
of media focusing largely on entertainment for
mass audiences.
Taking over # 8m in its opening weekend in the UK alone, the resulting
mass audiences, many
of whom returned to see it several times, made a mockery
of the film's $ 60m budget.
The fact that the capitalist system tends to turn everything into a commodity is admirably suited to the propaganda system
of the
mass media which turns each member
of the
audience into a consumer.
This is true
of many entrepreneurial endeavors, not simply women's ministry; but if the majority
of female leaders are operating in the marketplace (as opposed to the institutional church), women's ministry as a whole can reach a point
of critical
mass where an
audience - centric philosophy creates wider expectations about style, topics, and content.
Paul Lazarsfeld and Robert Merton have said: «To the extent that the media
of mass communication has had an influence upon their
audiences it has stemmed not only from what is said but more significantly from what is not said, for these media not only continue to affirm the status quo but in the same measure they fail to raise essential questions about the structure
of society.
The author
of this uninspired piece lacking in true research and zero enlightenment would do well to take a journey in solitude so he may hear the true word
of God for himself, rather than an interpretation meant to please a
mass audience who will feel obligated to part with their hard earned and hard to find money....
It is important to remember that there literally is no such thing as a
mass audience; there are only ways
of looking at individuals in the
mass.
Partly this claim rests on the
mass audience feeling that because something is duplicated in millions
of home, it must be true, or at least «real.»
The fact that capitalism tends to turn everything into a commodity is admirably suited to the myths
of the
mass media which turns each member
of the
audience into a consumer.
The irony
of the Colbert Report would have been inaccessible to
mass audiences in 1970.
As we have seen, the techno - logic
of mass media hardware is to reach larger and larger
audiences.
The publication
of The Five Gospels was heralded by a feature story on National Public Radio (the broadcast heard by my brother - in - law), and the charismatic Crossan has broken through to a
mass audience by appearing on «The Larry King Show.»
These programs, he suggests are irrelevant to the
mass audience of television because they fail to understand and adapt to the true nature
of television as it functions in American society.
One
of the most valuable theoretical approaches for understanding the connection between the content
of a specific program and the nature
of the
audience it attracts is that
of the uses - and - gratifications approach to
mass - communication effect.
The recent discovery
of nuclear war by television and
mass - circulation magazines, and efforts to publicize the consequences
of nuclear war through Ground Zero and university teach - ins, have brought war concerns to a wider
audience.
The public square is attractive and beguiling; it offers
mass audiences, and the illusion
of fame.
The Director
of Communications and
Audience Engagement will work closely with the CEO to create, curate, and market an expansive collection
of film clips (full episodes and movies as well as short clips) focused on bringing light escapist pleasure to the (mostly female)
masses.
The
mass audience will not be able to relate to him, to assemble an image
of him, to measure him against his peers as they do the white player.
The circuit
of mass communication: media strategies, representation and
audience responses in the AIDS crisis.
Sites with
mass audiences operate in an entirely different universe, since they're generally making money off
of their visitors in bulk.
Of course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections of mass - audience and news site
Of course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections
of mass - audience and news site
of mass -
audience and news sites.
If you want to persuade a
mass audience, particularly a geographically concentrated one, television is your tool
of choice, supplemented by radio, press outreach, direct mail and robo - calls.
It's interesting that the most critical comments this site gets come in when I have something unflattering to say about either Second Life or Ron Paul, i.e., generally that I don't see much chance for either
of them to build a
mass audience.
And as TV commercials and other
mass -
audience channels steadily lose effectiveness, campaigns may NEED the potential evangelists that social networking sites naturally draw in — building an army
of active and aggressive supporters may be the only way to cut through the endless clutter
of media saturation and reach actual voters.
But, good content CAN spread widely to targeted
audiences through viral channels, regardless
of whether or not it breaks out to a larger /
mass audience.
Some outlets will obviously be more important than others, and
mass exposure rarely hurts, but even a blog with a tiny
audience can be a good pickup IF that
audience is made up
of the right people.
assuming during the next election republicans and democrats are equal in the e-savy, then it is all about who gets a more clever semi-random (i believe) hook that captures the attention
of the
mass internet
audience.