Sentences with phrase «of mobile advertising»

The real estate market is primed and ready for use of mobile advertising that can reach both home buyers and real estate agents at the most opportune times in order to influence decisions.

However, in real estate today, one firm is taking advantage of the mobile advertising opportunity like no other and it's not a real estate agent or broker, but rather a settlement service provider called Primary Capital Mortgage.

Sensor Tower helps us understand the mobile ecosystem and maximize the potential of mobile advertising in order to efficiently generate quality, high - value users.

MoPub will continue to work with multiple publishers under its new owner, opening up the possibilities of how Twitter intends to grow its own position in the world of mobile advertising.)

My prediction is that the use of mobile advertising will continue to increase and that law firms and lawyers will find additional ways to use these new technologies to grow their business.

Increase the adoption of mobile advertising for small businesses (which may or may not actually be beneficial in my opinion).

Gil Shoham, CEO of mobile advertising technology platform Supersonic, spoke with TechnologyAdvice host Clark Buckner about their recent Series B Funding, current trends in the mobile advertising space, and the role of big data.

AdMob is a Google subsidiary working on the integration of mobile advertising for both iOS and Android devices.

Politico's Morning Tech column has highlighted a clever use of mobile advertising in last week's Florida primaries: As the... Read More

Politico's Morning Tech column has highlighted a clever use of mobile advertising in last week's Florida primaries:

One new development in the 2010 election cycle was the first significant use of mobile advertising, particularly ads on the cell phone - optimized versions on websites and search engines.

«Partnering with ClickZ to create «The State of Mobile Advertising» has generated a significant amount of interest to our website, and has helped to reinforce Search Optics» position as a thought - leader when it comes to digital marketing.»

Paran Johar, chief marketing officer of mobile advertising solutions provider Jumptap, says mobile advertising is particularly well matched to small - business verticals such as financing and debt - consolida - tion firms, and quick - service restaurants.

The now 26 - year - old CEO and start - up co-founder of mobile advertising app Kiip used a series of career «cheats» to fast - track his success, which he describes in his book, «The Cheat Code.»

It was no new insight to recognize that mobile gaming could be monetized, but the problem was the current state of mobile advertising was, as he describes it, «in a state of absolute disrepair.»

Facebook posted strong third quarter results, which the company says is largely attributed to its command of mobile advertising.

This is obvious when you see Facebook's revenue was up in Q3 because of mobile advertising.

But some industry experts fear that the rise of mobile advertising will also have a harmful effect on wider digital advertising revenues too.

Not exact matches

«If you look at the different verticals of interest across the online and mobile advertising landscape, automotive looms large.»

Unlike in 2012, the Menlo Park, California - based company now generates most of its revenue from mobile devices and has estimated that mobile advertising generated more than 86 percent of its $ 40.7 billion total revenue in 2017.

«When we started video, people were like, «Video won't work on mobile, and it's expensive to produce, and pre-roll advertising doesn't cover the cost of production,»» Peretti says.

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $ 11 billion

WHILE B Digital's plan for world domination may not have eventuated it has certainly gained a significant national presence in the mobile telecommunications industry and, with an advertising budget of $ 8.5 million, is a big fish in Perth's advertising waters.

To put the cost of effectively using Facebook in perspective consider that according to Brian Wallace, former vice president of strategic marketing for Samsung Mobile, Samsung spends twice as much maintaining and updating its top - rated Facebook page, as it does actually advertising on Facebook.

The significant growth in mobile marketing / advertising over the last five years has proven that the mobile channel represents the future of the industry.

The founders of Nexage are proof: Relationships and reputation helped the Wellesley, Mass. - based mobile advertising optimization startup secure $ 4 million in venture funding in mid-July.

This amounts to a threat to Google in two ways: In one sense, it threatens the search giant's advertising base, because web advertising and increasingly mobile advertising are the core of the company's business, and if Facebook vacuums up a big chunk of that then Google suffers.

Extreme Reach Inc., a Needham, Mass. - based provider of integrated TV, online and mobile advertising solutions, has agreed to acquire BrandAds, an Emeryville, Calif. - based video ad intelligence company.

And it has pitched its new AMP offering as a way of strengthening the open web, and in particular the part of the web that has to do with publishing and mobile advertising.

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It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners.

Meanwhile its technologies division has advertised on LinkedIn dozens of jobs in California, many in product development, including Android engineers specializing in the operating software Nokia mobile devices will use.

Because of the space constraints in mobile, traditional banner and display ads aren't as effective, so the seamless integration and high click rates of news feed ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's mobile business.

Oct 24 - Facebook Inc's shares headed towards their biggest one - day jump on Wednesday after the company reported a surprising rise in mobile advertising, easing concerns it was having trouble capitalizing on soaring use of smartphones and tablets.

TBG's CEO Simon Mansell told TechCrunch that one of their clients recently spent $ 1 million on a social advertising campaign that stretched across Facebook's mobile and desktop newsfeeds.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

Its Google unit controls the markets for search, search advertising, mobile operating systems, and, through YouTube, the streaming of consumer - produced videos.

Independent from any marketing and advertising arms within the company, the Lab's «Creative Five» is a mix of selected technologists and creatives from various fields: designers, mobile - developers, film producers, animators, writers, etc..

Regardless of official sponsorships or giant advertising budgets, marketing to such a captive international audience through email, social media, online and mobile campaigns requires you to speak your target audiences» languages, and it requires more than just translating words.

Mobile advertising revenue accounted for 84 percent of the company's total advertising revenue, compared with 76 percent a year earlier.

But when you compare the ratio of ad spending to actual time engaged with each form of media, mobile advertising still appears to have loads of room yet to grow:

The company, which lets its 200 - million - plus users post messages of up to 140 characters to their followers, is «interesting,» he says, because it appears to have succeeded where Facebook initially failed: in mobile advertising.

Mobile advertising, too, shouldn't be forgotten — one study found that localized mobile ads outperform 86 percent of English campaigns in both click - throughs and converMobile advertising, too, shouldn't be forgotten — one study found that localized mobile ads outperform 86 percent of English campaigns in both click - throughs and convermobile ads outperform 86 percent of English campaigns in both click - throughs and conversions.

So, if you're selling artisanal candy - flavored cheese from your estate through a mobile app, you can now advertise or promote the link to a specific type of cheese available in your app.

They use cloud - based applications, run their businesses from mobile devices and track the return on revenue of every advertising dollar with online dashboards.

Of the $ 603 million spent, nearly 75 % came from mobile ads, according to the most recent ad revenue report from the Interactive Advertising Bureau.

He told CNBCthe only issue for mobile is the «fairly small» form factor, «so your ability to put a lot of stuff on the page, advertising opportunities, is more limited, but that forces you to therefore create new ways of getting revenue.»

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $ 11 billion, according to new figures.

Earlier this month, Facebook reported in its first quarter earnings that mobile advertising accounted for 30 % of its total revenues of $ 1.46 billion.